HubSpot vs Mailchimp
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Why choose HubSpot?
Generate leads
3x
In just six months, HubSpot marketing customers see 3x the number of inbound leads1
Connect your tech stack
83%
83% of customers say HubSpot is effective at unifying their company's data all in one place1
See the full customer journey
91%
91% of marketers using HubSpot say it improved their ability to create a unified view of the customer journey2
Customers who made the switch to HubSpot
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I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.
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It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
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HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.
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We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!
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I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.
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It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
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HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.
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We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!
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I’ve never seen such significant percentage increases in an organization’s metrics before. It was so staggering that I had to double- and triple-check our numbers. How often do you see an 11,000% increase in emails opened, or a 29,000% increase in emails sent, or a 1,500% increase in Twitter followers – all in one year? That’s the power of HubSpot, and we’re using this power for social good.
-
It wasn’t as difficult as you might think. HubSpot CRM is very import friendly, so bringing in data from Mailchimp, and even our proprietary system, wasn’t that hard. We migrated about 15,000 contacts from other platforms and, after a few tests, we were confident to proceed. It only took a day or two.
-
HubSpot was the only platform in the marketplace that was easy to implement and use. It also allowed us to see the entire customer journey from start to finish and gave us a full view of how customers engaged with us at every touchpoint.
-
We ultimately chose HubSpot because it's easy to set up and train internal users. It also came with a lot of out-of-box functionality that we could use from day one, including live chat, landing pages, and the ability to create website sub-domains for marketing campaigns. HubSpot connected our core internal workflows between sales, marketing and support into one. It’s a budget friendly option that can scale with us at an unbelievably fair price—and our non-technical team members find it super easy to use!
What makes HubSpot different?
Generate leads
Mailchimp works great for simple customer marketing, but lacks B2B and growth marketing tools. HubSpot helps you generate demand with websites, SEO, AI search optimization, social, and more built in. Then, you can further nurture leads with tools like lead and company scoring, buyer intent, account-based marketing, prospecting agent, and more!
Connect your tech stack
Mailchimp is often one of many front office tools that businesses cobble together - resulting in fragmented data, inefficient processes, and wasted resources. With HubSpot, you can consolidate your disconnected marketing, sales, and service solutions onto one, unified platform built around a Smart CRM with an integrated view of the customer.
See the full customer journey
Mailchimp offers limited visibility outside of your email and SMS touchpoints and lacks comprehensive business reporting. HubSpot helps you optimize your customer journeys and improve your marketing effectiveness with campaign reports, customer journey analytics, revenue attribution, and more. Plus, HubSpot custom reports and dashboards combine data from across your front office to enhance business decision making and cross-department collaboration.
Compare HubSpot & Mailchimp
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HubSpot vs Mailchimp FAQ
HubSpot was named the #1 Marketing Product for small business, mid-market, and enterprise companies on G2 in 2025. Some HubSpot advantages include:
- More advanced marketing
- More marketing channels
- Deeper automation across marketing, sales, and service
- Industry-leading AI with Breeze Assistant and Agents
- More unified platform
- Full customer journey visibility
- More granular segmentation for deeper personalization
- Enhanced business reporting
- More scalable and customizable
- 2,000+ pre-built integrations
- Supports large teams and high-volume sending
- Deep customization through custom objects, properties, UIs, and more
HubSpot helps teams attract more leads, better nurture prospects, and manage their customer relationships more effectively — all on one connected platform with transparent pricing.
Mailchimp may offer a lower list price, but many customers find they can lower their total tech spend by consolidating their tools with HubSpot.
HubSpot offers unique marketing features like Marketing Studio, Content Remix, ad management, blogs, AI search optimization, lead scoring, account-based marketing, and more that Mailchimp does not have.
Moreover, HubSpot offers sales, service, content management, commerce, data management, and data enrichment capabilities that Mailchimp lacks through our Sales Hub, Service Hub, Content Hub, Commerce Hub, Data Hub, and data enrichment products respectively.
HubSpot prioritizes customer data security with strong data encryption, compliance, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.
HubSpot's marketplace of 2,000+ apps can connect your existing tools and help you find the right apps to grow your business (featured apps).
Check out a few of the many customer stories below:
Attract more customers with HubSpot today!
Use HubSpot Marketing Hub to better generate leads, convert prospects, and nurture relationships today.
1. HubSpot ROI Report
2. HubSot survey of 1,546 CRM users across the globe in August 2025