Logo - Full (Color)

HubSpot vs WordPress

Tired of wrestling with WordPress plugin conflicts, security patches, and site maintenance? HubSpot's all-in-one content marketing platform handles the tech so you can focus on what matters: creating content that drives growth.

Get started free Get a demo

Why choose HubSpot?

Drive traffic

20%

Customers rated HubSpot Content Hub 20% easier to scale traffic compared to WordPress1

Optimize content

25%

Customers rated HubSpot Content Hub 25% better at increasing content conversion rate compared to WordPress1

Simplify operations

10%

Customers rated HubSpot Content Hub 10% easier to manage many content types in one place compared to WordPress1

Customers who made the switch to HubSpot
  • apptega
  • new-breed-unified-marketing-and-sales-logo2
  • Patsnap (2)

  • We had built a Frankenstein monster in WordPress. Changing one small item on a page resulted in unintended changes on five other random pages. Our dev team would constantly have to drop what they were doing and fix our website, and managing plugins was a constant worry of ours... The process of migrating over to HubSpot was painless. Our web development agency took some direction from us, and was able to build exactly what we were looking for on the backend.

    Joelle Palmer

    Digital Marketing Manager

    Apptega

What makes HubSpot different?
ContentHub_BlogResearch

Drive traffic

WordPress is great for building websites, but HubSpot helps you grow your business. Build websites, blogs, landing pages, case studies, and more with the help of Breeze, HubSpot's AI. Then, multiply your efforts by using content remix to adapt your content for other channels and formats like email, social, or SMS. Plus, use built-in tools like SEO, AI search optimization, ads, forms, and more to further amplify your reach and drive traffic to your business.

Marketing Hub - Edit Dynamic Text Token

Optimize content

With WordPress, your website can often feel disconnected from your business. But with HubSpot, your front door is connected to your front office. By integrating your website with your marketing, sales, and service tools, HubSpot enables CRM-powered content personalization, customer journey automation, and unified business reporting. Plus, HubSpot helps your further optimize your content with built-in tools like dynamic content, A/B/N testing, segmentation, web traffic analytics, attribution reporting, an AI customer agent, and more - not included with WordPress.

MarketingHub_AdCampaigns_V2

Simplify operations

WordPress can be downloaded for free, but hosting, security, and maintenance are not included. Plus, plugins are required for advanced content management like cookie consent management, content staging and approvals, memberships, and more. With HubSpot, you don't need to worry about hosting, security, maintenance, or plugins. Our plans take care of it all, including advanced content management that can be leveraged by technical and non-technical users alike.

  • Leader Summer 2024
  • Leader Enterprise Summer 2024

Compare HubSpot & WordPress

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and WordPress.

Download our FREE PDF comparison guide

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
HubSpot vs WordPress FAQ

Deliver personalized digital experiences that convert with HubSpot.

Content Hub is all-in-one, AI-powered content marketing software that helps you create and manage content.

Get started free
Get a demo

1. This information is based on the results of a 3rd party survey paid for by HubSpot. A total of 3,015 qualified respondents completed the survey. To qualify for the survey, respondents were: ages 18-65, software decision-makers. Fieldwork was conducted Feb 21, 2024 - Mar 13, 2024.

2. HubSpot survey of 1,546 CRM users across the globe in August 2025