How to Use Social Media to Improve Your Marketing.

    Use this Social Media Kit to help you master all of HubSpot's social media tools.



    Did You Know...

    The number of businesses that say Facebook is critical to their business has increased by 75%. 
    84% of B2B marketers use social media in some form.
    Social media has a 100% higher lead-to-close rate than outbound marketing. 
    80% of US social network users prefer to connect to brands through Facebook. 

    Access Your Social Tools Now

    Go to Social Publishing
     Go to Social Monitoring


    Social Media does many things for your business. It is:

    • A free promotional channel for your brand with a one billion-member audience.
    • A lead generation tool that is 100% more effective than trade shows, telemarketing, direct mail, and PPC.
    • An authentic means of engagement and interaction with your customers and prospects. It boosts your SEO and brand awareness, and it gives you insight into what people are saying about your company, products, and competitors.



    What our Customers Have to Say About Social Media


    Bruce Burke, CMO at m-ize
    “What we’ve found is that we can establish thought leadership through the social channels. That’s where we seem to be getting attention, and it helps drive traffic to our content. It makes it much simpler that all the tools I have for Twitter I have in HubSpot.”
    Jeremy Gesicki, Global Digital at Mueller Sports Medicine
    @MuellerSportMed / @Quench_Gum
    “Social media helps us communicate our brand and engage with our audience. There's a real and powerful emotional connection that our brand shares with fans and consumers. When we showcase that relationship, it's a home run for us. And there's no better way to authentically communicate our brand message than engaging with people naturally through social media.”


    Cathy Plumb, Director of Recruiting & Social Media at Set and Service


    “We have gotten great business connections and business development through HubSpot, and that’s what we were after. And maybe they don’t need us today, but we want to be top of mind. We’ve also had some great client leads through using HubSpot social, and brand awareness as well.”
    Phil Tuinstra, Inbound Marketing Director at Hawkeye Management
    “The HubSpot social tools are amazing because of their integrated modeling with the entire HubSpot platform, and it’s all located in one convenient area. HubSpot has every tool you need to be successful with social media.”


    10-Minute Tutorials: Get Started with HubSpot's Social Media Tools


    Download Now
    Learn to set up streams that monitor mentions of your company, keywords, and HubSpot contacts lists.
    Download Now
    Learn to promote your content, create publishing schedules, and measure your social success.
    Download Now
    Learn to promote your Landing Pages with Social Publishing, Social Monitoring, and more.
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    Learn how to plan and schedule your social strategy, respond to and interact with social followers, measure your social impact, and integrate with your other HubSpot tools.

    Next Steps

    Attend our Social Monitoring Training Class with Professor Rachel Goodman

    In this class, you will learn how and why to use Social Inbox. We'll dive in to HubSpot software to tour the Social Inbox tool itself, walk through how to get started with the tool, as well as discuss use cases for various streams and how to get them set up for yourself. 

    Find a session time that works for you.