"Since starting with HubSpot, website traffic has more than doubled from 500 visitors per month to over 1000, and I have already generated a number of leads that pay for HubSpot 30 times over."
About Vocio
Vocio is a telecom expense management software company that helps enterprises select "Best of Breed" voice, data, Internet and wireless services from the major providers and manage their telecom expenses. Vocio was founded in 2001 by Noel Huelsenbeck, a telecommunications sales professional with over 15 years of experience.
Challenge
When the company first got started, they focused mainly on traditional "outbound" techniques like cold calling and direct mail. "I just duplicated exactly what I had done prior to get business, which was getting on the phone, networking, calling printers and asking about direct marketing campaigns," Noel said. But what Noel found was that more and more people were screening their calls, mail, and emails, and it was increasingly difficult to reach his market. "It was a matter of working harder for less results," he explained. "And I knew that there had to be a better way."
Solution
Noel knew he needed an Internet marketing strategy. He attended an Internet marketing conference and realized there were untapped opportunities to effectively market to his target audience online, in the world of social networks and web 2.0. Noel's web designer referred him to HubSpot as a possible solution. Noel researched the company and reviewed the website, "and it was basically saying exactly what I had learned at the conference, in addition to my sales experience of reduced success with outbound techniques." He immediately called in and signed up. "Within a few days, I had created a website that was better than my old website, got the keywords situated, and within a few weeks, got my first lead." Each lead represents tens of thousands of dollars in revenue for Noel, immediately paying for his yearly HubSpot subscription three times over.
"HubSpot has become the center of my business," Noel says. He uses HubSpot to identify which keywords his market is using to search for his products and services and then crafts his website to target those keywords. He checks his HubSpot marketing analytics on a daily basis, checking on the status of his website traffic and leads generated. Noel has seen traffic more than double in a matter of a few months, from 500 in November to over 1000 in January, and that continues to increase. Noel has not only seen an increase in website traffic, but also an increase in quality leads actually searching for his products and services. The Vocio blog, set up with HubSpot, also helps drive qualified traffic and leads through organic search. Posting fresh, targeted content helps improve their website's search engine rank as well as communicate with their market. Vocio now has 4 months worth of articles averaging about 100 views per post.
It's not only the software but also the people and resources HubSpot offers that Noel appreciates, often receiving support and advice via phone, email, or in the customer forums, even after regular business hours. "You might post a question after business hours and then 15 minutes later, someone's already posted the answer to it," Noel recalls. "HubSpot's not one of those companies that's sitting around 8 to 5 and then you can't get a hold of them. Everyone that I've spoken with has contacted me after business hours, whether it was in sales, marketing, technical support, etcetera, they've been really helpful."
Noel sees HubSpot as clearing up some of the "black magic" in the world of Internet marketing and giving him real, actionable items to grow his business. Noel is completely on board with an inbound marketing strategy and utilizes HubSpot to achieve his inbound marketing goals. Noel in particular sees the benefit of inbound marketing for a small business like his own. "Marketing is a huge part of our success or failure," Noel says. Having the ability to leverage marketing dollars against highly capitalized competitors provides a huge competitive advantage for Vocio. With HubSpot, "this puts us on par with companies that can outspend us 100 fold in marketing," and Vocio succeeds by focusing on more effective marketing activities.
Results
- Website traffic more than doubled in two months, from 500 in November to over 1000 visitors in January
- Traffic from organic search results has increased exponentially and now accounts for about half of overall traffic
- Posted over a dozen blog articles, averaging about 100 views per post
- Improved search engine rankings for few dozen relevant keywords, including "telecom audit software", "telecom cost control", and "telecom expense management software" and received many visits and leads from searches on these terms
Website traffic and leads increased dramatically within a few months
Traffic from organic Google search has increased exponentially
Visit Vocio on the web at www.Vocio.com
Learn more about the HubSpot inbound marketing system at www.HubSpot.com