HubSpot Customer Case Studies

Sales Contest Builder by ePrize
Detroit, Michigan
B2B
200-500 Employees 
Software

ePrize creates engagement programs across digital channels with a focus on motivating specific consumer behavior. Sales Contest Builder was an idea generated internally at ePrize by the team who first implemented Salesforce.com within their own sales organizations. The team saw an opportunity to take their 12+ years experience in motivating consumers using contests and rewards programs, and applying that expertise to sales organizations to help motivate key sales behaviors and adoption of Salesforce.com.

The main marketing goal for Sales Contest Builder is lead generation. In addition, they want to generate higher quality leads that will eventually result in new customer acquisition. Originally, they sought out other marketing automation tools, but quickly found them to be too complicated. Being in the very early stages of their new business line, they wanted to move faster and needed more help with ways to bring traffic and leads to them. They wondered if there was an easier solution out there that could get them going faster and had the tools they needed all in one place?

Is there an easy solution for all your marketing automation needs?

Before Sales Contest Builder decided to add HubSpot software to their marketing program, their main challenges were lead generation, managing the leads that came in, and having helpful metrics surrounding those leads. They were getting their business off the ground and they knew they needed to generate more inbound leads.

The marketing team at SCB believed in the concept of marketing automation but knew that lead nurturng wouldn't help them if they didn't have any leads in the first place. They decided to try another marketing automation software, but soon realized the system was much too complicated and was not fast enough to grow the new arm of their business. When ePrize’s general manager Bob Marsh ran into HubSpot’s Mark Roberge at a conference and was able to learn more about the work that HubSpot was doing, Bob quickly realized that the HubSpot all-in-one marketing software was just the solution they were looking for to help their growing business.

HubSpot made it possible for Sales Contest Builder to quickly accomplish their lead goals

After setting up the HubSpot software, SCB was able to quickly go to work building ways to generate new leads. Through HubSpot’s Content Management System and Landing Page tool, they were able to update their existing website and easily create web pages and lead forms within minutes that immediately integrated with Salesforce. This integration has been immensely helpful to SCB, as they are then able to follow-up on leads very quickly. In the past eight months their landing pages have had an average 14% conversion rate and they have increased their leads by 63%.

Email nurturing to stay in front of their leads

After generating all this new lead information, SCB was then able to set up an email nurturing program with HubSpot’s Email tools. This tool has been great for them because it helps them stay in front of their leads with little effort. The tools have enable them to set up campaigns that send a variety of customized emails at specific times to new leads, which helps ease leads through the decision process. After a new lead would fill out a form or download information on their website, that lead would then receive customized emails based on their specific behavior, making the nurturing process extremely easy for SCB.

Analyzing their efforts

With all these new tools that have enable them to generate and then nurture there new leads, SCB used HubSpot’s Sources tool to analyze what tactics were driving traffic and generating news leads, and which programs they needed to modify. Having the metrics built right into Salesforce is great for them, because at a quick glance they are able to know the history of their leads and change things as needed. Because of these efforts website traffic continues to expand and has increased 123% in 8 months.

Is your organization facing similar marketing problems as those mentioned here? Go to HubSpot.com/Mydemo to get a custom demonstration of the HubSpot all-in-one marketing software and discover how you too can nurture your leads into customers.

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AmeriFirst Home Mortgage
Portage, Michigan
B2C
201-500 Employees 
Mortgage Financing

"The success we’ve seen with HubSpot would take a dozen people on a team, finding each tool, and all of the instruction/advice/guidance from a dozen separate sources. I love HubSpot software because the tools are in one place. Instead of piecing it all together slowly with multiple sources, I get to do it all with fewer people and one platform."

- Dan Moyle, Multimedia Marketing & Communications Specialist, AmeriFirst Home Mortgage

ABOUT THE COMPANY:

AmeriFirst Home Mortgage is a community mortgage banker with more than 25 years in the business. First time home buyers are their specialty. From conventional loans to government backed programs like FHA, HomePath, 203k, VA loans and rural development, they take the time to find right mortgage for their customers. AmeriFirst Home Mortgage is large enough to provide the products and service levels found in big mortgage companies, while small enough to take advantage of quick and precise decision making to capitalize on an opportunity. They provide their customers with the "best of both worlds" when it comes to mortgage lending capabilities.

I HubSpot because... I can create, promote and analyze marketing all in one place.

BEFORE HUBSPOT:

• Marketing was not a field they specialized in originally. At the beginning, the challenge was using their own skills and knowledge in a world that was unknown to them. They understood the common sense involved, but felt the purposeful application of analytics and inbound marketing would take some work and training.

• AmeriFirst’s main challenge was taking the customer service and relationship-based way of doing business they had always done, and transferring it into the Internet era. They had a website for more than a decade, but they needed a way to transform it into something more than just an online brochure.

• Additionally, they faced the challenge of taking what were typically tough leads from the Internet (people simply shopping for the lowest interest rate, regardless of their credit, who saw an advertisement for low rates), and creating a system of education and lead nurturing.

RESULTS AFTER 1 YEAR WITH HUBSPOT:

HOW DID HUBSPOT HELP?

• By using the HubSpot Blogging Tool, AmeriFirst was able keep each article consistent with keywords, meta descriptions, and pictures. Overall, the tool has allowed their team to become better, more aggressive brand managers and information spreaders.

• AmeriFirst used HubSpot’s Landing Pages Tool to easily create customizable lead capturing forms, auto-response emails and offers on their landing pages. Today, they averaging a 35% landing page conversion rate.

• With HubSpot’s Lead Nurturing Tool, AmeriFirst is able to stay in front of their potential clients with more information and new tips on a weekly basis. They gain helpful feedback about what works through the data they receive and via customer responses.

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"There really isn’t a “Before HubSpot.” Before hiring me and turning to HubSpot, AmeriFirst Home Mortgage mostly used marketing revolving around direct mail to keep the relationship going once someone became a client. Marketing also included a few advertisements in phonebooks. Remember those? With the HubSpot software, we’ve been able to cut spending on advertising dramatically. I’ve helped branches cut their budgets way back on spending like phonebook advertising, in lieu of getting found in search engines. ”

Open Doors
Santa Ana, California
NonProfit
51-200 Employees 
Fundraising  

Started in 1955, Open Doors is a fundraising and relief organization that helps individuals being persecuted for their Christian religious beliefs world wide. When other organizations are not allowed in or are being forced out by oppressive governments, Open Doors is there to help assist those in need and help strengthen communities affected. 

For Open Doors, building awareness for their cause is the main goal of their marketing team. Without awareness, it is difficult to accumulate donations and in turn, help more people. For many years, they went the usual route that most nonprofits go and their marketing efforts were mainly driven toward direct mail. When they started to build an online presence, they quickly became aware that tools like their website and social media were helping them gain awareness faster than ever before. They had the pieces started; they just needed a solution that would help them bring it all together. Was there something out there that could make their efforts easier and put them all in one place?

How do you direct all your efforts from one place?

Before deciding to add HubSpot to their marketing plan, Open Doors knew they needed a change. Because of the nature of their mission, they were direct mail focused and driven. That’s just the way it’s always been and this was the area where they had always seen the most results. However, they were aware that things were changing, and they needed a way to take this success and transform it into an online, inbound strategy.

The Open Doors marketing team quickly went to work building their online presence. They built a successful website and were really starting to grow on both Facebook and Twitter. However, they had no idea how people were actually finding them and didn’t have a great system for capturing lead information. In addition, they just needed a better way to encourage their leads to make donations. In the end they realized they needed a solution that could help them take all the great things they were doing to the next level. Joshua Seale, a member of Open Door’s marketing team was already addicted to HubSpot’s resources, including reading and printing out every ebook he could get his hands on. So when a supervisor left and they needed more direction, they decided to sign up for the HubSpot all-in-one marketing software and soon realized it was the one tool they need to pull all the pieces together.

HubSpot Allowed Open Doors to Put the Pieces Together

Once setup, Open Doors was able to use HubSpot’s Website Management tool to discover how and why they were growing. They were able to see where their traffic was coming from and which of their campaigns were working and which were not. Even with a small team, they were able to set up campaigns quicker than ever before and make changes as needed. In addition, with the help of HubSpot’s Keyword tool they were able to see which words worked best and easily input them into each of their pages. Because of these efforts, in just under a year since adding HubSpot, Open Doors has increased their direct traffic by 97%.

Embedding Forms to Capture Leads

Gaining new leads in order to spread awareness is very important to Open Doors. By using the HubSpot Landing Page tool they were able to effortlessly imbed forms into each page to capture specific lead information. In the past year their landing pages had an average 22% conversion rate. Then with the lead information they attained, Open Doors was able to simply set up lead nurturing for one of their biggest campaigns last year. Using this tool, they were able follow up with these leads and encourage them to come back to the site and donate.

Using Email instead of Direct Mail

Armed with more leads than ever before, Open Doors used HubSpot’s Email Tool to set up and send specific emails to specific leads. With this tool, and the information they attained from their lead forms, they were able to segment and target leads with the right communication that would interest them the most. This is one of the main ways Open Doors communicates with their growing donor list, and it helps them keep in touch to drive more donations. Since implementing HubSpot’s email system, they have increased traffic from email communication by 348%.

Is your organization facing similar marketing problems as those mentioned here? Go to HubSpot.com/Mydemo to get a custom demonstration of the HubSpot all-in-one marketing software and discover how you too can put all the pieces together.

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In the News
Tampa Florida
B2B
51-200 Employees 
Custom Wall Displays

Established in 1987, In the News, Inc. is the largest custom lamination and engraving company serving over 500,000 clients across the country. They specialize in the mounting and laminating of magazine and newspaper feature articles for businesses, sports figures, publishers, restaurants, and hobbyists all over the United States. Last year alone they produced over 50,000 custom laminated wall hangings for their customers.

For most of the last 20 years, In the News’ marketing tactics were basically outbound telemarketing, with a majority of their sales coming from phone calls and email spam. Their website was closer to an online brochure, static and uneventful, and of course provided no way to capture potential customer information. In early 2011, they decided they needed a strategy to be part of the social media revolution, but had no idea what they were going to do. They knew they needed help, but didn’t know where to turn. Was there an option for them where they could update their website, set up a way to capture and nurture leads, and reach their customers in new and exciting ways?

How to turn a static website into a stellar lead nurturing device?

Before turning to HubSpot for help, In the News used a variety of outbound tactics because their website just didn’t seem to be of any use for them in terms of sales. They couldn’t manage it the way they wanted, and the pages they had were not optimized for SEO. Potential customers just were not finding them. Instead they turned to outbound tactics such as promotional flyers, telemarketing, and trade shows, all which experienced minimal success.

They knew they needed a change, so they formulated new goals for their marketing team. They decided they needed a way to develop their brand by identifying who their audience was by answering their questions, and then generating more visits and web based leads. After running into a HubSpotter at a social media marketing conference, they signed up for a free trial of the HubSpot all-in-one marketing software and instantly discovered it was a product that could help them reach their new goals. By changing their tactics, they found they could easily reach and nurture customers in more exciting ways.

HubSpot Helped In the News from Outbound to Inbound

In the News started their new strategy by implementing HubSpot’s Website Management tool. Before, they were unable to capture leads or potential customers from their website. HubSpot specifically helped them capture new customers with well-placed CTAs, along with helping them develop creative landing pages, and creating free offers and downloads. They now have an interactive ongoing, developing website they are happy with and is generating 676% more leads.

Optimizing Each Page on Their Site

The HubSpot software was also able to help In the News optimize their website for SEO by using the Page Grader tool. They were able to systematically optimize each page of their website, which has led to them ranking higher for their keywords and helped them get more visitors to their pages. With the Keyword Grader tool they discovered their audience wasn't seaching for plaques, but frames. They were able to use this knowledge to their advantage when optimizing their site. Today they have increased their overall traffic by 124%.

A Chance to Nurture Every Lead

After generating all those leads, In the News was then able to use HubSpot’s Lead Nurturing tools to set up lead nurturing campaigns that has given them the ability to stay connected to their paying customers, keep them close, and help move them back into the buying cycle. Before, they never had the ability to email their customer base, and with HubSpot's Email tools they have been able to import thousands of emails, and have been able to reach and touch their customers on a continued basis. They have seen great results from their email campaigns, increasing website traffic from email by 654%. They have done this by actively setting up campaigns for special offers, campaigns to drive people to their social sites and introducing segments of their customers to their blog.

Churning Out Blogging Content

Finally, before coming to HubSpot they didn’t have a blog set up and had no experience blogging. Using the HubSpot software Blogging tool they were easily able to set up a process to consistency churn out content. Using the checklist provided, it lets them know when they are missing anything necessary to optimize a blog post.  Whether it’s an alt tag, meta tag, a missing keyword or a photo, the blog tool will remind them and then they can focus on the larger issues at hand.

Is your company facing similar marketing problems as those mentioned here? Go to HubSpot.com/Mydemo to get a custom demonstration of HubSpot all-in-one marketing software and discover how you too turn leads into customers.

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Northern Engraving
Sparta, Wisconsin
B2B
1000-1500 Employees 
Nameplates and Decorative Trim

Northern Engraving is a world-leading manufacturer of metal and plastic nameplates and trim that are used in the automotive, appliance and nameplate industries. For over 100 years they have been committed to innovation by constantly developing new products to meet customer needs. Today, they supply globally over 550 original equipment manufacturers and daily take on anything from small jobs to multimillion piece orders.

Being in the business for over a century, Northern Engraving had the experience and reputation to keep their business strong, but as the economy took a turn for the worse in 2008, they realized they needed a more economical way to reach customers. At the time, their website was comparable to an electronic brochure, and they were not meeting their lead goals. They wondered if there was an easier way to present their wide breadth of products to their potential customers? Could they turn their website into something more, draw leads and customers from it, and save money all at the same time?  

How to Turn a 100-year-old Company into a Modern Online Marketing Machine?

Before coming to HubSpot, Northern Engraving’s primary vehicle for sharing their new technologies, trends and finishes was through direct in person presentations to their customers. While this was an extremely effective way for them to share the full range of their product offering, it was obviously limiting in terms of exposure. Northern Engraving's marketing team needed a way to take that offline experience and move it online so they could share their innovations and products with a much larger community and grow the business. However, working with an outside source or even a dedicated internal resource was a complicated process if they wanted to update their website. Their site just wasn't an effective tool in their sales process because it seldom could be updated. 

Northern Engraving realized through research that the HubSpot all-in-one marketing software could provide them with the tools to update their website in order to mirror their position as a leader in their marketplace. They knew with better control over their website, they could easily create targeted content to capture leads online in new markets they never reached before.     

HubSpot Helped Northern Engraving Take Control of Their Website

By starting out with HubSpot’s Website Management tool, Northern Engraving's marketing team was able to take control over their website by updating their old pages, and then easily creating new ones. Because of HubSpot’s easy to use tools, when they brought in a new staff member to help with content creation, she was able to step right into the position learning about Northern Engraving's products and processes rather than how to use the software. Since they started using HubSpot back in 2009, they have increased their website traffic by 606%.

In addition, Northern Engraving was able to start creating dedicated landing pages for all their product offerings with HubSpot’s Landing Page tool. Today, they are able to capture leads through landing pages targeted for the specific interests of their prospects. As a result of their work with the HubSpot software, they have had non-traditional inquiries, which have resulted in business in new markets and have increased their leads by 142%. 

After capturing these leads through their new website, Northern Engraving then used HubSpot's Lead Nurturing tools to turn them into customers. By tailoring their follow-up correspondence to specific topics their leads were interested in, last year Northern Engraving gained an overwhelming majority of their new customers from their website.

The final update for Northern Engraving was to add a blog to their website using HubSpot’s Blogging tool. Their customers cover a diverse range of markets and products; by being able to easily incorporate very specific applications into their titles and writing, they can get found when potential customers are looking for information specific to their industry. In addition, they are able to use photos of their products heavily within posts, which has resulted in a 543% increase in referral traffic to their site through image searches.

Is your company facing similar marketing problems as those mentioned here? Go to HubSpot.com/Mydemo to get a custom demonstration of HubSpot all-in-one marketing software and discover how you too can take control of your website. 

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Distinctive Landscaping
North Attleboro, Massachusettes
B2C
1-10 Employees 
Consumer Services

Distinctive Landscaping, Inc. is a North Attleboro landscaper maintenance service provider, specializing in all aspects of landscape care. Founded in 1996, Distinctive Landscaping’s team has worked diligently to enhance their clients' properties as well as their own reputation throughout the community.

After a few years in the business, Distinctive Landscaping’s President, Jason Scott, noticed a void in his industry—many of his competitors didn’t have a website, in spite of the fact that more and more people were using online search engines to find products and services. What if Distinctive Landscaping had a website that ranked at the top for businesses in their area? What if they could turn all the web traffic that came to their site via that search engine ranking into leads, and ultimately, customers?

Which Marketing Investments Move the Needle?

Even though Jason had identified a promising competitive advantage by creating the Distinctive Landscaping website, his team struggled to understand which of their marketing investments were paying off. They tried everything from local newspaper ads to Google AdWords, yet their business just wasn’t growing and their website wasn't ranking high enough for industry-specific keywords. Their blog (which Jason set up somewhat reluctantly), didn’t get much love and had no analytics that enabled the team to track the results of their blogging efforts.

Frustrated yet determined to succeed, Jason decided to see if HubSpot All-in-One Marketing Software could enable him to achieve the company’s goals of increasing traffic and leads generated through their website and building a healthy, sustainable business for the long term.   

HubSpot Helped Distinctive Landscaping Gain an Edge

Through initial training with their Inbound Marketing Consultant, Distinctive Landscaping learned how to identify which keywords could help them get found by more prospective customers in their service area, while reducing the cost of their overall marketing budget. Jason used HubSpot’s Keyword tool, to identify and ultimately rank 1^st, 2^nd, 3^rd, & 4^th  for most of their top keywords.

By using the HubSpot Blogging tool, Jason was able to make blogging part of his routine, thanks to the user-friendly platform, helpful optimization tools, and detailed blog analytics. Once Jason was able to track the results of each post, he realized that more blogging = more leads! Now he blogs almost weekly, even during his busiest seasons—an effort which has helped Distinctive Landscaping double their overall traffic over the last year.

HubSpot’s Marketing Analytics tools, was the final piece of the puzzle that helped Distinctive Landscaping gain a major competitive edge. Through this tool, Jason’s team was given the power to track all of their marketing efforts, easily identify exactly how their customers were finding their business, and adjust their marketing investments accordingly. HubSpot’s Competitor Tracking tool provided the team with an extra advantage by enabling them to gauge what competitors were doing, and what they needed to do to stay on top. Today, Distinctive Landscaping ranks higher on search engines than all of their competitors.

Is your company facing similar marketing problems as those mentioned here? Go to HubSpot.com/Mydemo to get a custom demonstration of HubSpot All-in-One Marketing Software and discover how you too can gain that competitive edge. 

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Thunderbird Online
Glendale, Arizona
Non-Profit
200-500 Employees 
Higher Education 

"HubSpot software enables Thunderbird Online to make quick adjustments when we see campaigns working or not working. This has given us access to easily track analytics and implement changes that have significant benefits on our lead numbers while also decreasing the time of our sales cycle.”

-Elyse Meyer, Client Director, Marketing - Thunderbird Online, Thunderbird School of Management

Leading Education Provider Had Difficulty Reaching Prospective Students

Thunderbird School of Management has more than 60 years of experience in developing leaders and they are regarded as the world's leading institution in the education of global managers. The school was founded as a nonprofit organization and graduated it's first class in 1947. Today the school has graduated more than 38,000 students who live and work in more than 140 countries. Thunderbird Online is a professional development division of Thunderbird School of Global Management. They provide online courses and executive certificates to busy professionals seeking to continue learning throughout their professional career. The Thunderbird Online team had a variety of goals for their marketing, including gaining more leads a month than they were seeing. However, they were facing many challenges as they were trying to recruit new students into their wide variety of programs.

Needed to Drive Traffic to Their Website

Before coming to HubSpot, one of the primary concerns of Thunderbird Online, was driving traffic to their website. They did a significant website design and launch for online.thunderbird.edu, but were unsure of where to begin in the SEO process of the new site. Their main source of traffic came from thunderbird.edu and CPL providers. With no defined system set up where they could track or analyze potential keywords, they couldn't be flexible in their tactics because they had no way to tell which were working and which ones were not. Thunderbird Online needed a solution that could help them optimize their site more effectively and make maintaining it easier.

Needed a System for Blogging

In addition, their new website had no system set up for blogging and they needed to find an out of the box solution for blogging needs. Thunderbird Online's team knew that blogging was a great way to bring in new prospects to their site. They wanted a place where they could not only post press releases and announcements, but also share thought leadership. 

Difficulty Capturing Lead Information on Most Important Pages on the Website

Their final issue dealt with their difficulty to capture lead information on their highest performing pages of the website. Thunderbird Online only had the opportunity to set up one landing page with a custom URL in order to capture lead information, but were unable to modify the content based on the lead source, campaign, or specific program. They were noticing a lower conversion rate, and thought that trying a variety of landing pages would help them in this effort. However, if they wanted to create a landing page for a specific program, campaign, or to capture specific students, they had to outsource it. This process would become increasingly more costly for them.

HOW DID HUBSPOT HELP?

By adding the HubSpot software to their marketing plan, Thunderbird Online was given the tools to address their issues, but more importantly it has given them the ability to manage their marketing through one system.

"We have the ability to manage most of our marketing initiatives through one system, and that gives us the tools we need to track conversion, lead information, create landing pages and blogs, and overall create a more effective marketing process." 

Analyze and Modify Keywords

By taking advantage of HubSpot’s Keyword Grader tool Thunderbird Online was able to analyze and modify their keywords on a monthly basis. In addition, by using the Competitor Tracking tool, not only were they able to track their competitors keywords, but they could see how effective they were as well. Using this new information, and their same marketing budget, they were able to better optimize their website and increased their organic traffic by 252%. 

Easily Share Content 

Using the HubSpot software Blogging tools Thunderbird Online was able to set up a blog for the first time on their website. The staff is able to consistently create content that they can easily share with their subscribers and social media followers every week. Since the blogging tool is pre-configured for SEO, they were able to optimize each of the posts so their content could be found by search engines. 

Create Multiple Landing Pages

By utilizing HubSpot’s Landing Page and Lead Intelligence tools, Thunderbird is able to create as many landing pages as they need without the added cost of a developer. They can easily create landing pages for specific e-mail campaigns, lead sources, partners, events, etc. Currently, they have 45 pages with an average 22.3% conversion rate. By creating this custom experience, their leads are landing on a page that is specific to what they are requesting information. This has allowed Thunderbird Online to gain intelligence on their leads from the time they enter the sales funnel. Today, Thunderbird Online has increased their leads by 442% including gaining 187 leads last month through Organic search alone. Most importantly the information they gained helped them decrease their conversion cycle from 5.5 months to 2.2 months. 

Is your company facing similar marketing problems as those mentioned here? Go to HubSpot.com/Mydemo to get a custom demonstration of the tools HubSpot can provide your company today.

 I HubSpot because... we can easily and cost effectively streamline our marketing process.

"Knowing that we could customize our landing pages for specific campaigns, clone them and modify as necessary, and track each individually, was our main factor in moving forward with HubSpot.  From the time we spoke to our sales representative to the time we signed was only three days.” 

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Cedar Creek Cabin Rentals
Helen, Georgia
B2C
1-10 Employees 
Leisure, Travel & Tourism

"Our biggest win at Cedar Creek is to have gone from $100K spend with Google adwords in 2010 to $80K in 2011 and tracking towards only $40K in 2012. Over the past 2 years I have lowered my Google spend by $60k and yet I have seen an 89% improvement on organic traffic, from 10,000 to 30,000 with a total reach and inbound leads over more than 4,000 in just 10 months. This is a big win for us.”

- Tom Telford, CEO Cedar Creek Cabin Rentals

ABOUT THE COMPANY:

In 2006, Cedar Creek Cabin Rentals CEO Tom Telford started building a new development. The concept was to build, rent and manage beautiful luxury private cabins in a natural mountain setting with lots of great views, hardwoods, and best of all, peace and quiet. Cedar Creek Cabin Rental’s mantra is for guests to walk into a gorgeous and clean environment that immediately triggers a feeling of comfort. As a result, a large majority of Cedar Creek Cabin's current guests are either referred or repeat visitors. Cedar Creek offers more than 40 cabins in the area surround Helen, GA and the company’s goal is to provide the best possible experience at any of these luxurious mountain cabins.  We hope you can come up and enjoy nature with us!

I HubSpot because...it just made sense, I had to try it.

BEFORE HUBSPOT:

• Cedar Creek spent over $100,000 per year on paid search with Google. At first the results seemed great because they were getting a lot of bookings, but the more they used it, the more costly it became. In many cases, they ended up losing money, as they were not getting enough bookings from Google paid search in comparison to what they spent.

• They did some SEO work, but as a one-time paid initiative, with no means to track the results. It was disappointing for them to pay money for only a short term benefit, especially one that was not measurable other than waiting for the website to move up in the rankings.

• Cedar Creek tried a variety of the marketing tactics but nothing gave them the peace of mind they needed. They were disappointed in their email marketing services. They knew that email blasting didn't work, but their email list was too complicated to manually subsegment and target potential customers.

RESULTS AFTER 1 YEAR WITH HUBSPOT:

HOW DID HUBSPOT HELP?

• Cedar Creek used the HubSpot Blogging Tool to optimize their blog content quickly and easily. They could then track their blog page views, inbound links, and comments in almost real time to evaluate what resonates and what does not.

• They utilized HubSpot’s Email Marketing Tools to target their email recipients differently based on form fills, lead scores, geographical area, or anything that helped them best tailor a specific message to a specific group.

• By taking advantage HubSpot’s Keyword Grader, Cedar Creek was able to monitor their organic rankings, identify new keywords to target for SEO and determine which strategies were working.  At the same time they were able to gauge how much money they were saving on paid search.

  

Tweet their success story! 

"We attribute our high organic search performance to producing a blog that resonates with our online visitors’ vacation rental needs. We have grown to over 5000 page views a month from our blog alone. That number of course, translates to increase in bookings to our cabins.”

Yoh, A Day & Zimmermann Company
Philadelphia, Pennsylvania
B2B
1001-5000 Employees 
Staffing and Recruiting

"There are plenty of tools on the market that can do similar things as the HubSpot Software, but in my opinion HubSpot is the only outlet that champions the very nature of using a narrative and content to not just drive business and make money, but to change the way that companies communicate with and treat their customers.”

- Joel Capperella, VP Marketing, Yoh

ABOUT THE COMPANY:

For over 70 years, Yoh has provided the talent needed for the jobs and projects critical to client success, by delivering comprehensive workforce solutions that focus on Aerospace & Defense, Engineering, Government, Health Care, Life Sciences, Information Technology and Telecommunications. Yoh fulfills immediate resource needs and delivers managed and outsourced solutions. Founded in 1940, Yoh was the nation’s first technology staffing firm. Today, they operate from 75 locations throughout North America. 

I HubSpot because... it makes our content much more valuable.

BEFORE HUBSPOT:

• Yoh had little awareness in their highly commoditized marketplace. They knew they had a fresh and valuable perspective, but it was difficult for them to break through and be part of the conversation. They started a blog in spring of 2009 and it received ok traffic, but they did not know what to do with it or the content that was found there.

• After the economy took a turn in 2008, their marketing budget was one of the main areas to receive dramatic cuts. Yoh was forced to do more with less, and at the time they had absolutely no lead nurturing strategy in place.

• Yoh needed a single method to reach dual buyers represented in their many different markets. Part of their business is run rate and can be very localized to the geography of each office, while the other parts serve national and even global client needs on a larger scale. 

RESULTS AFTER 1 YEAR WITH HUBSPOT:

HOW DID HUBSPOT HELP?

• By using HubSpot’s Landing Pages tool Yoh is able to quickly get their new assets (video, presentations, ebooks, whitepapers, etc.) online, optimized and into the hands of their sales force who use the links in their client outreach.

• Utilizing the Lead Nurturing tools in the HubSpot Software, Yoh now has a process in place that nurtures every single lead that comes in. After that, their inside sales rep is able to qualify those leads so they can then pass the right leads over to their sales force. 

• With HubSpot’s Keyword Grader tool, Yoh has been able to target highly trafficked terms which they felt they can own. After deciding which keywords to target, they then are able to develop a process around those keywords that drives all of their content development.

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"For us HubSpot has given our content development direction and meaning.  The natural way the software is designed has allowed us to orient our efforts to capitalize on that process flow.  It also allows us to see immediate performance of our efforts.”

Global Plastic Sheeting
Vista, California
B2B
1-10 Employees 
Industrial Materials

“It's nothing less than a miracle what we have been able to achieve because of HubSpot.”

- Nana Hinsley, Director of Marketing, Global Plastic Sheeting

BEFORE HUBSPOT:

• Before HubSpot, as a one-year-old company, they had to rely on a web designer to build and make changes to their website. The initial build took a full six (6) months.

• Once the website was live, Global Plastic Sheeting struggled to drive traffic to it. Their more-established competitors ranked higher in search and had more brand recognition. 

• Needed a way to dramatically boost their search engine ranking, increase website traffic, and convert a substantial percentage of that traffic into happy customers.

I HubSpot because... I love growing my business! 

HOW DID HUBSPOT HELP?

• Global Plastic Sheet used HubSpot's Content Management tool to take control over their website and easily build numerous pages that helped to show off their vast product lines and increase the volume of keyword-rich content associated with their brand

• They used HubSpot's Keyword Grader to understand what terms people were using to search for their product. This valuable insight helped them to gain Page One rankings on Google for 137 of their keywords

• By utilizing HubSpot's Lead Nurturing tool, Global Plastic Sheeting was able to customize their email marketing campaigns to better address the specific needs of prospective customers visiting their website—and convert more of those leads into happy customers

RESULTS AFTER 2 YEARS WITH HUBSPOT:

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“We have landed business from all over the world.  We have made so many people happy by having what they need for their particular project. I honestly don't know if we could have made it in this economy without utilizing all the advice from HubSpot through their platform."