Business Stats: The Modern Directory and Data Hub

• Marketing
• Content Marketing 
• Video Marketing 
• Sales
• Customer Service
• Revenue Operations
• Social Media 
• Email 
• Online Shopping 
• Consumer Behavior
• User Generated Content

Last year, 5.4 million companies filed for new business applications according to the U.S. Census Bureau. Nearly a million more than the year prior. It’s been reported that 45% of Gen Z are very or extremely likely to start their own business at some point in their life. Every year, 1.5 million jobs are created by small businesses alone. 

Every entrepreneur starting a new business will have a unique goal, product or service, but what remains consistent is how important statistics can be. For SMBs and legacy companies alike, the way consumers want to interact with brands continues to evolve too. That’s why keeping tabs on the most updated business stats is so important. 

Business stats help companies understand larger trends. This provides organizations with important industry intel to grow and scale. 

Business stats can be determined based on your specific market, company size, location…the list goes on. By having baseline stats to track performance, companies have a better understanding of what is going on in the larger industry opposed to just their company.

22 business stats you should know in 2022

1. 63% of SMBs agree that automation helped their company pivot as a result of the COVID-19 pandemic. This could be starting an online business or simply changing up their existing model. (Zapier) 
2. In recent years, sales tech has been seen as increasingly important. But within the past two years alone, 51% of companies implemented new technologies to keep up with buyer demands. (Demandbase) 
3. 91% believe that companies should fuel innovation by listening to buyers and customers directly. (SurveyMonkey)
4. More than 37% of buyers say they are more conscious of the environmental impacts of their online shopping. 73% of buyers expect online retailers to use recyclable or reduced packaging. (VentureBeat) 
5. 30% of social media marketers plan to invest more in short-form video than any other social media marketing strategy in 2022 - and many are planning to use short-form video for the first time this year. (HubSpot) 
6. More than 10% of global mobile devices/connections will be 5G by next year. (Cisco) 
7. The top channel marketers are planning to increase their usage of this year is TikTok. 62% of those who use TikTok plan to increase their investment in 2022. (HubSpot) 
8. LinkedIn has experienced strong display ad sales - it is reported that they will cross the $2 billion threshold for B2B display ad revenue in 2023. (eMarketer) 
9. VP of Revenue Operations titles increased by 300% on LinkedIn. (Clari) 
10. 97% of top searches on Pinterest are completely unbranded. (Pinterest) 
11. U.S. podcast ad spend is expected to reach $3 billion by 2026. (eMarketer) 
12. 57% of people that use the Internet say they will not recommend a business with a poorly designed website on a mobile device. (socPub) 
13. The WordPress economy generates more than half a trillion in revenue. (WPEngine) 
14. Podcasts are effective. 20% of people have bought something after hearing about it during a podcast. 65% of people prefer listening to podcasts on a mobile device like a tablet or a phone. (Semrush). 
15. The influencer marketing industry is expected to reach $15B by 2022. (The Drum) 
16. 4 out of 5 brands are using Instagram as a platform for influencer marketing. (Influencer Marketing Hub) 
17. 61% of B2C marketers said they were planning to leverage influencer marketing in 2022. (HubSpot) 
18. It’s been predicted that by 2024 consumer retail spend through chatbots will reach $142 billion globally. (Insider Intelligence) 
19. Mobile video ad spending in the U.S. is estimated to reach $53.9 billion by 2025.
20. One ad agency found that 35% of shoppers using Amazon click on the first product in their search results. (Insider Intelligence) 
21. About 70% of consumers will buy from a brand based on their customer service - and nearly 80% would switch to a competing brand if they had multiple negative experiences. (Oberlo) 
22. 80% of consumers buy from brands that have core beliefs and values that align with their own. (KPMG)

Why should businesses care about stats?

In order for businesses of any type to be successful in the long term, they should fundamentally understand the art of adaptability. This is especially relevant today. HubSpot found that 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021. By having industry wide business stats to point back to, companies will better understand how their performance is tracking compared to others. 

Without communication and alignment, even the best strategies will ultimately fall short. By creating a culture with transparency and constant knowledge sharing, organizations will eliminate silos. Sharing business stats is one key way to provide this type of information. 

Business stats can help verify the effectiveness of a certain campaign, product launch or service. 

Today’s working environment is a lot different than it was a decade ago. How we work continues to change and evolve. In many industries, those that have been working remotely are not interested in returning to a traditional office environment every day. With team members located all around the world and in many cases, in multiple time zones, effective communication has become an even bigger priority. This is another important reason that sharing business stats on a regular basis keeps everyone aligned. 

It is crucial to understand which benchmarks are important, what’s changing and how they’re performing on a global scale.

How can you get the most out of business stats?

You can get the most value out of business stats by sharing them with others. Whether it’s an internal team member, a peer you admire within your community, a customer or a partner - communicating business stats is another proof point for how your company is tracking towards specific goals. 

Business stats are always changing. It is crucial to revisit stats to understand larger industry and market trends to see how areas of business transform over time. 

How companies leverage stats will vary for each and every organization. Generally speaking, business stats help organizations understand how they are performing in specific areas based on industry averages. Business stats can help a company establish new goals and potential opportunities for even more success in the future. 

Companies can use metrics to understand the areas they are exceeding goals, hitting goals and areas that still need work. Creating a culture with open lines of communication reduces silos and helps a company’s flywheel spin faster.