This page serves as a go-to modern hub for all things business stats. It will be updated with the most interesting and compelling findings.
Make sure to bookmark this page and continue to refer back to it for the latest and greatest business statistics. For more business stats, check out data and predictions from over 1,500 marketers across the globe.
A business stat combines data, findings and qualitative analysis to help companies understand industry standards.
Last year, 5.4 million companies filed for new business applications according to the U.S. Census Bureau. Nearly a million more than the year prior. It’s been reported that 45% of Gen Z are very or extremely likely to start their own business at some point in their life. Every year, 1.5 million jobs are created by small businesses alone.
Every entrepreneur starting a new business will have a unique goal, product or service, but what remains consistent is how important statistics can be. For SMBs and legacy companies alike, the way consumers want to interact with brands continues to evolve too. That’s why keeping tabs on the most updated business stats is so important.
Business stats help companies understand larger trends. This provides organizations with important industry intel to grow and scale.
Business stats can be determined based on your specific market, company size, location…the list goes on. By having baseline stats to track performance, companies have a better understanding of what is going on in the larger industry opposed to just their company.
In order for businesses of any type to be successful in the long term, they should fundamentally understand the art of adaptability. This is especially relevant today. HubSpot found that 99% of content planners, strategists, or marketers who have ever pivoted their strategy say some of their pivots happened in 2021. By having industry wide business stats to point back to, companies will better understand how their performance is tracking compared to others.
Without communication and alignment, even the best strategies will ultimately fall short. By creating a culture with transparency and constant knowledge sharing, organizations will eliminate silos. Sharing business stats is one key way to provide this type of information.
Business stats can help verify the effectiveness of a certain campaign, product launch or service.
Today’s working environment is a lot different than it was a decade ago. How we work continues to change and evolve. In many industries, those that have been working remotely are not interested in returning to a traditional office environment every day. With team members located all around the world and in many cases, in multiple time zones, effective communication has become an even bigger priority. This is another important reason that sharing business stats on a regular basis keeps everyone aligned.
It is crucial to understand which benchmarks are important, what’s changing and how they’re performing on a global scale.
You can get the most value out of business stats by sharing them with others. Whether it’s an internal team member, a peer you admire within your community, a customer or a partner - communicating business stats is another proof point for how your company is tracking towards specific goals.
Business stats are always changing. It is crucial to revisit stats to understand larger industry and market trends to see how areas of business transform over time.
How companies leverage stats will vary for each and every organization. Generally speaking, business stats help organizations understand how they are performing in specific areas based on industry averages. Business stats can help a company establish new goals and potential opportunities for even more success in the future.
Companies can use metrics to understand the areas they are exceeding goals, hitting goals and areas that still need work. Creating a culture with open lines of communication reduces silos and helps a company’s flywheel spin faster.