As part of HubSpot’s data privacy compliance efforts, we have added an additional requirement for partner lead registration. This will impact any partner who turns on data privacy settings AND is using workflows or full sync to register leads. Check out our GDPR playbook here.
What's changing and when?
Starting May 25, there will be an additional required field to partner lead registration (see screenshot) for any partner who has turned on data privacy settings located under Settings > Privacy & Consent.
Why does this matter?
According to GDPR and other data privacy laws, you need to have a legal reason (called a legal basis of processing in the regulation) to use someone’s data. This new field establishes your legal basis to process the lead’s data. Any partner who turns on data privacy settings AND is using workflows or full sync to register leads will begin to see their registration requests fail if they do not include this additional field in their forms or workflows.
For more educational material on GDPR and data privacy, we’ve also created several resources for your use: