HubSpot Agency Partner Resource Center

This is your one-stop-shop for all #HubPartner resources. Here you'll find links to useful resources to help you market, sell and service as an agency partner.

Partner Program Calendar
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Partner News Blog
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[New!] Product Resources
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Campaign Kits
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Tier Benefits Guide
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Questions and Feedback
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[NEW] Service Retainers: Why they are important and how they can help transform your agency

Browse the tabs below to find all of your #HubPartner resources

  • Market
  • Sell
  • Deliver
  • Grow

Market

Market

Resources to help you drive leads and differentiate your agency, improved support for your own inbound events, and access to user communities where you can be rewarded for your inbound expertise.

Campaign Kits

Campaign Kits are white-labeled materials you can use at every stage of your agency’s marketing funnel. These kits contain a white-labeled resource such as an ebook or webinar, and all the promotional materials you need to start driving new leads and opportunities for your agency.

GET STARTED ››

Impact Awards

Get the recognition you deserve for all of your remarkable client work. All partners can apply for an Impact Award for a chance to win top honors and be recognized by HubSpot to stand out from the competition.

APPLY TODAY ››

Branding & Promotional Guidelines

Find promotional details here if you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements. This page has a few guidelines to follow in order to comply with HubSpot copyrights, trademarks, process, and branding.

DETAILS HERE ››

Inside HubSpot Marketing

An exclusive behind-the-scenes webinar series with the HubSpot Marketing Team. This series will take you through each facet of inbound marketing, how HubSpot does it and how you can apply it to your agency!

WATCH THE RECORDINGS ››

Directory Profile

Find your niche and get found by prospects. Establish your specialization, list Impact Awards, and showcase client reviews with your HubSpot Partner Directory profile, now live for all tiered partners.

EDIT YOUR PROFILE ››

Partner Event Speaker Support [Gold+ Only]

Check out the partner speaking support guidelines for details and transparency around requesting a speaker for your event.

REQUEST A SPEAKER ››

Marketing Library Listing [Gold+ Only]

Contribute your marketing offers and templates to HubSpot’s Marketing Resource Library. Generate leads for your agency by hosting your content in the go-to resource center for marketers worldwide.

SUBMIT YOUR CONTENT TODAY ››

Write for HubSpot's User Blog [Gold+ Only]

HubSpot customers read our User Blog to learn new ways they can make the most of the HubSpot platform. Submit your ideas, get featured in the blog and be seen as an expert.

GET STARTED ››

Event Support [Gold+ Only]

Partner event planning kit and public events listing page on HubSpot.com.

GET STARTED ››

HUG Leadership Opportunities

HubSpot Agency Partners are eligible to lead HubSpot User Groups. HubSpot User Groups (HUGs) are free in-person regional meetups for local marketers and salespeople to network and learn together. As a HUG leader in your city, you have the opportunity to boost yourself and your agency as thought leaders. Applications are open on a semi-annual basis.

GET STARTED ››

Write for HubSpot's Marketing Blog [Diamond Only]

Our Diamond Agency Partners can take advantage of HubSpot’s blog and reach. Each agency will work with the Partner Marketing and Blog Teams to develop a topic and write and publish a blog post on HubSpot’s Marketing blog.

GET STARTED ››

Sell

Sell

Tools, trainings and incentives to help you win more new business across the entire growth stack.


Sales Services Training Center

Learn how to expand your agency's services into sales. This site page is the "single source of truth" that brings all sales services-related training and content into one page.

LEARN MORE ››

Partner Lead Notifications

Get deeper insight into your leads' activity. Receive an email notification when one of your registered leads takes a high-value action on HubSpot.com such as "Request a demo" or "Installed the HubSpot CRM."

Contact your Channel Account Manager to enroll your agency in this program.

Lead Registration

Register the leads your agency generates within your HubSpot partner portal. Lead registration limits vary by tier and ensure that your prospects have one sales process - with you at the helm, and HubSpot as your support and secures commission on deals you originate!

LEARN HOW ››

Sales Skills Bootcamp

Led by David Weinhaus, the Sales Skills Bootcamp aims to help you identify pain points, qualify value and charge higher fees for your services.

LEARN MORE AND INDICATE YOUR INTEREST ››

Pipeline Generation Bootcamp

Led by Dan Tyre, the Pipeline Generation Bootcamp focuses on building a high quality pipeline full of inbound sales opportunities.

LEARN MORE AND INDICATE YOUR INTEREST ››

Revenue Share Forms

Make sure you have all paperwork completed so that you can get paid revenue share on the deals you sell.

W-9 Form
W-8BEN-E FORM
ACH Form
Instructions

Partner Event Speaker Support [Gold+ Only]

Check out the partner speaking support guidelines for details and transparency around requesting a speaker for your event.

REQUEST A SPEAKER ››

Partner Test Portal

Agency Delivery teams can use the Test Portal to learn about advanced HubSpot features in a hands-on setting. Agency Sales teams can use these portals to improve client demos. Test Portals are currently LIVE for all partners.

Click on the dropdown in the top right corner of your partner portal and select your test portal, which will be labeled as “test-portal-agencyURL.” 

Access to Sales Hub and Service Hub

Get free access to your clients' portals in order to help them to set up and manage the tools.

DETAILS HERE ››

Sales Enablement Resources

Get free access to sales enablement resources including HubSpot product fact sheets and information on competitors.

GET STARTED ››

Partner Collaboration [Silver+ Only]

Special co-selling opportunity for our tiered agency partners. When a tiered agency partner registers a lead that already belongs to HubSpot, they will be able to co-sell with HubSpot’s direct sales team and earn a commission when the deal closes.

Talk to your Channel Account Manager for more details.

Free Trial of Marketing Hub Enterprise

Use a 30-day free trial to implement HubSpot Marketing Hub Enterprise for your client or prospect so they can experience its value first hand.

GET STARTED ›› 

Deliver

Deliver

Better service your clients with a birds-eye view across all your accounts, access to priority support, and the ability to add new value through integrations.


Tier Dashboard

Within your Partner Portal, you can view your current tier status, median of your app usage across accounts and Partner Certification status in a clean, easy to consume dashboard.

CHECK IT OUT ››

CRM Migration with Trujay

This exclusive partnership with Trujay allows HubSpot agency partners to serve your clients faster by migrating anything to the HubSpot CRM. The first 50 agency partners to use the service will receive a 50% discount!

DETAILS HERE ››

Priority Support

Priority access to an experienced and specialized Partner Support team - on the phone and through your self-purchase portal.

Just press 5 when you call.

Marketing Task Benchmarks

When planning your services packages, use this guide to identify the time investment necessary to deliver results for your clients.

CHECK OUT THE DATA HERE ››

Guided Client Onboarding Timeline

Have you sold your first client? Congratulations! You will find some guidelines to help you get them started with HubSpot on this page.

LEARN MORE ››

Priority Beta Access [Gold+ Only]

We'll give you access into the HubSpot Beta Program once you reach Gold status, and you’ll begin receiving emails and new features in your account as they become available. 

Apps for Agency Services Program [Platinum+ Only]

We've worked closely with some of our top HubSpot Connect Partners to provide Platinum and Diamond Agency Partners the opportunity to deliver more value to your clients through access to Connect software for free. Through the program's unique access to 25+ free Connect solutions, you can truly use and understand each one before offering to service it for your clients. 

LEARN MORE ››

Grow

Grow

A better way for you to manage skill development for your team through enhancements to the Academy app and a role-based training curriculum.


Partner Day @ INBOUND

We're hosting a full day event exclusively for HubSpot partners, before the INBOUND festivities begin.

REGISTER HERE ››

Inbound Mastery Bootcamp

A month-long Inbound fundamentals accelerated bootcamp designed to deepen your inbound knowledge and help you use your HubSpot portal.

REGISTER HERE ››

Agency Expert Webinar Series

Hear from thought leaders in the agency space to learn about trends and strategies for successful agency growth.

REGISTER HERE ››

Role-Based Training

Partner-specific and role-based agency trainings help you scale your team and your business via an intuitive and learning focused experience within the app.

WATCH THE RECORDINGS ››

Partner Certification

This certification will provide a comprehensive introduction on how to market, sell, deliver, and grow your agency with inbound and HubSpot.

GET CERTIFIED ››

Partner Slack Team

If you're not yet a member of the HubSpot Partner Slack team, request access here to join the conversation with other partners and HubSpotters.

REQUEST ACCESS ››

HubSpot Community Forum

Not a member of the Community yet? No problem! Click the link below, then click "Sign in with HubSpot" in the top right corner. Make sure to link to your partner portal instead of your clients' portals.

JOIN THE CONVERSATION ››

Free All-Access INBOUND Tickets [Gold+ Only]

Upon reaching Gold tier, HubSpot agency partners are granted a free, all-access ticket code to our annual INBOUND event in Boston, MA. It’s the perfect opportunity to bring that extra team member or a prospective client.

REDEEM YOUR TICKET CODES TODAY ››