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Breeze Studio (Beta): Home to Breeze Agents
Your AI Agent Growth Team
Discover, customize, and deploy HubSpot’s AI agents and custom assistants that work exactly how your business needs them to — so you can automate smarter.
Growth shouldn't be limited by bandwidth.
Control your AI workforce and get the AI team that works exactly how you do with Breeze studio. Discover powerful HubSpot-built AI agents in the Breeze marketplace, then customize them for your specific workflows or create entirely new custom assistants trained on your company knowledge.
Say hello to your new AI-powered team members
Breeze Agents are your always-on teammates. They work across marketing, sales, and customer service to handle the repetitive stuff while you drive the strategy.
Customer Agent
Your always-on specialist that resolves inquiries with fast, accurate responses — and escalates when needed, so your team can focus on complex cases and building loyalty.
Prospecting Agent (Beta)
Your dedicated BDR that conducts custom research, engages qualified leads based on signals, and writes email outreach in your brand voice with relevant context and CRM data. Reps spend less time prospecting and more time closing.
Closing Agent (Beta)
Your intelligent sales rep that gives your team insights into buyer engagement and blockers to accelerate the deal process. Enable buyers to get answers from approved content while notifying sellers when additional support is needed.
Knowledge Base Agent (Beta)
Your assistant that surfaces content gaps and drafts help articles based on real tickets — keeping your documentation current without consuming your team’s time.
Personalization Agent (Beta)
Your targeting specialist that identifies which segments will respond best to personalized content and instantly creates tailored websites and CTAs that speak to those audiences, eliminating guesswork.
Data Agent (Beta)
Your research specialist that automatically answers custom business questions about your customers by analyzing CRM data, conversations, documents, and the web. Your team can focus on strategy instead of manual research.
Proven by the teams using Breeze Agents.
"With Breeze studio, we're exploring agents and assistants that understand our content and processes, so our teams can focus on what matters most — our students."
“Breeze customer agent enhanced our customer engagement and satisfaction. It effectively routes conversations to the right departments and provides our consultants with valuable context from previous interactions.”
"The impact of Breeze prospecting agent has been remarkable, even just one week into implementation. It's crafting emails that outperform some of our US-based BDRs in quality and engagement."
How to get started with Breeze Agents.
1. Find your slowdowns
Spot the tasks eating up your team’s time — like writing content, chasing leads, or answering repeat questions.
2. Pick your agents in Breeze marketplace
Discover, browse, and install Breeze Agents and custom assistants in the Breeze marketplace.
3. Customize agents in Breeze studio
Manage, tailor, and deploy Breeze Agents and custom assistants for your business. Configure brand voice, approval flows, and guardrails.
4. Track & improve
Use built-in analytics to monitor performance and optimize over time. Breeze Agents don’t just execute — they evolve. Plus, they get smarter with use.
AI you can trust
HubSpot’s AI features are powered by leading large language models. With trust and safety built in, you can use Breeze with confidence.
Frequently asked questions
Breeze Agents are AI-powered digital teammates built to run full workflows — like creating content, qualifying leads, or resolving support inquiries — so your team can stay focused on high-impact work. Each AI agent is specialized for a different part of your go-to-market motion.
Most AI tools either need constant oversight or work like black boxes. Breeze Agents are built and run on their own, but you’ll always stay in control with clear guardrails, approvals, and visibility every step of the way.
Each Breeze Agent is built for a specific function, like writing content, qualifying leads, or resolving support tickets — but they all work throughout your HubSpot CRM, so teams stay aligned and the customer experience stays seamless.
Breeze Agents handle specialized, end-to-end workflows such as customer support resolution, content creation for multiple channels, prospect research and engagement, social media management, and knowledge base development. Unlike simple tools that assist with individual tasks, our AI agents manage complex processes from start to finish, allowing your team to focus on strategic work while the agents handle time-consuming execution.
Breeze Agents continuously learn and improve through each interaction. They analyze patterns in customer inquiries, content performance, prospect engagement, and other key metrics to refine their approaches and deliver better results. As they process more data and receive feedback from your team, they become increasingly effective at executing workflows in alignment with your strategic objectives and brand voice.
At HubSpot, transparency matters. Breeze Agents use your approved business data to perform tasks so you’re always in control. You can see exactly how they work by reviewing our model cards.
Breeze Assistant is your AI companion that understands your business and works where you do. It has full access to your CRM data and business context, so you get relevant, actionable help instead of generic AI responses. Available on both mobile and desktop, it helps with meetings, content creation, and business analysis — all integrated within HubSpot.
Custom assistants are specialized experts created for your specific business needs. You can use pre-made assistants across marketing, sales, and service, or create your own from scratch. They work alongside Breeze Assistant in the same interface, so you can easily switch between general help and task-specific expertise.
Breeze Agents work with your existing HubSpot data, so setup is fast — no long ramp-up or heavy training required. Most teams start seeing results in hours, not months.
Breeze Agents are available in Professional and Enterprise editions of HubSpot’s customer platform. See the pricing page for more information.
Breeze Agents provide the perfect balance of automation and control through customizable guardrails, approval workflows, and transparent performance metrics. You set strategic parameters and business rules that guide agent operation, receive notifications when human judgment is needed, and can fine-tune agent behavior at any time. This ensures agents execute tasks in alignment with your business goals while giving you complete visibility and control over the process.
Breeze marketplace is where you discover, browse, and install HubSpot-built agents and custom assistants. Think of it as your discovery layer that helps you find the right AI tools for your business.
Together, they give you a unified AI experience: discover what you need in the marketplace, then customize and deploy it in studio — all in one place.
Breeze studio is where you manage and customize Breeze Agents and custom assistants to work for your specific business needs. It's your control center for tailoring AI teammates to match your workflows and processes.
Transform your business with Breeze studio.
Ready to scale without limits? Breeze Agents handle the work that's holding you back — so you can focus on the strategy that moves you forward.