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Personalization

Beta

Personalization uses AI to create high-converting experiences with less time and complexity.

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  • Identify the best content and segments to personalize

  • Create and execute personalization strategies with speed and ease

  • Report on personalization efforts with clear insights into ROI, conversions, and impact

Manage and view personalization strategies

Stop settling for one-size-fits all.

Businesses today struggle to create truly personalized experiences that connect with customers. Generic content falls flat, while traditional personalization tools often require technical expertise and disconnected data sources that slow your team down.

HubSpot’s personalization tools unify your customer data and target customers in real-time - creating meaningful connections that convert more visitors..

 

  1. Discover personalization opportunities.

    Stop guessing where to start. HubSpot helps you identify what content and which audiences will drive good results for your personalization efforts.

    Use HubSpot's personalization agent (Beta) to identify audience groups that respond well to personalized web content and generate suggestions for your business.

  2. Create and set up personalized content.

    With intuitive tools and AI assistance, you can easily create content experiences. at scale without the usual complexity.

    Create different versions of your content tailored to specific audiences, without starting from scratch each time. Simply select what you want to customize — whether it's a CTA, headline, or entire page — and HubSpot does the heavy lifting.

  3. Manage and measure personalization impact.

    Oversee your entire web asset personalization strategy from one central location. Easily deploy content, track performance, and gain clear insights into the true ROI of your efforts.

    Use personalization to manage and see reports on all your tailored experiences. Once your personalized content is up and running, leverage the reporting to get insights into ROI, conversions, and views to see how each experience is performing.

Have questions? Give us a call and we'll walk you through it.

+1 857-829-5060

Frequently Asked Questions

The personalization feature is a reimagined toolset for targeting, creating, and delivering personalized content at scale. It includes variants for easy content customization, personalization for centralized management and reporting, and the personalization agent for AI-powered assistance.

Previously, our personalization tools were located in other features, making it hard to get a full picture of their impact. Marketing personalization centralizes  all efforts into a single system, enabling easier setup, clearer performance tracking, and seamless integration with our new segments tool for precise targeting.

Yes! The personalization agent and AI-powered content creation tools help you automatically generate and tailor content for each segment, saving you significant time and effort.

Our personalization tools are designed for marketing teams with a higher level of maturity who are running proactive campaigns and seeking to counteract trends like declining traffic. It's ideal for businesses that see personalization as a key driver of engagement and conversion but have struggled with complexity or cost.

The new personalization features are deeply integrated with HubSpot’s improved segmentation capabilities. This allows marketers to effortlessly identify and create high-impact segments, then activate them by targeting them with content specifically tailored for those groups.