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SEO Marketing Software

Build your authority in search with tools that help you plan your SEO strategy, optimize your content, and measure ROI.

  • Get SEO recommendations to optimize your site

  • Create an optimized content strategy to build search authority

  • Integrate your SEO software with HubSpot's content management tools

Optimize all your content for search with one easy-to-use tool.

SEO is constantly changing. It can be hard to know which keywords you should focus on to drive traffic and conversions.

With HubSpot’s SEO tools, you’ll get recommendations to optimize keywords on your site. Recommendations are ranked in priority order to show which optimizations will have the biggest impact. See exactly which pages need to be updated, what actions to take, and watch as your site rank improves.



  1. Plan your content strategy and build search authority.

    Search engines reward websites whose content is organized by topics. HubSpot’s content strategy tool makes it easy to discover and rank for topics that matter to you and your audience. You’ll get topic suggestions based on relevance, competition, and popularity. Then, you can create content around your business’ core topics.

  2. Use data to grow your website.

    Data monitoring is essential to gauge if your SEO strategy is bringing a real return on investment. HubSpot's SEO tools let you easily view search keyword data. Estimate how ranking for new topics could turn into organic traffic gains. Choose canonical URLs and track important topics in one dashboard. Then, watch your traffic increase as you build search authority.

  3. Report on your performance and rank in search.

    HubSpot's SEO tools generate detailed reports on what people are searching for, and how your content ranks for any given search result. Integrate Google Search Console with HubSpot to get data straight from Google to inform your SEO strategy. Use metrics like impressions and clickthrough rate to lean into what’s working, and improve what isn’t.

  4. Integrate with HubSpot’s content management tools.

    HubSpot’s SEO tools are integrated with all our content management tools, so you never miss an optimization opportunity. Enhance your inbound marketing efforts when you use HubSpot's marketing software and CMS software together. Build an SEO-friendly website, no coding needed, with a drag-and-drop editor that allows you to create an optimized website with ease.

Have questions? Give us a call and we'll walk you through it.

+1 888 482 7768

Frequently Asked Questions