Operations Hub Free, Starter & Professional
Now live, are two brand new packages of Operations Hub. Take the latest partner training to learn more.
Your go-to place for Operations Hub resources across all tiers and packages.
Below are some of the latest improvements and releases in Operations Hub:
For operations teams that want to spend less time fighting fires and more time driving strategic business value, Operations Hub supercharges HubSpot CRM with a suite of tools that makes it easy to connect, clean, and automate your customer data. Unlike siloed data tools, Operations Hub combines an ops team’s full toolkit into a CRM platform, uniting all your customer data on one connected platform. The result: a more efficient, aligned, and agile business, an unhindered and strategic ops team, and a friction-free customer experience.
Operations Hub is available in two packages: Operations Hub Starter and Operations Hub Professional. Below is everything you need to know about each package.
Integrate the essentials with the free version of Operations Hub. Get 500+ integrations, including 30+ powered by HubSpot Sync. Features include:
Has more than one SaaS application they have integrated, or want integrated.
Integrate everything with Operations Hub Starter. Get everything included in Free, plus:
Automate everything with Operations Hub Professional. Get everything included in Free and Starter, plus:
Data Quality Automation
Additional Portal Capacity
Here are some of the best resources for selling Operations Hub
One key persona for Operations Hub, is HubSpot's new 'Overwhelmed Ops' persona. Below are some details to keep in mind with this persona, and how Operations Hub can help them.
Overwhelmed Ops is a specialized ops professional in either marketing ops or sales ops at a 50-100 person company. While their title indicates specialization, they get pulled into fires across all go-to-market functions.
They’re in charge of setting up tools and systems, building process, and running reports. Their goal is to help their business run smoothly: to make better decisions, to do jobs more efficiently, to make things run better.
Today's operations teams are underwater. They feel:
Dragged down by tech debt:
Ops is drowning in legacy processes and systems, trying to dig their way out of inherited tech debt.
Ops teams work separately. Their tools, systems, and processes are disconnected, so they spend their days reinventing the wheel.
Siloed teams and siloed tech lead to siloed influence. They either report through a single go-to-market function — which forces them to do that leader’s bidding — or to an ancillary function (e.g. IT), which gives them no leverage to impact change and bogs them down with cross-team politics.
Ops is constantly losing the battle with their to-do list. They receive asks from all levels of the company, and don’t have enough hands to keep up. They’re doing busywork, not building strategy; focusing on “run-the-business” not “change-the-business.” They feel like a bottleneck, and sometimes want to share the load, but aren’t sure how to do so in a safe and scalable way.
Their job is transactional, and their impact on any given project is small and “invisible.” When things go right, nobody notices. Their company doesn’t understand their true value and strategic potential.
Key Features to Highlight:
Install Base: already a HubSpot customer - using multiple hubs, such as Marketing Hub, Sales Hub, Service Hub or CMS Hub. Ideally they're a multi-hub customer.
Workflows: has 20+ workflows, and might have workflows across 2+ objects (Contacts, deals, etc.). The might be using webhooks action in workflows or custom code actions in bots.
Systems: has used data cleansing tools in the past
UX: experiencing issues with messy data that is disrupting their internal processes, reporting and even their marketing, sales and service teams.
Tech Stack: has multiple systems, tools and integrations (or wishes to).
To start, you can ask yourself about the prospect or client:
If that logic is not possible with a standard workflow action then “this sounds like a great use case for custom code workflow actions.”
If you hit a roadblock and need support, reach out to your channel account team.
Watch the below videos to see how to demo some of the key features in Operations Hub. Additionally, make sure you navigate to your demo account to check out the latest features.
Remember, you can demo Operations Hub using your Demo Account. To learn how to access your demo account, visit this resource page.
Hear partners in the community on how they're positioning, selling and servicing Operations Hub to grow their business and solve for the customer.