"HubSpot is the core of our tech stack."

What is GetAccept?

GetAccept provides a sales enablement platform for sales to design, send, track, and e-sign documents, leveraging sales collateral, proposals, contract management, and electronic signatures in one place.

How does your company think about growth?

We are focused on growing our customer base, creating a stronger footprint in the United States and Europe and entering new markets.

"We are striving to develop the best sales enablement platform to meet the demands of the market."

We are also continuing to build a strong global brand positioning.

What are some of your greatest achievements since founding your company?

GetAccept was born in the summer of 2015 and by November of that year, the four founders are accepted to the prestigious startup accelerator Y Combinator in San Francisco. There, they developed their business idea and product-market fit.

We opened our first office and released our product in January 2016. One month later, GetAccept wins its very first enterprise customer. 

In August of 2016, we opened our first European office in Malmö, Sweden. Five months later, at the start of 2017, GetAccept's product is fully integrated to CRM platforms, which opens up new business possibilities towards CRM partners and potential customers.

Since then, GetAccept has opened offices in Norway, Denmark, and France. And, in the summer of 2019, we raised a $7 million Series A funding round led by DN Capital, with participation from BootstrapLabs, Y Combinator, and a number of Spotify's early investors. 

In 2019, GetAccept grew from 30 employees to over 100 employees.

How did HubSpot help you to achieve those goals? 

"HubSpot is the core of our tech stack and we are using as many functions and features as possible for our business."

Being a very data driven company, HubSpot helps us keep control of the full funnel, from the first web page visit to added ARR.

What is the most valuable aspect of HubSpot?

The broad array of functions and features are the most valuable to GetAccept–such as CRM, CMS, lead scoring and nurturing, social media planning and scheduling, tracking and dashboards for all aspects of the marketing and sales funnel.

What is your advice to other founders who struggle to prioritize marketing and sales?

Marketing and sales always need to exist side by side, but depending on where you are in your growth journey, either sales or marketing will take more of your focus.

In the early days we strongly believe you have to pull up your sleeves and do some hard work in the field, like selling the product, talking to customers, and understanding their needs.

Then as you deepen your understanding of your customers, you are able to address the market with a more targeted marketing approach, using your knowledge to gain more customers in a scalable way.

"Remember to always track and measure everything from the start, that will make the journey so much easier."

We are also a strong advocate for trial and error in terms of marketing activities and channels, to find traction, the right message and the right customers for your company.

What is your advice to fellow HubSpot for Startups customers?

"Take help from the onboarding team and the customer success team at HubSpot and use them to help build your HubSpot platform."

They have a lot of experience and it will help you to cut some corners.