"HubSpot is our single source of truth for sales and marketing."

What is SwipeGuide?

Established in 2016 over a mutual frustration with traditional paper instructions, Daan Assen and Willemijn Schneyder founded SwipeGuide to change the way we learn on the shop floor. Today, we’re a multinational crew of digital natives building a future-proof instruction platform that finally makes sense.

"We’re on a mission to save the world from useless instructions and deliver the most intuitive way to standardize work."

We facilitate the continuous improvement of processes through on-the-job training and knowledge sharing. SwipeGuide empowers teams to create effortless instructions, reduce waste, and maximize efficiency on shop floors around the world.

How does your company think about growth?

Just like HubSpot, the SwipeGuide team has a passion for continuous improvement. We have fun, but we also focus on learning every single day.

"We believe that real growth means having the courage to continuously re-imagine and re-work your way of working."

Always learning. Always giving this knowledge back to our users.

What are some of your greatest achievements since founding your company?

In our second year, we grew by 688%. We landed five of the biggest food and beverage manufacturing companies within one year of validating our product/market fit. And we grew our team from 4 to 30 people in 16 months.

How did HubSpot help you to achieve those goals? 

"HubSpot is our single source of truth for sales and marketing."

We have everything in one place which makes work more streamlined and efficient. The platform has helped us structure our way-of-working and manage our demand generation and sales funnels better.

What is the most valuable aspect of HubSpot?

We love the CRM and the analytics dashboards, and everything inbound.

What is your advice to other founders who struggle to prioritize marketing and sales?

Work with tools that allow you to think about marketing and sales from a holistic perspective, not as two completely separate things.