HubSpot's free Answer Engine Optimization Grader reveals how ChatGPT, Perplexity, and Gemini characterize your brand based on their training data. Get a detailed brand perception analysis across five dimensions with written interpretation of your results.
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Answer engines like ChatGPT, Perplexity, and Gemini have fundamentally changed how buyers research brands. When a prospect asks an answer engine "what's the best CRM software" or "is [Your Brand] trustworthy," they receive a synthesized response – often without clicking through to a single website. This is the zero-click funnel: answer engines act as the first and sometimes only touchpoint between your brand and a potential customer.
Measuring brand visibility in AI is now a prerequisite for any effective marketing strategy. Traditional SEO metrics like traffic and click-through rates don't reflect how answer engines represent your brand in generated responses. HubSpot's AEO Grader is a brand visibility measurement tool built specifically for this environment. The tool evaluates your brand across five scored dimensions – sentiment, presence quality, brand recognition, share of voice, and market position – and generates a free search engine optimization report.
Don't let answer engines define your brand narrative without your input. Use HubSpot's free AEO Grader to get a free one-time check of how leading answer engines represent your business today. When you're ready to track how that changes over time, HubSpot AEO monitors your brand continuously across ChatGPT, Perplexity, and Gemini.
HubSpot's AEO Grader evaluates your brand across five dimensions, each contributing to your overall score out of 100.
This free review sentiment checker's highest-weighted dimension assesses the overall tone answer engines use when characterizing your brand. Scoring covers three layers:
Positive sentiment indicators include phrases like "praised for intuitive interface" or "recognized for strong customer support." Negative sentiment may surface mentions of limitations or customer frustrations that appear in AI training data.
The presence quality metric of this free HubSpot audit service measures three components:
HubSpot's free AI visibility tool also contains a Brand Recognition metric, measuring how widely recognized your brand is across AI training data. A high recognition score means answer engines can discuss your brand with depth and specificity, not just acknowledge that it exists.
This free share of voice tool evaluates your brand's competitive presence in AI-generated responses relative to your category. Scoring includes your brand's estimated percentage of category voice plus a rank bonus. For comprehensive share of voice tracking over time, try HubSpot AEO.
Wondering how to research your competitors online for free? AEO Grader's Market Competition metric classifies how answer engines position your brand competitively. Your score reflects two components:
A low Market Competition score typically means answer engines have insufficient or inconsistent signals about where your brand stands competitively. HubSpot's free AI SEO tool surfaces this gap so you know which competitive signals to strengthen.
Get our complete playbook with 5 essential strategies to optimize your brand across answer engines and outperform competitors.
