Fireside Chat with HubSpot Co-Founder & Executive Chairman Brian Halligan
In conversation with Laura Moran, Director of Events at HubSpot, Brian Halligan shared his favorite INBOUND 2021 moments, as well as the company updates he’s most excited about. Lastly, he spoke about what a modern CRM should look like and how we’re working to make that happen with some recent product updates here at HubSpot.
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Matching & Credentialing
In 2022, we’re making credentials more advanced and more technical, as well as increasing the number of available partner-specific certifications and courses by the end of 2022. We’re also going to dedicate more investments in credentialing to non-English content. Plus, we’re adding more accreditations to the curriculum for platinum, diamond, and elite partners.
Our final major servicing investment is in our matching programs. This will include additional cohorts of Partner Scaled Onboarding and a new CMS Matching Bot, which we are currently piloting. Most importantly, we will be automating more of the matching process while making it both more equitable and scalable.
To overcome the obstacles of an antiquated domain registration system, we rolled out a new deal registration system that involves two steps:
- The launch of the new shared selling tools, which went live in September 2021.
- Moving away from domain registration and capacity, which involves a reduction of capacity for all tiers.
The table to the left outlines the new limits by tier, and these new capacities will go into effect February 1, 2022. Partners who are over the new capacity limits on February 1 won't be able to register new domains or extend the registration on existing ones until they get under capacity. Partners will need to be at the new capacity limit by April 1, 2022.
Upsell Credit
One of the biggest investments we’re making in 2022 is in our infrastructure, which means investing in people and technology. Our investment in our systems means a huge investment in our partners and providers, including how we think about their credit and commissions.
In the past, partners and providers couldn’t receive credit for upselling Starter customers that they didn’t originally sell Starter to. We know this is a major pain point, which is why we’re making changes. Starting November 1, 2021, partners and providers can earn tier credit and commissions for upselling Starter customers that were originally sold by HubSpot or who purchased touchlessly and were not already registered to another partner or provider. Note, this will only apply to deals closed after November 1st, and not before.
Solutions Partner Essentials: Managing & Retaining Clients Workshop
The Agency Account Management Essentials training you know and love is back, but now with a new name: the new Solutions Partner Essentials workshop. Event attendees got a sneak preview of this new offering, which teaches partners and providers how to use HubSpot to manage, retain, and grow their client base in a scalable and repeatable manner.
Sandler Sales Training for Partners and Providers
Sandler Training is the worldwide leader in sales training. In this session, Sandler coaches delivered a personalized training just for HubSpot partners and providers. And that was just a taste.
Sandler and HubSpot have teamed up to offer special pricing for the full 8-week Sandler Sales Training Program just for you. Sandler expert trainers will teach you how to identify the right deals, get ahead of objections, and clarify and address what the prospect really wants to know.
Learn more about the Sandler training here and sign up for the training here.
Click here to watch the recording.
And we have even more ways for you to get involved.
We re-opened applications for some exciting networking programs like the Partner User Groups (PUGs), and there are many more opportunities for partners and providers to get involved including events, networking, trainings, and more.