Applications are closed till H1 2025
For validating partners expertise and skills to deliver sales and services in the HubSpot ecosystem.
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Applications are open 🎉
Applications open H1 2025
You earn credentials from HubSpot, such as a certification or accreditation, that validates a certain area and level of expertise.
Individuals earn certifications, while organizations can earn both certifications and accreditations.
When we know what expert knowledge and skills you or your organization has, we can better connect you with the right customers through the Solutions Partner Directory.
Organizations must show that they have the expertise, capacity, and practical experience needed to serve customers with complex technical and business needs.
Accreditations are more rigorous than certifications — they have a set of prerequisites and require case studies and project documentation.
HubSpot certifications are for individuals and tell the market what type of knowledge a person has.
Individuals must take training and pass an assessment to demonstrate that they have learned the relevant material to a high degree of proficiency.
We have generally available certifications, as well as ones available for partners and providers only.
Each HubSpot Accreditation requires a specific number of HubSpot Academy Certifications to be completed prior to submitting an application. Provided here is the list of required prerequisite certifications. These certifications validate the baseline knowledge and foundational skills you need to have in order to be considered qualified candidates for the accreditation process. To meet the requirements of applying review the following standards:
HubSpot Accreditations have two applications windows each year.
The first application window opens in the first half of the year with applications closing a month later. Partners who are accepted are then accredited around mid-year.
The second application window opens in the second half of the year. Partners who are accepted are then accredited about 15 weeks later.
Below, you'll find more details about the accreditations and the status of each of them.
Accreditations are now closed
Credential for partners with the skills and strategic experience required to migrate legacy CRM platforms to the HubSpot Smart CRM
Credential for partners with experience delivering large-scale, complex implementations on the HubSpot Smart CRM to upmarket customers
Credential for partners with experience implementing HubSpot Service Hub platform for large, global, enterprise-level customers with complex requirements
Credential for partners who successfully onboarding new customers on HubSpot Pro or Enterprise Hubs using Objective-Based-Onboarding methodologies
Credential for partners who custom-build integration solutions for customers using the HubSpot developer tools
Credential for partners for delivering customized training to large teams.
Credential for partners for delivering solutions for customers of all sizes who have complex, technical use case.
Credential for partners creating, managing, and strategically publishing content and driving personalized experiences.
These virtual events are dedicated to providing an in-depth review of each accreditation.
Leading HubSpot Subject-Matter experts (SMEs) will provide the following information:
You should join HubSpot Accreditation Expert Sessions if you are interested in learning from SMEs regarding the specifics of each accreditations and gain deeper application knowledge regarding the accreditation process.
Session dates coming January 2025.
The deadline provided for each accreditation refers to the first round of the application process. We won’t accept any new applications after the window closes but will continue to process applications that were submitted on-time. All partners who apply by the deadline will receive a final decision within approximately 90 days.
A group of 1-5 people at the partner organization must meet the certification prerequisites. You can divide the prerequisites among this group to meet the requirements, but you cannot include more than five individuals. Here are some examples of how you can split the prereqs among your team:
No. While accreditations and other credentials (tier, certifications) each have their own inherent benefits, like differentiation in the marketplace, becoming accredited doesn’t mean you’ll automatically be included in matching programs. Instead, partners are invited to participate in matching programs on a case-by-case basis.
Partners from any region can apply to become accredited if they meet the requirements. CRM and Onboarding Accreditations accept applications in English, Spanish, and French.
All other accreditations require applications and any supporting documents to be submitted in English. Further localization is on our roadmap and more information will be provided when available.
The majority of the prerequisite certifications are available in the Academy App in Spanish, French, and German.
Partners who applied but didn’t receive an accreditation may reapply during any application window when the accreditation is offered if they still meet the eligibility requirements.
You must be at the Platinum, Diamond, or Elite tiers to apply for and receive an accreditation. If you downtier below Platinum after receiving the accreditation, your accreditation(s) will be revoked.
The learning path site estimates that it takes approximately 35 hours to complete the prerequisites if you haven’t yet completed any of the certifications prior to applying. If you’ve already completed a certification, you can subtract the total number of hours it took to complete from the estimated 35. Check out the website linked above to learn how many hours each certification is estimated to take.
Please note: Because we ask for artifacts that you should have already produced for customer engagements, we hope that it will take you less time to assemble.
For example, you may only need to tweak an existing project plan or integration doc to include the required data points (size of company, etc.).
The HubSpot Solutions Directory lists all of our solutions partners and providers. It allows customers to search and filter by things, like accreditation, service, country, language, or budget.
No. At this time, solutions providers aren’t eligible to apply or participate in accreditations.
Please note: the HubSpot Solutions Partner Program has two levels: solutions provider and solutions partner.
If a partner fully acquires another partner and becomes a single brand entity, all accreditations will be granted to the acquiring company.
If a partner is only a fiscal partner (acquired but separate entities maintained), then individual partner entities retain their accreditations but none are shared.
Starting in 2024, HubSpot accredited partners will be required to follow standards in order to maintain and renew their accreditation status after its initial grant date.
These standards include staying at or above the platinum tier, keeping the prerequisite certifications associated with your accreditation active and in good standing, and continuing to deliver high-quality services to clients as profiled by your accreditation.
Failure to meet these standards may result in a failure to renew and having your accreditation revoked.
Have additional questions? Be sure to check in with your Partner Development Manager (PDM), or send an email to accreditations@hubspot.com.