Solutions Partner Credentials

For validating partners with advanced expertise and sophisticated skills.

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About Credentials

A credential is something that you earn from HubSpot, such as a certification or accreditation, that validates a certain area and level of expertise. 

Individuals earn certifications, while organizations can earn both certifications and accreditations. Any qualified individual can earn a certification, and today an organization must be a HubSpot solutions partner in good standing in order to apply for accreditation. 

When we know what expert knowledge and skills you or your organization has, we can better connect you with the right customers through our matching programs, like the Solutions Partner Directory and new programs we’re piloting like Partner Scaled Onboarding.

What is a Certification?

HubSpot certifications are for individuals and tell the market what type of knowledge a person has. 

Individuals must take training and pass an assessment to demonstrate that they have learned the relevant material to a high degree of proficiency.

We have generally available certifications, as well as ones available for partners and providers only.

Find all certifications in HubSpot Academy.

What is an Accreditation?

HubSpot accreditations are for solutions partner organizations that support the success of HubSpot customers at the highest levels of quality, service, and strategic insight. 

Organizations must demonstrate that they have the expertise, capacity, and practical experience needed to serve customers with complex technical and business needs.

Accreditations are more rigorous than certifications — they have a set of prerequisites and often require practical application, like a role play exercise.

Available Accreditations

Today, we offer two accreditations and about 100 partners piloting them — on an invite-only basis.

As announced at Partner Kickoff 2022, we’ll be expanding availability of the HubSpot CRM Implementation and HubSpot Onboarding accreditations to all diamond and elite partners in mid-2022 and to all platinum partners by the end of 2022. We’re still in the evaluation phase of the Customer Training and CMS accreditations.

Below, you'll find more details about all six accreditations and the status of each, which we’ll update as we begin rolling them out to more partners.

Accreditation Description Status

HubSpot Onboarding Accreditation

Accredited partners have proven experience successfully onboarding new customers on our HubSpot Pro and Enterprise Suite products

Closes March 10, 2023 5:00 PM EST

HubSpot CRM Implementation Accreditation

Accredited partners have proven experience successfully delivering large scale, complex implementations of the HubSpot CRM platform

Closes March 10, 2023 5:00 PM EST

HubSpot Custom Integration Accreditation

Accredited partners have proven experience successfully extending the HubSpot CRM platform through integrations and custom development

Closes March 15, 2023 5:00 PM EST

HubSpot Platform Enablement Accreditation

Accredited partners have proven experience driving high user adoption rates through customized training and change management engagements

Currently Closed
Next Application Window TBA

HubSpot Customer Training Accreditation

Partners are accredited to deliver HubSpot customer training.

Permanently closed as of August 2022. Partners with classroom training experience should apply for the Platform Enablement accreditation.

Which Accreditation is right for you?

With four unique accreditations it can sometimes be difficult to understand which one is the best fit for your organization. Since Accreditations are about validating a partner's experience with a specific type of customer or type of engagement, we recommend using the following guidelines to determine where it makes sense for you to focus your efforts.
Skills/Differentiators CRM Implementation Onboarding Platform Enablement Custom Integration

Customer Lifecycle Stage

(pre-sale/sale, handoff, discovery, implementation, onboarding, go-live/support)

(pre-sale through go-live)
Ideal Customer Size
300+ customer users, 30+ Sales users from two different departments
Teams 20+ users

Communication (stakeholder management, relationships, rapport-building)

Moderate Importance
Moderate Importance
High Importance
Less Importance
Strategy & Planning (long-term success planning, preparing for scale)
High Importance
Less Importance
Moderate Importance
Less Importance
Process & Change Management (defining & streamlining processes, automating workstreams)
High Importance
Moderate Importance
Moderate Importance
Moderate Importance
Training & Adoption (tailored enablement, front-end user adoption)
Moderate Importance
High Importance
High Importance
Less Importance
Data & Architecture (migration, integration options, product expertise)
High Importance
Moderate Importance
Less Importance
High Importance
Custom Development (custom integrations, APIs, web app development)
Less Importance
Less Importance
Less Importance
High Importance


Make sure your organization has all of the certifications needed to apply.

The list of accreditation prerequisite certifications represents the standard list of certifications a solutions partner must achieve if they wish to apply for an accreditation. These certifications validate the baseline knowledge and foundational skills solutions partners need to own in order to be qualified candidates for the accreditation process.

  • Before applying, partners should verify that they have at least 3 certified users for each of the prerequisite certifications, selected from a team of no more than 5 people. 
  • For accreditation specific prerequisites, we require 2x certifications awarded across a team of up to 5 people.
  • Be an approved HubSpot Solutions Partner in good standing with HubSpot
  • In some cases, meet a specific tier requirement (ex: platinum or above)

Credentials FAQ

To apply for accreditation, your team must first be at the Platinum, Diamond, or Elite tiers. They must also review the coursework and casework requirements before submitting their application. Check out the links below to learn more: 

The deadline provided for each accreditation refers to the first round of the application process. We won’t accept any new applications after the window closes but will continue to process applications that were submitted on-time. All partners who apply by the deadline will receive a final decision within approximately 60 days.

Each Accreditation requirements are determined based on an in-depth capacity and capability modeling to ensure the highest standards of service delivery. 

For instance, when working with upmarket or enterprise-level customers, we would expect to see a team managing their implementation or onboarding processes just to handle the scope and complexity appropriately.

The certification prerequisites must be met by a group of 1-5 people at the partner organization. You can divide the prerequisites among this group to meet the total requirements, but please be sure to not include more than 5 individuals. Here are some examples of how you can split the prereqs among your team:

  • Persons 1, 2, and 3 complete the Marketing Hub Implementation certification
  • Persons 3, 4,and 5 complete the Sales Hub Implementation certification
  • Persons 2, 3, and 5 complete the Marketing Hub Software certification

No. While accreditations and other credentials (tier, certifications) each have their own inherent benefits, like differentiation in the marketplace, becoming accredited doesn’t mean you’ll automatically be included in matching programs. Instead, partners are invited to participate in matching programs on a case-by-case basis.

Accreditations are available in English to partners regardless of region; localization is on our roadmap for 2023 and more information will be available soon. 

Please note: Applications and any supporting documents must be submitted in English to be considered.

Partners who applied but didn’t receive an accreditation during the 2022 application window may reapply during any 2023 window.

You must be at the Platinum, Diamond, or Elite tiers to apply for and receive an accreditation. Our team will reach out with next steps if you downtier from Platinum after receiving the accreditation.

The learning path site estimates that it takes approximately 35 hours to complete the prerequisites if you haven’t yet completed any of the certifications prior to applying. 

If you’ve already completed a certification, you can subtract the total number of hours it took to complete from the estimated 35. Check out the website linked above to learn how many hours each certification is estimated to take.

Please note: Because we ask for artifacts that you should’ve already produced for customer engagements, it's our hope that it will take you less time to assemble. For example, you may only need to tweak an existing project plan or integration doc to include the required data points (size of company, etc.).

The HubSpot Solutions Directory lists all of our solutions partners and providers. It allows customers to search and filter by things, like accreditation, service, country, language, or budget.

No. At this time, solutions providers aren’t eligible to apply or participate in accreditations.

Please note: The HubSpot Solutions Partner Program has two levels: solutions provider and solutions partner. Be sure to use these links to learn more about each.