The Latest HubSpot Product Updates to Help You
Grow Better

Marketing Tasks

When it comes to campaigns, collaboration is paramount. Marketers need to be able to set clearly defined tasks for them and their team to launch the campaign without a hitch. 

That’s why we’ve created tasks, a better way for marketers to get work done in HubSpot. Tasks give marketers more clarity on the work that they need to do, more context to help them execute that work, and more collaboration with teammates.

You can create tasks and assign them to the people on your team who are best equipped to get the work done. You can set a due date, add some notes, but most importantly, you can connect tasks back to the campaign they’re related to. This means teams can jump right into that campaign at the next team meeting, view all the outstanding work, and prioritize next steps.

Conversation Intelligence

Customer conversations hold valuable insights for your sales teams, but as call volumes increase, manually sourcing insights can feel impossible. 

Build a competitive advantage with AI-powered analysis that automatically takes notes and provides deeper insights into your customer conversations. Capture hours of voice data in your CRM to unlock coaching opportunities, quantify competitive trends, surface top objections, and identify changes in market dynamics. Then make data-driven decisions to impact deal outcomes and ensure consistency in your sales strategy.

Custom Report Builder

In order to understand the performance of your entire business, your reports need to represent the full Flywheel. The new custom report builder brings all your HubSpot data into one place, enabling you to easily answer key business questions like:

• Which marketing emails were opened by target accounts?
• How many of my shipments [custom objects] were associated with a closed deal over $10,000?
• How many form submissions do we receive weekly?
• Did any of the prospects in my pipeline view a video?

Blog Importer

For marketers looking to migrate their blog to HubSpot, there are now four different options to seamlessly import your existing blog into CMS Hub. Whether you import through WordPress connect, upload an XML or CSV file, or use HubSpot’s AI-powered smart copy feature, the new blog importer will make your transition to CMS Hub effortless, avoiding the set-up headaches so you can keep delivering your content.

CRM Module Field

To make it even easier for both marketers and developers to use CRM data on their website, we've launched a new CRM Object CMS module field. In the past, you would often have to duplicate data in your CRM for use on your website, meaning your website could easily fall out of sync with your system of record.

Now, developers can easily build CRM-powered modules that marketers can quickly drag and drop onto their pages (or emails) to display information stored within their CRM.