It’s Time to Put
the “C” Back in CRM

What's New

On October 12, 2021, HubSpot’s product leaders took to INBOUND’s virtual stage to share the latest features and updates to the HubSpot CRM platform. Catch the highlights and review the recap below.

HubSpot’s newest updates are built with your customers in mind. With customer portals, now in beta, customers can easily view and manage support tickets, explore the knowledge base, and gain more ownership over their service experience. We’ve also introduced custom feedback surveys, so you can ensure customers feel valued and heard every step of the way.

And what about that magic moment when a prospect turns into a customer? That’s right, we’re talking about payments. With the launch of HubSpot’s payments feature, you can deliver a delightful and connected buying experience from your CRM. This feature is built natively within HubSpot — so it's easy to embed payment links into emails, quotes, websites, or live chats for faster delivery and more streamlined collection. HubSpot’s payments feature is currently in beta and available in the U.S. only. 

HubSpot is dedicated to keeping your data clean and connected so you can avoid headaches, and keep customer experience friction-free. In 2021, we launched 50+ new HubSpot-built data sync integrations with some of the most requested tools: NetSuite, AirCall, Xero, and more. We introduced custom behavioral events, now in beta, to help you track and report on any site or app activity right within HubSpot. And with our vastly improved custom report builder, you can build bespoke reports with all your CRM data, including contacts, companies, and deals — plus custom objects, behavioral events, campaigns, and more — all in one place. Working with multiple systems and data sources? HubSpot’s marketplace features countless integrations to help you keep your data clean and connected.

Operations Hub Enterprise, available for purchase on November 1, 2021, is bringing the unified system of record to the next level with a new business intelligence feature called datasets. With datasets, ops leaders can curate collections of data — pre-selected fields, calculated values, and more — for downstream users to build reports on. Datasets put ops leaders in control and give businesses quicker, more consistent reporting. Operations Hub Enterprise also brings a fast and easy way to integrate HubSpot data into Snowflake, an industry-leading data warehouse. Push the limits of reporting in HubSpot and connect your data, channels, and teams like never before.

Ready to wow your customers? Start with a CRM platform that’s built differently — one that’s flexible enough to fit your needs and align to the unique way that you do business. HubSpot’s latest improvements give account administrators control to customize and craft their instance of HubSpot without creating a mess of complexity. Use business units to easily manage multiple brands across a single HubSpot portal, association improvements to align your CRM with the way your business actually runs, and a new set of admin features to make managing users seamless. 

And because we believe it’s important to test these new features before pushing them live, HubSpot is launching sandboxes for Enterprise customers. A must-have for scaling companies, sandboxes are production-like portals where you can try new things without impacting your current setup. Want to test a new integration without affecting your team? Done. Interested to see how a change to your deal pipelines impacts your sales team’s workflow before you take it live? Now you can do that, too. Because your sandbox is a mirror of your HubSpot portal, you can explore new features and test new ideas that will impress your customers and set your team up for success.