Selling the CMS Hub may come across as obvious during a time when many businesses are relying solely on their digital presence. But with economic uncertainty, most companies don’t have big budgets. That’s why Neighbourhood, a diamond solutions partner, leans on CMS Hub as an ideal “foot in the door” for clients to explore the expanse of the HubSpot ecosystem on their own and then come back for more.
While times are quite difficult for many businesses around the globe in the face of a public health crisis, HubSpot partners are poised to help businesses transition successfully online and adapt inbound methodologies.
Selling the CMS Hub may come across as obvious, during a time when many businesses are relying solely on their digital presence to sell their products and services. But with economic uncertainty, partners are seeing success in focusing less on getting more clients or selling big retainers. Most companies don’t have those budgets right now.
Instead, those like Neighbourhood, a diamond solutions partner, are opting for the approach of “let us give you the tools to do it yourself, and then come back when the time is right.” Trav White, Managing Partner at Neighbourhood explains that using this tactic has helped their business get through these slower times. They’ve especially leaned on CMS Hub as an ideal entrance point for clients to explore the expanse of the HubSpot ecosystem on their own.
These are some tactics they’ve been using to sell CMS Hub successfully:
- Save your clients valuable time
CMS Hub puts the power back into the hands of marketers, who can create and manage beautiful, optimized website pages without needing to rely on developers. Show the value in moving from WordPress or a custom built solution to CMS Hub, where they can manage their site on their own. That means less time and money spent creating content, building, and developing.
- Lean into HubSpot integrations
When clients are migrated over to CMS Hub, you’ll be able to simultaneously cut out the pre-existing clutter on their website and increase site speed. HubSpot integrations allow you to integrate their favorite platforms and programs into the CMS instantly with one-click native integrations.
- Empower them to do it themselves
Migrating a client’s site onto CMS Hub can naturally lead to conversations on SEO recommendations. Earn your client’s trust by empowering them to self-learn with resources in the product or those that you’ve created. At Neighbourhood, they guide these conversations with the mindset of “let us give you the tools so you can do it yourself, and then when the time is right, let us know how we can help more.” When your client does the research on their own, they’ll understand the HubSpot ecosystem more and this can open the door to more complex retainers later on.
Watch the full video from Trav White, Neighbourhood
To learn more about CMS Hub and how you can effectively deliver it’s value, we’ve compiled a list of HubSpot partner training and resources to get you started:
- Take the Partner Exclusive Training on CMS Hub to learn how to position the value, understand the features and sell the product, straight from the expert, Luke Summerfield.
- Check out the partner resource page on How to Sell CMS Hub, which includes all relevant resources, training, and collateral you’ll need.
- Register for the free Project Lion “Selling the CMS Hub Workshop & Challenge” led by sales acceleration master, Dan Tyre, where you’ll learn the selling motion for CMS Hub to help you land deals. Registration closes on June 14.
Have CMS Hub content you’d like to share? We’re giving away solutions partner branded Patagonia fleeces to the first 200 partners to submit content.