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HubSpot Affiliate Program

How to Get Your Application Approved

How can you optimize your application to become a HubSpot Affiliate? Here are 5 questions you should ask yourself.


The more relevant information you provide, the better!

That gives us the context we need to make an informed decision, and ultimately increases your chances of being accepted into the program.

1. Is this the right program for me?

Affiliate Program

Solutions Partner Program

  • For content creators
  • Affiliates communicate to their general audience through blog posts, courses, or a podcast
  • Not set up to support direct client referrals

Sound like a good fit? Keep reading ⬇️

  • For consultants, agencies, or other service providers
  • Partners work 1:1 with clients to help them discover and implement new systems
  • Designed for direct client referrals

Learn more here.


2. Is my audience in line with HubSpot's?

If your content targets business professionals looking to grow their business, then a partnership with HubSpot is a great opportunity.

  • Startups
  • Entrepreneurs
  • Scaling businesses
  • Business owners
  • Marketers
  • Salespeople
  • Customer service teams
  • Operations managers


3. Do I have a website?

A live website is required as part of the application process in addition to any social media platforms.

One exception is we may accept your application if your main site is a YouTube channel or TikTok account, but these must have sufficient relevant business content (see the example below). With that being said, if you only include your Instagram, Twitter, or Pinterest link, your application is unlikely to be accepted per our program requirements.

yt videos-1Source


4. Does my website have any quality errors?

If you recently developed a new website or if it’s been a while since you’ve audited your website, we recommend double-checking the following:

Is my website active?

If your website is under construction, we can’t review your content. Therefore, we suggest making any major updates to your website before applying to the program to ensure that we can view your content.

How to Build a Website Under-Construction Page [with Examples and Templates]-7Source

Is there any placeholder text?

Sometimes placeholder text is accidently left behind after creating a new website or using a page template. Be sure to remove any extra placeholder text and elements, as these can be negatively perceived by site visitors.

placeholder text example

Does my website have a user-friendly design and interface?
Here’s some quick suggestions:
  • Embrace white space
  • Keep your site pages consistent
  • Use quality and relevant images
  • Optimize your page speed
  • Segment key information with bullet points

ecommerce platforms home page


Do my links work?

Avoid leaving your site visitors at a dead end by:

  1. Updating your links regularly
  2. Optimizing your 404 page with:
    • A search box
    • Helpful and relevant links
    • Your band personality



5. Can the affiliate team understand how I will promote HubSpot just by looking at my website?

If you’re unsure, you can:

  • Add multiple links in the “Promotional Information” section of the application
  • Send us an email at affiliates@hubspot.com to share more details about your business and promotion plans

multiple link submission


We’d love to partner with you.

Ready to become a HubSpot Affiliate? If your application checks all the boxes, send it our way. You can expect to hear from us within 2-3 business days.

We’re excited to work with you!