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Buyer Intent

Know which companies in your target market are ready to buy and convert anonymous visitors into customers with enriched business data.

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  • Identify the companies most likely to become customers based on website visits and research activity

  • Automate alerts and route leads that are ready to buy to your sales team

  • Close more deals with personalized outreach that resonates with your target market

Close the right leads at the right time.

Every day, buying signals go unnoticed. Anonymous companies browse your website, research relevant topics, announce leadership changes, or move contacts to new roles. Your team is left guessing who to contact and when.

HubSpot's buyer intent feature captures four signal types — visitor intent, research intent, company news, and contact-level signals — and surfaces them in HubSpot's Smart CRM. You know who's ready to buy, why now is the right time, and what to say. And when you start tracking a company, HubSpot automatically surfaces 30 days of signal history, so your team has context from day one.

  1. Know which companies to focus on and why.

    Spend less time sorting through leads and more time closing the ones that matter. Know which companies are visiting your site, researching your products, or triggering signals like a new executive hire, a funding round, or a product launch. Then score your leads based on their activity and buying signals, so your team always knows who deserves attention first.

  2. Stop guessing which leads are worth your time.

    Not all leads are equal, and not all signals are created equal either. HubSpot's buyer intent feature connects marketing and sales teams with the full picture: detailed company information, topics leads are researching, company news, and changes in key contacts. That means you can qualify faster, follow up smarter, and focus your team on the leads most likely to convert. Email bounce detection also automatically flags bad contacts before they hurt your outreach, so your team stays focused on leads worth pursuing.

  3. Create personalized outreach and marketing campaigns.

    Improve email engagement rates and ad performance with timely, tailored communication. Use buying signals, including website visits, company news, and research activity, to automatically group prospects and personalize outreach at the moment they're most ready to engage. Exclude low-intent visitors, so your team focuses only on the accounts that matter.

Have questions? Give us a call and we'll walk you through it.

+1 888 482 7768

After comparing our current website tracking tool (a leader in the space) with HubSpot's new buyer intent feature over 14 days, the results were clear: HubSpot showed three times as many companies that had visited our website than our current tool. I can confidently say that HubSpot's buyer intent feature is among the best visitor tracking solutions available.

Katie McCauley

Senior Manager, Marketing

SnapFulfil

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Frequently Asked Questions