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Lead Capture Software

Capture, qualify, and route leads the moment they convert — with smart forms, progressive profiling, and CRM-native sync built in.

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  • Capture more leads with smart features like form shortening and progressive profiling

  • Close more deals with conditional logic that routes leads in real-time

  • Sync every submission to your CRM without lags or manual data entry

Capture and nurture leads simply and effectively.

Lead capture is only as good as what happens after the form is submitted. HubSpot lead capture software connects form data directly to your CRM — so leads are scored, segmented, and routed to the right rep the moment they convert. For teams running capture across multiple websites, brands, or regions, built-in governance tools keep every form and landing page on-brand and approved before it goes live.

  1. Unify your lead capture data.

    Stop stitching together data from forms, ads, chatbots, and landing pages across every tool your team touches. HubSpot’s lead capture software automatically funnels all of your data into your CRM where all customer-facing teams can access it, and your marketing team can use it to power their campaigns.

  2. Score and prioritize leads.

    Never spend your time working a bad-fit lead again. Automatically score and route leads the moment they convert — so your sales team works the highest-value opportunities first.

  3. Follow up with leads with compelling emails.

    Once you have the leads captured, use HubSpot’s email builder to create beautiful, targeted marketing content to nurture them. The drag-and-drop editor makes it easy to customize the look and feel of your emails, so they always look on-brand and professionally done.

Have questions? Give us a call and we'll walk you through it.

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Frequently Asked Questions

Find quick answers to common questions about HubSpot’s lead capture software.

Lead capture software includes a collection of digital marketing tools that automatically collect customer information through various touchpoints such as forms and landing pages.

The software works by presenting visitors with interactive elements like web forms, landing pages, pop-ups, and chatbots that exchange valuable content, offers, or information for contact details. Once collected, this visitor data is immediately processed, stored, and organized in your CRM, creating a seamless pipeline that transforms anonymous website traffic into named sales prospects with trackable contact information and behavioral data.

Marketing Hub editions like Pro and Enterprise include advanced tools for teams managing lead capture across multiple sites, brands, or regions:
  • Progressive profiling — ask new questions on repeat visits instead of the same form every time, building richer contact records without friction
  • AI-powered form shortening — Breeze AI recommends which fields to remove based on what you already know about a visitor
  • Conditional logic & lead routing — qualify and route leads to the right rep in real time the moment a form is submitted
  • Multisites — manage a core domain plus up to 9 additional root domains from one place
  • Mandatory review workflows — require approval before any form or landing page goes live

HubSpot's lead capture software is part of Marketing Hub, and you can get started with it for free. Advanced features — including progressive profiling, AI-powered form shortening, conditional routing, and multisites — are available in Professional and Enterprise editions.

Marketing Hub offers user-friendly reporting that requires no setup. This built-in reporting includes pre-made dashboards on form performance, lead sources, email engagement, and website traffic with visual charts and interactive tables.  

As your needs grow, you can build custom reports, create personalized dashboards, and track campaign ROI using any data in your CRM. For enterprise users, HubSpot provides comprehensive multi-touch revenue attribution reporting that tracks the complete customer journey and shows exactly how each marketing touchpoint contributes to revenue.

HubSpot's App Marketplace features over 1,000 pre-built integrations with popular business software including Salesforce, Zapier, Shopify, WordPress, Mailchimp, Slack, Microsoft Teams, Google Workspace, social media platforms, e-commerce solutions, webinar platforms, and accounting software. These integrations enable bidirectional data synchronization, automated workflow triggers across platforms, and unified reporting dashboards. For custom integrations, HubSpot provides REST APIs, webhooks, and developer tools that allow technical teams to build custom connections with proprietary software systems or specialized industry tools