Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way.
Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.
A successful inbound strategy requires seamless handoff and alignment between marketing and sales.
When you help clients align their sales and marketing teams, you’re able to prove ROI for the services you offer, help clients grow their revenue faster, and enable future investment in marketing programs.
Plus, the HubSpot Growth Suite makes it easy to work sales services into your agency’s existing strategy.
To learn more about sales services and how to build them into your business, take the Grow Accounts Better with Sales Services course in the Academy.
A successful inbound strategy relies on the momentum of happy customers to drive referrals and repeat sales.
The amount of momentum you have depends on two things: force (points of leverage) and friction (things that are holding you back).
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As a HubSpot Certified Partner, you are uniquely positioned to help teams reduce friction in their sales process -- and we’ve developed a framework to help you do just that.
Learn more about 
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CRM Implementation
- Define deal stages and custom fields
- Initial CRM data migration
- Lead routing and ongoing audits
- CRM data - ongoing cleanup
- Build custom views for reps
- Build custom reports for managers
- Build custom objects/fields
Sales & Marketing Alignment
- Buyer profile creation
- Buyer persona creation
- Define MQL/SQLs
- Define lead stages
- Define SLAs and reporting
- Develop a content plan
- Establish feedback mechanism
Sales Enablement
- Set up conversations tool
- Set up calling tool
- Set up workflows and automation
- Email template creation and optimization
- Sequence creation and optimization
- Sales document library build out
- Case study creation
- Prospecting automation with 'meetings' link
- Prospecting support
Sales Coaching
- Sales rep coaching
- Sales rep sales training
- Sales leadership training
- Create sales playbooks
- General sales management activities
- Sourcing and interviewing candidates
- New hire onboarding
- Exit interviews
For help with pricing and packaging these services, HubSpot offers a few useful options:
- Read our
- Take our new
- Use our new
- Examples of services pages: Revenue River, SmartBug
- Reach out to your CAM after you've gone through the pricing and packaging tool workbook
Positioning
Sales Hub is the all-in-one sales solution that helps small to medium sales teams grow their revenue by creating a human-friendly experience for sales reps and the people they’re selling to. HubSpot Sales Hub isn’t just a CRM. It’s not just a suite of sales acceleration tools. It’s a platform that enables teams to build a modern sales stack that uses our tools alongside our integration partners. To learn more, 
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Benefits:
Automate outreach without being impersonal. Queue up a sequence of personalized follow-up emails and reminders that get delivered automatically at the right time.
Create and share email templates. Turn repetitive emails into templates, measure performance and share the best ones across the team.
Follow up flawlessly. Get notified the instant prospects open an email, click a link or open an attachment for timely, relevant follow up.
Land more meetings. Connect with prospects through live chat on your website, and stop back and forth emails and missed calls by sending a link that lets them pick the best time.
Track your entire pipeline. Sync with HubSpot CRM to track deals won, lost and in progress, and to see which reps are your best performers (and why).
Customer Fit:
Sales Hub is a great fit for companies with 10-2,000 employees that want to grow better in the new age of personal selling. The ideal customer is not heavily invested in a CRM. For more info 
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Sales Enablement Resources
- [Sales Tool] Comparison Card
- [Academy] Selling sales services
- [Pitch Deck] Sales Hub Enterprise
- [Sales Tool] Why Go HubSpot?
