You may have heard the term "inbound" before -- but what is it, exactly? Inbound is a more helpful and human approach to growing your business. It’s a method of attracting, engaging, and delighting people that provides value, and builds trust. The HubSpot Growth Platform is built to complement that inbound approach to doing business.
Let's look at how your marketing, sales, and service teams can leverage HubSpot to achieve their goals.
Ideally your customer-facing teams works at peak efficiency to support the buyer's journey in a seamless way. In reality there are bottlenecks that lead to friction. Where do you see opportunities to improve?
Generate qualified leads.
Generate content, capture leads, and nurture them until they're qualified and sales-ready.
Turn leads into customers.
Engage potential buyers, demonstrate the value of your offering, and close deals.
Convert customers into promoters
Resolve customer issues to ensure success that generates positive word of mouth.
The buyer's journey is a cycle. That’s why we’ve taken the traditional funnel — where someone moves from marketing, to sales, to customer service, all in separate silos — and thought about it in a new way. That new way is called the flywheel. In the flywheel, each stage of the buyer’s journey is interconnected. And they feed each other, so you get leverage at every stage.
All-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love.
Customer service tools to help you connect with customers, exceed their expectations, and turn them into promoters that grow your business.
Life became a lot easier to have our team working off a single platform. We started off small and with increasing confidence we turned on more effective tools and improved on our ROI.
I like how versatile the software is, as we can handle all the social posting, email marketing, managing contacts, workflows, forms, landing pages all in one place. We really don't need to rely on other vendors or platforms to run our Digital Marketing Machine! Service and support is top-notch!
As a platform, it's one of the best I've ever tried. It's really complete and they seem to keep adding new features every now and then. In addition, they have a great partner and certification program. It is a good solution for any marketing agency. HubSpot allows a very high ROI, as it helps you to focus on what really matters, allowing you to automate all other processes and create a fully professional sales funnel.