You may have heard the term "inbound marketing" before. More and more marketers around the world are ditching their old marketing playbook in favor of the inbound way. But what exactly is it, and how does a business "do" inbound? Let's dig a bit deeper into how HubSpot can help you apply the benefits of the inbound methodology to some common marketing challenges, and explore whether inbound is right for you.
Buyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness.
Wouldn’t it be great if instead of hunting down your buyers, you could swoop in and answer their questions while they’re making purchasing decisions? Inbound marketing turns your website into a magnet and pulls people towards your company by aligning your content with their interests.
Built to complement the inbound methodology, HubSpot's all-in-one marketing software is easy-to-use and helps businesses grow. So, is inbound right for you? Let's explore the marketing funnel to see how an inbound marketing strategy and HubSpot's software work together to solve business challenges.
HubSpot is an all-in-one inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.