Full-Width CTA

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The Full-Width CTA provides the user with an opportunity to take action, with two large button links and an optional description.

Background options:
  • White
  • Light
  • Dark
This is the main description text for your call-to-action (this is optional)
Feature Checklist
  • CTA(s) included
  • Smart
  • Multiple variations
  • Image capabilities
  • Video capabilities
  • Modal friendly
  • Uses HubDB
  • Requires additional help
Use Cases

CTAs get users to take action: whether it's moving to another page, requesting more info on a topic or product, or signing up to receive more great content.

We recommend that this module be used to "sandwich" the main body of your page. This provides two distinct opportunities on your page — once at the beginning, and another at the end — for a visitor to engage with your content. You can also add optional description text for these buttons to provide more context.

Guidelines
  • Character count
    • Limit button text to 2 or 3 words (10-15 characters)
    • Limit description text to around 150 characters
  • Variations
    • Both CTAs have the option to be smart, or to use a Product CTA instead
    • Smart logic can be based on list membership (by list ID) or lifecycle stage