Template Highlights
- Download this competitive analysis template as an Excel spreadsheet, a Word document, or a PDF.
- Complete the top row with the names of your top competitors.
- Now, complete the second column by adding information about your company. Be honest about your weaknesses!
- Complete the column for each of your competitors, finding the information online, by calling a colleague, or through your personal experience in the market.
- By comparing across the columns, you can get a better sense of how your company compares to your competition.