The diversity of perspectives, experience, and expertise of HubSpot’s global partner community uniquely positions our partners to help shape the future of the Solutions Partner Program. In 2017, we launched the HubSpot Partner Advisory Council (PAC) to give partners the opportunity to play a more active role in improving the partner program. Now in its seventh year, the PAC continues to serve as an invaluable, strategic consult for how HubSpot can continue to support its growing and ever-changing partner community.
The 2023 PAC is divided into five groups to help understand geo-specific needs and drive value in each region: North America, Latin America, EMEA, Australia and New Zealand, and Asia. Each regional PAC group will bring a fresh perspective to HubSpot’s Solutions Partner Program and provide valuable guidance to the company as the program continues to evolve.
The 2023 PAC cohort was selected through a competitive application process led by senior partner program leadership at HubSpot. Our aim was to build an inclusive PAC cohort that is representative of the diversity of our partner community. We reviewed each application, carefully taking into consideration partners’ diversity of perspectives and tier status.
Here are the new PAC members for each region:
North America |
Latin America |
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Europe, Middle East, and Africa |
Australia and New Zealand* |
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*Note: There is one Japan-based partner included in the Australia and New Zealand regional group this year. |
Asia |
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The 2023 PAC regional groups will hold virtual meetings every quarter to discuss strategic topics that will help shape the future of the partner program. The quarterly meetings will serve as an opportunity for PAC members to provide feedback on product betas, partner tools, and partner engagement. In addition to the PAC, HubSpot solutions partners are also encouraged to provide feedback through community engagement, biannual surveys, and ongoing conversations with HubSpot leadership and members of our internal partner program teams.