At HubSpot, we’re lucky to have a robust network of agency partners who help us spread the inbound message around the world. From boutique agencies to global firms, these companies have hustled hard to tell HubSpot’s story. Through the years, they’ve gathered valuable feedback and insight about the parts of the partner program that work, and those that don’t.

That’s why we’re excited to announce the launch of the HubSpot Partner Advisory Council (PAC). Through the PAC, HubSpot will be able to better collaborate with our Agency Partners to improve the partner program as a whole. There will be two PACs – one representing North America and Latin America, and one representing EMEA and Asia-Pacific.

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“Our partners have played an integral role in getting HubSpot and the inbound movement to where we are today. Their insight and experience has proven to be invaluable, and with the PAC, we’re hoping to better collaborate with our partners and tap into that well of information,” said Kate Walsh, VP of Global Partner Services at HubSpot. “We’re honored that our partners are willing to provide us this support, and can’t wait to see what we’re able to achieve together.”

The PAC will meet virtually every month to discuss updates and changes to the program. HubSpot will also rely on the PAC to provide feedback on product betas, new partner tools, and programmatic changes.

15 partners were selected from a competitive set of nominated applicants. Through their tenure as a partner and from their applications, these partners have showcased their commitment to working with HubSpot and providing candid feedback in order to drive the value of the program. Here are the inaugural members of the North America and Latin America PAC:

  • Ismail Aly (IDS Digital Agency)
  • Patrick Biddiscombe (New Breed Marketing)
  • Jason Cormier (Room 214, Inc)
  • Wendy Covey (TREW Marketing)
  • Kevin Dean (ManoByte)
  • Brian DeKoning (Raka)
  • Mike Lieberman (Square 2 Marketing)
  • Erik MacPherson (TMC Digital Media)
  • Juanita Moreno (Triario)
  • Kymberly Robinson (Stratus Interactive)
  • Paul Roetzer (PR 20/20)
  • Michael Rose (Mojo Media Labs)
  • Bob Ruffalo (IMPACT Branding and Design)
  • Mike Skeehan (Salted Stone)
  • Jacquelyn Steinmetz (Accelity Marketing)

Members of the Asia-Pacific and EMEA PAC will be selected later this summer.

To learn more about the HubSpot Partner Program, please visit

Originally published Jul 25, 2017 8:00:00 AM, updated January 18 2023


Agency Partner Program