How to Build & Sell:
CMS Hub

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How to Build & Sell:
CMS Hub

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Announcing the New CMS Hub

HubSpot has launched a refreshed CMS with both a Professional and Enterprise package. This resource page has everything you need to get started.

Value Proposition

CMS Hub takes the pain out of managing a website, so you can focus on the customer experience. It provides both marketers and developers the tools they need to work the way they want to.  It's designed for rapidly growing companies that are tired of being held back by website management. Less Pain, More Gain.

CMS Packages Available:

HubSpot CMS Hub is available in two packages: CMS Hub Professional and CMS Hub Enterprise. Below is everything you need to know about each package.

Overview:

CMS Hub Professional is for fast-growing companies who are tired of being held back by clunky content systems that require heavy maintenance and make it difficult for marketers to get their work done. 

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Why CMS Hub Professional?

Maintenance and Management Without the Migraines: you don’t have to worry about the speed, security, or reliability of your CMS. As a SaaS CMS with a globally hosted CDN, 24/7 threat monitoring, and a web application firewall baked right in, we take care of system maintenance for you so you can focus on the experience you provide your customers.

Easily Build and Optimize Remarkable Website Pages: easily create a website that drives business results. Leverage HubSpot’s default themes and modules to create a beautiful website that matches your brand, or have your developer create something custom. Either way, you can effortlessly edit your site with drag and drop page editing that puts the marketer in control. You can also easily extend your content by leveraging the apps and website assets listed in our verified marketplace. 

All-in-One Tool to Help Grow Traffic and Generate Leads: CMS Hub comes with a professional CRM, so you can personalize content to your customers needs, and report on the success of your content with features like contact attribution reporting. You’ll also have access to our conversations platform, including chat and conversational bots. You can also explore HubSpot’s growth suite to see the power of integrating your marketing, sales, and services efforts into the same platform as your website 

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Pricing

CMS Hub Professional starts at $300 USD/month

For more details on pricing, visit our pricing page.

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Helpful Resources

Overview:

CMS Hub Enterprise comes with everything found in Professional, but also gives scaling organizations the opportunity to build powerful web app experiences and provides more governance over a growing team.

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Why CMS Hub Enterprise?

Build Powerful Web-App Experiences: Build powerful web-app experiences like calculators, event registrations, and more by leveraging features like serverless functions & dynamic content through HubDB. You can also create membership driven websites that truly provide your customers with a personalized experience every time they visit your site.

Gain Governance and Control at Scale: Never have to worry about a rogue change being made to your website. Content partitioning in tandem with user permissioning ensures that each user in CMS Hub has access to the content and features that are necessary for them to perform their job. If you notice a change you don’t remember making, activity logs will quickly tell you how that change occurred so you can take action.

Extend Your Brand: with two domains automatically included in CMS Hub Enterprise. Create a microsite for a specific campaign you are running, or host a separate business line’s website all within the same, secure CMS platform.

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Pricing

CMS Hub Enterprise starts at $900/month

For more details on pricing, visit our pricing page.

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Helpful Resources

Personas

We know you often work with a wide range of company types. You also work with different stakeholders in these organizations. That means we need to consider both the industry and persona in developing and designing an onboarding experience. When we think about the persona needs for CMS Hub, we must consider the marketer, the developer and the IT specialist (plus you, the agency!). Each group wants confidence in the system to help them achieve their desired goals. Here are their needs:

Value Proposition:

CMS Hub allows the marketer to take ownership of the website. By leveraging the tools and content creation experience created for them by the developer, they can make changes to their website as they see fit, instead of relying on their developer to make simple updates within their own timeframes. CMS Hub allows the marketer to focus on the customer experience, instead of their internal systems.

Why CMS Hub for Marketers?

  • Ease of use
  • Ownership over website
  • Advanced SEO tools
  • Deeper personalization

What Marketers Care About:

  • Autonomy to create content on their own without being constrained
  • Growing traffic and leads
  • Personalizing web experiences and interactions with customers

Helpful Resources for Marketers

Value Proposition:

HubSpot CMS Hub lets developers use the tools, technologies, and workflows that they prefer, instead of the ones that we prescribe for them. By leveraging HubSpot’s flexible themes system, developers can develop content creation experiences for marketers that allow them to take ownership of the site, so they can focus on higher impact growth-projects.

Why CMS Hub for Developers?

  • Flexible platform that is compatible with modern web development frameworks
  • Ability to empower your marketing team by creating easy to use tools that allow them to make changes on their own
  • Less time spent on maintenance and security updates, which HubSpot handles
  • Ability to personalize web experience using an all-on-one platform with a CRM
  • Access to an active and rapidly growing developer community

What Developers Care About:

  • Integration: wants to get HubSpot up and running in their current workflow as fast as possible
  • Flexibility: wants to know exactly how to build with a flexible solution
  • Productivity: looking for a solution that frees up time so they can focus on more complex problems

Helpful Resources for Developers

Value Proposition:

The speed, security, and reliability of a website is of the utmost importance for the IT Professional. With CMS Hub, they have all the tools they need to monitor the health of their website, and take action to ensure their site is constantly providing site visitors with the best experience possible.

Why CMS Hub for IT?

  • Meets regulatory and industry standards
  • Absolute control over user management and workflow
  • Uptime equal to or better than industry standard
  • Simplified tech stack
  • Limitless customization and integration potential
  • Database driven content

What IT Cares About:

  • Speed
  • Reliability
  • Security

Helpful Resources for IT

Value Proposition:

CMS Hub presents a massive opportunity for solutions partners with a potential market is $28.9B. CMS Hub is one of the fastest growing products at HubSpot and with our new release, we expect even more exponential growth in 2020 and beyond. With this expected growth, Providers have a huge opportunity to grow their business.

Why CMS Hub for Agencies?

  • Massive market opportunity
  • Refreshed product line with powerful features
  • New service opportunities
  • All-On-One platform with a CRM at the core

Helpful Resources for Agency Owners

Qualifying Your Customers:

Qualifying Fit for CMS Hub:

  • Company Size: If they're between 10-200 employees they're a good fit for professional. If they're 200-2000 then its enterprise.
  • Last redesign: Was their last redesign over 18 months ago?
  • WebsiteGrader.com: Use HubSpot's website grader to get a score on their domain. They're qualified if their score is:
    • Under 70 overall
    • Under 20 for performance
    • Under 6 for security
    • Under 26 in mobile
    • Under 20 for SEO
  • Unhappy with CMS: If they're unhappy with their current CMS -- use their answers to set anchors on which you can craft the story for HubSpot CMS around.
  • Maintenance & Security: How much time do they spend maintaining and updating their current CMS or plugins. Have they ever had a security issue or outage?

How to determine if they're better fit for Enterprise:

  • Multiple Websites: Do they have more than one website URL (brand domain)?
  • App-like functionality: Does their current or future website require more complex, interactive app-like functionality?
  • Multiple Teams: Do they have 10 or more people from multiple teams actively working on a website?
  • Server Flexibility: Is their IT team or CTO pushing for a high degree of customization and flexibility in server functions?

How to Demo CMS Hub

Below, product lead Angela DeFranco walks through some of the newest features:

Competitive Intel

Below you'll find links to some comparison pages, so you can choose the right solution for your client.

Comparison Resources:

[Comparison] Best CMS comparison

[Comparison] WordPress

[Comparison] Sitecore comparison (coming soon)

[Comparison] Drupal comparison

[Comparison] Craft comparison

[Blog] WordPress vs Joomla vs Drupal vs HubSpot

Happy with WordPress?

Many customers might be very happy with WordPress as their CMS solution. In this case, we should solve for the customer and try to add value.

This is a great opportunity to ask if they have the HubSpot WordPress Plugin. If they don't, try pitching it and explore a Marketing Hub or Sales Hub sale to bring them more value.

Learn About HubSpot WordPress Plugin

Go-To-Market Strategy

Tips from Partner Experts

Do you need ideas to start generating business with CMS Hub?
Take a look at this video from our partner experts at SmartBug Media on how you can wrap services around the tool, and how to start selling it right:

Watch the full video

*The pricing set out on the Product and Services page is for information purposes only, as per the terms of the Partner Program Agreement you may resell HubSpot Products to customers at a price determined solely by you.