Template Highlights
- Download the strategic planning template as a Word document or PDF.
- In the Executive Summary section, provide a brief overview of the company, your mission statement, your key objectives, and your major partners.
- Under Market Research, describe your main clients, your status in the market, and your major competitors.
- In the Development section, you should describe your product and provide details on your delivery capabilities and system, your pricing model, and any critical suppliers.
- Next, in the Marketing Plan section, describe your strategy, your client breakdown, your positioning, and your advertising plan.
- Finally, perform a SWOT (strengths, weaknesses, opportunities, threats) analysis.