A more transparent, predictable, and rewarding way to earn commissions as a HubSpot Solutions Partner.
The deal-based Revenue Share model will be launched as a beta in the ANZ, LATAM, and DACH regions.
This beta will help stress test HubSpot’s systems for this new commissions model.
Any global HubSpot solutions partner or provider can participate by selling to customers located in these regions to receive credit on product lines they didn’t originally sell.
Partner commissions are moving from a "product-line" model to a "deal-based" commission model to compensate partners for the value they bring to customers.
This means that any partner-sourced MRR (including upsell) will earn Revenue Share as long as a shared deal is created in line with the HSPPA, regardless of who originally sold the eligible product to the customer.
This Deal-Based Commissions Model is designed to better reward partners who drive value for their customers to help them grow with HubSpot.
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Touchless purchases that happen within 12 months of initial product line sale will be credited to the most recent partner that sold a shared deal on that product line and will earn commission for the remainder of the three years.
See details below and sales rules page here for partner-sourced definition.
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The Partner Program Specific Terms Page will be updated on October 1, 2025, with the full terms for the Deal Based beta. Please be sure to review this page at your convenience.
Product Line Model (old model): Partner A receives commission on the upsell because they sold the original product line.
Deal-Based Model (new model): Partner B receives commission on the net upsell of $1200 ($2000 Enterprise - $800 Pro) for three years.
Solutions Partners will receive a 20% Revenue Share for up to three years, along with Sourced Monthly Recurring Revenue (MRR) credit—applied to the subscription value of eligible product lines—that counts toward your partner tier.
Providers will receive 20% Revenue Share for up to twelve (12) months.
Solutions Partners must meet the upmarket assisted criteria (CRM implementation accredited and deal threshold > $3,000) for commission eligibility.
Solutions Partners will receive 20% Revenue Share for up to one year, as well as Partner-Assisted Monthly Recurring Revenue (MRR) credit that counts toward your partner tier on the value of the subscription for specific product lines sold.Providers are not eligible to receive commission.
For more information on the Upmarket Referral Program, please see the Sales Rules of Engagement for more details under “upmarket referral program".
*Please refer to the Partner Program Specific Terms page on October 1, 2025 for full eligibility.
Deal-based Commissions Global Launch Date: *Projected Q4 2025. Subject to change.
Today's Model vs Deal-Based Model
Commissions for Upsells
Partner A sells Marketing Hub Professional for $800 MRR.
*Assuming a deal-based launch in Q4, 2025 - launch date is subject to change.
Check out this deck for HubSpot Partners
*This link contains confidential information intended solely for the authorized Solutions Partner recipient and must not be forwarded, shared, or disclosed to others.
We want to reward partners who save and grow any customer, including those they didn’t originally sell
HubSpot has evolved from a single app to a connected platform, but our partner commission structure hasn't kept pace. Our 2010 policy of 20% lifetime commissions no longer aligns with customer value—it under-rewards partners who save or grow accounts they didn't originally sell, while over-rewarding those no longer engaged with customers.
We've listened to your feedback about commission clarity and predictability, and we're responding with a system that's more transparent and easier to track and forecast.
This Deal-Based Commissions Model creates a more transparent, value-driven partnership that better serves everyone involved, with clearer paths to revenue you can confidently predict.
Get rewarded for the value you directly create— every deal, every time.
Clear path to earn additional commissions through upselling.
Enhanced ability to progress through partner tiers with clearer metrics.
Predictable 20% commission for up to three years on any eligible sourced deals.
(net-new, cross-sell, upsell).
(Sold before April 1, 2023)
Partners will continue to receive 20% lifetime commission on legacy product lines as long as the partner continues to manage the customer on a quarterly basis.
Edition tier upsells on these legacy product lines will be 20% 3 year commission on the "net" upsell amount, awarded to the partner who upsold. The original partner who is still managing their legacy customer can still receive their 20% commission on the original deal as long as they are managing the customer by the end of each quarter according to our Legacy Policy.
If the original partner who is managing their legacy customer and is receiving commission on that account upsells the account, their 20% will continue, on the "net" upgrade value in addition to the original deal.
See more details in the FAQ section below
Solutions partners and providers will use deal registration exclusively.
Partners are responsible for logging shared deals on the domain that the customer intends to purchase to be eligible for credit on the sale.
Credit will not be awarded on deals where a partner has failed to create a shared deal on the appropriate domain and HubSpot is able to close the deal without the partner’s involvement. (Except, touchless purchases will credit the most recent shared deal and partner on the product line within the first 12 months).
TIMELINE:
*November 2025 is a projected date for the official global launch of deal-based commissions, but is subject to change.
How tiers will work in deal-based commissions BETA:
How tiers will work once deal-based commissions officially launches globally:
Action |
Impact to Sourced deal points |
Impact to Assisted deal points |
Net-new-sell or cross-sell |
$100 USD = 5 points |
$100 USD = 3 points (needs to be a shared deal) |
Edition upsell |
$100 USD =5 points on the “net” upsell amount |
$100 USD =3 points on the “net” upsell amount (needs to be a shared deal) |
Additional seats, Add-ons, etc |
$100 USD =5 points |
$100 USD =3 points (needs to be a shared deal) |
Touchless purchases |
$100 USD =5 points for the most recently sold partner and only if touchless upgrade happens within 12 months of initial product line sale |
$100 USD =3 points for the most recently sold partner and only if touchless upgrade happens within 12 months of initial product line sale. (needs to be a shared deal) |
Rep Upsell Partner’s Customer Without Partner |
No points. Partners must create shared deals to receive credits |
No points. Partners must create shared deals to receive credits |
Downgrades |
Reduction in active tier points on the product line by the % of MRR that downgrades |
Reduction in active tier points on the product line by the % of MRR that downgrades |
If the customer terminates their HubSpot subscription, the Revenue Share is also terminated.
*Eligible sales include:
A deal must contain at least one of the following products in order to be eligible:
Please note the acceptance or rejection of the deal as an eligible sale is at the discretion of HubSpot, and will be determined prior to the close of the relevant deal.
For additional information please review our HubSpot Partner Sales Rules, specifically the Deal Eligibility section.
When two or more partners pursue the same deal, we follow a process called 'Best Partner Wins.' In most cases, the partner who obtains the client’s signature on the Proof of Involvement (POI) will receive the applicable sold credit and/or commission, subject to HubSpot’s discretion.
For additional information please review our HubSpot Partner Sales Rules, specifically the Deal Eligibility section.
Partners will receive commission for any MRR they cross-sell on any product line.
Partners will receive commission on the net up-sell MRR of any product line.
All partners who sell into the same product line will see their commissions reduced by the same percent as the MRR downgrade.
Upon successful close of a deal that meets the eligibility requirements, the Revenue Share is 20% of the monthly recurring revenue (MRR) subscription value of the product line(s) sold:
Revenue Share is accrued monthly and paid on a quarterly basis. For example, if you sell a Marketing Professional deal for $890USD, you will accrue $178/month, paid out as $534 per quarter. This payment will continue as long as the customer continues to pay HubSpot for up to three years for the relevant Subscription, and as long as you continue to be in good standing and fulfill all your obligations as a Solutions Partner/Provider under the Solutions Partners Program Agreement.
Yes. Providers will be on the deal-based model but for a 20%, 1-year commission.
The deal-based model applies to all product lines. Any MRR a partner closes (creates a shared deal and it's partner sourced) will be commissioned 20% for 3 years.