HubSpot Agency Partner FAQs

A list of FAQs about the HubSpot Agency Partner Program

Partner Program

What is a HubSpot Partner?
What is the HubSpot Partner Program?
What is the HubSpot Affiliate Program?
What is the HubSpot reseller program?
What is the HubSpot referral program?

Agency Partner Program

What is the Agency Partner Program?
How do I become a HubSpot agency partner?
How much does it cost to become a HubSpot agency partner?
How can the HubSpot software help my agency?
What is the Agency Partner Certification?
What are the benefits of becoming a HubSpot agency partner?
Is the HubSpot Agency Partner Program global?

Tiering and Commissions

How are HubSpot partner tiers calculated?
What is the benefit of being a tiered partner?
How can I find a tiered partner?
Do I need to be the partner that originally sold a client HubSpot software in order to get managed MRR credit?
Why is a client I manage not appearing in my dashboard?
How often are tiers updated?
What is the median app usage metric?
How many apps do we have in the product for the app adoption metric? What are they?
How do I receive partner commissions?

Partner Events

What is Partner Day at INBOUND?
What other Partner Events occur during the year?
Where can I find information about HubSpot User Groups (HUGs)?

Partner Resources

Where can I find the HubSpot partner logo and information on usage of HubSpot trademarks?
How does Partner lead registration work?
Where can I find HubSpot proposal example templates?
Where can I find the Agency Post Newsletter?
How can I tell if a contact is expired?
Can I re-register an expired contact?
Where do I log into my Partner Portal?

Agency Directory

What is the Agency Directory?
Do I have to be a partner to be listed on the Agency Directory?
How can I add an Agency Directory review badge to my website?

Partner Program

What is a HubSpot Partner?

A HubSpot Partner is a marketing agency, sales consultant or CRM implementation company that offers services to complement HubSpot’s software. These businesses gain exclusive resources and training, as well as the opportunity to receive revenue share.


What is the HubSpot Partner Program?

 HubSpot has four Partner Programs: 

  1. The HubSpot Agency Partner Program is for marketing agencies who want to deliver inbound services like content creation, SEO, marketing automation, social media and/or web design services with HubSpot’s platform.
  2. The HubSpot Sales Partner Program helps CRM implementation companies, sales consultants, and business advisors sell better.
  3. The HubSpot Connect Partner Program is for software companies who wish to build an integration between their application and HubSpot’s software.
  4. The HubSpot for Startups Partner Program aids incubators, accelerators, and VCs with growth and scaling.

 

What is the HubSpot Affiliate program?

The HubSpot Affiliate Program allows any business to earn a commission for customer referrals. One can take credit for a HubSpot sale by providing their referral with a unique affiliate link. Companies who utilize this program add value to their audiences and sites, while simultaneously creating new revenue opportunities.

 

What is the HubSpot reseller program?

HubSpot has two reseller programs: HubSpot’s Agency and Sales Partner Programs. These programs allow businesses to receive revenue share by reselling the HubSpot software to their clients.

 

What is the HubSpot referral program?

The HubSpot Affiliate Program, commonly called a “referral program,” allows individuals to receive a commission when their referral prompts someone to purchase HubSpot. Learn more about the Affiliate Program

Agency Partner Program

What is the Agency Partner Program?

The HubSpot Agency Partner Program is for marketing agencies that want to deliver inbound marketing services to their clients using HubSpot’s software. Partners receive software training, education about agency growth, sales coaching, and join the HubSpot agency community of other entrepreneurs. Additionally, partners have the opportunity to earn commissions and receive heightened visibility on HubSpot's Agency Directory.

 

How do I become a HubSpot agency partner?

Once you apply to the Agency Partner Program, you can speak with an agency growth specialist to see how your agency can uniquely benefit from the program. Learn more and apply to become a HubSpot agency partner.

 

How much does it cost to become a HubSpot agency partner?

The cost of HubSpot’s Agency Partner Program is based on your business’s needs and size. Learn more about HubSpot’s Agency Partner Program pricing.

 

How can the HubSpot software help my agency?

HubSpot allows agencies to keep all of their marketing tools in one spot. The biggest benefit that agencies value from HubSpot is the ability to use the software for their clients. It helps agencies clearly prove ROI and build more sophisticated marketing strategies for their clients. Learn how you can use HubSpot for your clients.

 

What is the Agency Partner Certification?

The Agency Partner Certification is a unique certification for partners who, upon completion, will be classified as an official Certified HubSpot Agency Partner. This certification is an 11-part course covering the 4 stages of the Agency Partner methodology: Market, Sell, Deliver, and Grow.

 

What are the benefits of becoming a HubSpot agency partner?

The HubSpot Agency Partner Program benefits include support from two dedicated account managers, sales training, access to exclusive partner events, software training, and white-labeled content to use on your website for lead generation. HubSpot’s partners also report an increase in leads, website traffic, monthly recurring revenue, and number of retainer clients. Learn how program has benefited current partners in agency case studies

 

Is the HubSpot Agency Partner Program global?

Yes, the Agency Partner Program has benefitted marketing agencies in 85 countries across the world. To learn about their stories, check out the agency case study page. Additionally, you can search the Agency Directory to find partners in specific regions.

Tiering and Commissions

How are HubSpot partner tiers calculated?

HubSpot places agency partners in tiers using a combination of metrics, looking at monthly sold and managed recurring revenue (MRR), retention, software engagement, and actual inbound marketing success. From lowest to highest the tiers are ranked silver, gold, platinum, and diamond. Learn more information about partner tiers.

 

What is the benefit of being a tiered partner?

Being a tiered partner allows you to differentiate yourself in the partner ecosystem and proves to clients that you can deliver quality inbound marketing services. For example, tiered agency partners are more visible on the HubSpot Agency Directory. For even more details, check out this program benefits page.

 

How can I find a tiered partner?

You can find HubSpot tiered partners on the HubSpot Agency Directory. From lowest to highest, the tiers are ranked silver, gold, platinum, diamond. Partners can be identified by the corresponding icon on their directory profile listings. 

 

Do I need to be the partner that originally sold a client HubSpot software in order to get managed MRR credit?

No, you don't need to be the original partner that sold the account to get managed MRR credit. However, you must fulfill all the managed MRR criteria to get credit.

 

Why is a client I manage not appearing in my dashboard?

The dashboard updates once every 24 hours. A client that you manage will not appear in your dashboard if you do not have a user from your portal active in the client's portal within the last 90 days, or if your first activity was today. If it has been over 24 hours since your first activity in the client portal, contact your Channel Account Manager.

 

How often are tiers updated?

Tiers are updated monthly, on the 15th of the month. This means, each month you have the opportunity to move up in tier based on how much you sell and manage. 

 

What is the median app usage metric?

Every client has a number of apps being used. One of the HubSpot Agency Partner qualifications is to have a median client app usage equivalent to 3 or more, across HubSpot Marketing Hub, Sales Hub and/or Service Hub. This metric evaluates the accounts you've sold in the last 12 months and the accounts you're currently managing.  

 

How many apps do we have in the product for the app adoption metric? What are they?

Also viewable by clicking on the info icon on the new Partner Dashboard, there are 15 that count toward app usage:

Apps  
1. Ads Add-on 9. Lists
2. Blog 10. Page Performance
3. Contacts 11. Reporting Add-on
4. Contacts Report 12. Social Inbox
5. CRM  13. Social Monitoring
6. Email  14. Social Publishing
7. Forms 15. Sources
8. Landing Pages  
 

How do I receive partner commissions?

HubSpot Agency and Sales Partners receive commissions when they resell the HubSpot software. Commissions are paid quarterly, 45 days after the quarter closes. To request a commission statement or ask a question regarding commissions, you can email VARcommissions@hubspot.com.

Partner Events

What is Partner Day at INBOUND?

Partner Day at INBOUND was created to allow partners to get more out of their INBOUND experience. It’s a full-day event the day before INBOUND dedicated to agency partners. Its goal is to enhance the partner community through networking and experience sharing among HubSpot agency partners on agency business-related topics and product knowledge of HubSpot’s latest tools.  Learn more about Partner Day at INBOUND.

 

What other Partner Events occur during the year?

Besides the annual Partner Day at INBOUND event, there are other smaller, regional events that occur in the first half of the year.

 

Where can I find information about HubSpot User Groups (HUGs)?

HubSpot User Groups are in-person meet-ups that occur each quarter. These events are often sponsored by a HubSpot Agency Partner and are open to all HubSpot users. Learn more information or join a HUG.

Partner Resources

Where can I find the HubSpot partner logo and information on usage of HubSpot trademarks?

All promotional information can be found on our Partner Promotional Guidelines page. You can also reach out to partners@hubspot.com with any questions.

 

How does partner lead registration work?

Partner lead registration is processed through your HubSpot portal or partner toolset. If you need help setting this up, please contact your Channel Account Manager. For full details on how registration works, please read this slide deck.

 

Where can I find HubSpot proposal example templates?

HubSpot provides many resources to help our agency partners grow. Access a collection of proposal example templates from current HubSpot partners.

 

Where can I find the Agency Post newsletter?

HubSpot produces a weekly Agency Post newsletter for all agencies partners and non-partners alike. It features curated content on how to grow a marketing agency. You can subscribe to the Agency Post here.

 

How can I tell if a contact is expired?

After one year, the contact's “Registration Status” property will change to “Expired.”

 

Can I re-register an expired contact?

Yes. Once a contact expires, just complete Step 8 in this slide deck again.

 

Where do I log into my Partner Portal?

You can log into your Partner Portal here.

Agency Directory

What is the HubSpot Agency Directory?

The HubSpot Agency Directory allows marketing agencies and sales consultants to list their services and get found by business looking to hire them. Create a listing and gain exposure for your company.

 

Do I have to be a partner to be listed on the Agency Directory?

No, you do not need to be a partner to get listed on the Agency Directory, but you do need to have a valid Inbound Certification. Certification is required to ensure that your agency is equipped to deliver quality inbound services to potential clients. Even if you're not a partner, you can get listed on the Agency Directory.

 

How can I add an Agency Directory review badge to my website?

Adding an Agency Directory review badge to your website can encourage existing customers to review you. It can also point potential customers to your directory listing and show them the great work you've done for others. You can add an Agency Directory review badge to your website with these instructions.