HubSpot Agency Partner Program FAQs

A list of FAQs about the HubSpot Agency Partner Program for current Agency Partners

Hey there, HubSpot Partner!

Below you'll find a list of FAQs about the HubSpot Agency Partner Program.  If your question isn't on this list, please feel free to submit it here. We'll do our best to answer it and update this page.

Additional resources can also be found in your Resource Center.

Partner Commissions

When are Partner commissions paid?

Commissions are paid on a quarterly basis and 45 days after the quarter closes.

Who do I contact regarding questions about my commissions?

Please send an email to with your inquiry.

Since clients pay for HubSpot upfront, why don't I get 12 months of commission upfront?

Our commissions are paid out on a quarterly cycle after our accounting team has closed our books and accounted for the revenue from that quarter.

Where can I find my commission statements?

You can request a statement to be generated by emailing

How am I paid commissions?

Partners should attach Wire/ACH information when they submit their W9 to be paid through wire transfer. All these forms can be found here. Details about commission can be found in the Partner Program Agreement page.

When will Sales Product Commission be effective and how much will we get paid?

Starting in November 2016 Partners, will receive 20% commission for both Sales and Marketing products, regardless of the order in which they were sold.  All domains still have to be properly registered inside of your Partner Portal, as always to get credit.  There will be no retroactive commission awarded for months prior to November 2016.

Will selling Sales-only deals impact my Partner Tier?

Yes, effective November 15, 2017, partners will receive sold and managed credit for all HubSpot products, including HubSpot Sales.

Can I see Sales-only deals in my HubSpot Partner portal?

Effective November 15, 2017 Sales-only deals will be visible in your dashboard. 

HubSpot Partner Tiers Program

How are tiers calculated?

As part of the tiers model that rolled out in May 2016, all agencies must complete the Agency Partner Certification in order to be tiered at all. It is also required to have a median app usage of at least 5. Once that is completed, a Partner can move up through tiers by attaining various thresholds of sold and managed MRR. 

To learn more about these criteria and how tiers are calculated, read our FAQs on the tiers program.

Do I need to be the Partner that originally sold a client HubSpot in order to get managed MRR credit?

No, you don't need to be the original Partner that sold the account to get managed MRR credit. However, you must fulfill all the managed MRR criteria to get credit. Effective November 15, 2017, you will now receive managed credit for accounts you're managing but did not initially sell. 

Why is a client I manage not appearing in my dashboard?

A client that you manage will not appear in your dashboard if you don't have a partner employee from your agency registered in the client's portal. Please ensure that this user is registered in your own portal as a "partner employee" user as well (this can be done in the Users section of your HubSpot Portal settings).

How often are tiers updated?

Tiers are updated monthly, on the 15th of the month. 

When will MRR show up for a new deal? 

The next month. 

Channel Lead Registration

A step by step guide to Lead Registration can be found in this slide deck

How does Partner lead registration work?

Partner lead registration is processed through your HubSpot portal or Partner toolset. If you need help setting this up, please contact your Channel Account Manager. For full details on how registration works, please read this slide deck.

How can I tell if a contact is expired? 

After 1 year, their "Registration Status" property will change to "Expired."

Can I re-register an expired contact? 

Yes. Once a contact expires, just complete Step 8 in this slide deck again. 

HubSpot Terms of Service

What are HubSpot's Terms of Service once I sign on a new deal?

All HubSpot users are subject to the normal terms of service.

What is HubSpot's 45 day cancellation policy?

Please read the Subscription Term and Renewal section of our terms and services.

How will I know when a customer is eligible for a contact tier upgrade?

It’s important to stay aware of how lead generation efforts and large imports affect your future bills with HubSpot. You can monitor this directly in each client’s portal by navigating to ‘Settings’ > ‘Company & Billing Info’. Contact tier upgrades will automatically be adjusted on a future bill date and do not require HubSpot to notify you directly about the overage.


HubSpot's Partner Directory

How do I get listed in HubSpot's Partner directory?

So you want to be listed in our Partner Directory? We’re thrilled! Our Partner Directory is one of the fastest ways to get you in front of our existing client base that need your services. In order to keep the integrity of the directory, we require all agencies to take, pass and stay current on their Partner Certification exam. We also require Partners to reach at least Silver tier status to be part of the Partner Directory (learn more about Partner tiers here).

Once you have passed your certification and are at least Silver Tiered, next step is to list your services. Make sure you have all of the information populated under “Provider Profile” to be listed. Failure to complete any of the fields in the provider profile section will result in your listing not going live.


The Client Dashboard

What is the difference in the Partner portal between Sold MRR and Sold?

Sold MRR is credited to the Partner if they closed the sale and that close date is in the last 12 months. Sold indicates the partner closed the sale but that close date is more than 12 months ago.


What is the median app usage metric? 

Every client has a number of apps being used. To qualify for the Partner Tiers Program, you must have a median client app usage equivalent to 3 or more, across both HubSpot Marketing and / or HubSpot Sales products. This metric evaluates the accounts you've sold in the last 12 months and the accounts you're currently managing.  

How many apps do we have in the product for the app adoption metric? What are they? 

Also viewable by clicking on the info icon on the new Partner Dashboard, there are 15 that count toward app usage:
  1. Ads Add-on
  2. Blog
  3. Contacts
  4. Contacts Report
  5. CRM
  6. Email
  7. Forms
  8. Landing Pages
  9. Lists
  10. Page Performance
  11. Reporting Add-on
  12. Social Inbox
  13. Social Monitoring
  14. Social Publishing
  15. Sources



Partner Events

When is Partner Day 2018 and where can I find more info? 

All of the partner event dates for 2018 can be found on this blog post

Where can I find information about HubSpot User Groups (HUGs)?

Check out this page for all the info about attending and leading HUGs. 

Where can I get info about INBOUND? 

Gold, Platinum & Diamond Partners are given an allotment of free INBOUND ticket codes. Partners can find more info and request their INBOUND codes here and register for the event here

Want a recap of INBOUND 2016? Check out the video below. 



Promotional Guidelines

Where can I go to find more information about logo usage and HubSpot trademarks?

All promotional information can be found on our Partner Promotional Guidelines page here. Reach out to Abby with any questions.