HubSpot Solutions Partner Program FAQs
A list of FAQs about the HubSpot Solutions Partner Program
What is the HubSpot Solutions Partner Program?
How do I become a HubSpot solutions partner?
How much does it cost to become a HubSpot solutions partner?
How can the HubSpot software help my business?
What is the Solutions Partner Certification?
What are the benefits of becoming a HubSpot solutions partner?
Is the HubSpot Solutions Partner Program global?
How are HubSpot solutions partner tiers calculated?
What is the benefit of being a tiered partner?
How can I find a tiered partner?
Do I need to be the partner that originally sold a client HubSpot software in order to get managed MRR credit?
Why is a client I manage not appearing in my dashboard?
How often are tiers updated?
What is the median app usage metric?
How many apps do we have in the product for the app adoption metric? What are they?
How do I receive partner commissions?
What is Partner Day at UNBOUND?
What other Partner Events occur during the year?
Where can I find information about HubSpot User Groups (HUGs)?
Where can I find a list of important program guidelines/policies?
Where can I find the HubSpot solutions partner logo and information on usage of HubSpot trademarks?
Where do I log into my Partner Portal?
What is the HubSpot Solutions Directory?
Do I have to be a partner to be listed on the Solutions Directory?
How can I add a Solutions Directory review badge to my website?
How do I sell HubSpot to my clients?
Can I earn commission on an existing HubSpot customer I did not sell originally?
The HubSpot Solutions Partner Program is designed for customer-centric agencies and resellers that want to learn, grow their business, and use the best technology. It's a global community of businesses who sell the HubSpot platform to their clients and/or use HubSpot to help their clients to meet their goals.
Once you apply to the Solutions Partner Program, you can speak with a partner growth specialist to see how your agency or business can uniquely benefit from the program. Learn more and apply to become a HubSpot solutions partner.
To join HubSpot’s Solutions Partner Program you need to either purchase the Partner Program Membership or the equivalent amount - $400 USD after discounts - in software. If you operate in currency other than USD, talk to a Partner Specialist to understand the conversion rate that applies. The cost of HubSpot’s Solutions Partner Program is based on your business’s needs and size. Learn more about HubSpot’s Solutions Partner Program pricing.
HubSpot allows service providers to keep all of their marketing, sales and service tools in one spot. The biggest benefit that service providers value from HubSpot is the ability to use the software for their clients. It helps them clearly prove ROI and build more sophisticated marketing strategies for their clients. Learn how you can use HubSpot for your clients.
The Solutions Partner Certification is a unique certification for partners who, upon completion, will be classified as an official Certified HubSpot Solutions Partner. This certification is an 11-part course covering the 4 stages of the Solutions Partner methodology: Market, Sell, Deliver, and Grow.
The HubSpot Solutions Partner Program benefits include support from a dedicated Partner Development Manager, sales training, access to exclusive partner events, software training, and white-labeled content to use on your website for lead generation. HubSpot’s partners also report an increase in leads, website traffic, monthly recurring revenue, and
HubSpotters use an internal tool to determine which partner best fits their client needs. This tool looks at several data points about partners, such as their tier, the accreditations they hold, the products used by their past sold and managed customers, company size of current and past customers, languages they speak, industries they serve, and more. The tool favors sending referrals to partners who are accredited, and who are actively referring (sourcing) business to HubSpot.
Yes, the Solutions Partner Program has benefitted service providers in 92 countries across the world. To learn about their stories, check out the case studies. Additionally, you can search the HubSpot Solutions Directory to find partners in specific regions.
HubSpot uses a combination of metrics — including monthly sold and managed recurring revenue (MRR), retention, and software engagement — to classify solutions partners as untiered or tiered. From lowest to highest, the tiers are gold, platinum, diamond, and elite. Learn more information about partner tiers.
Being a tiered partner allows you to differentiate yourself in the partner ecosystem and proves to potential clients that you can deliver sophisticated services around HubSpot’s software and its collection of integrations. For example, tiered solutions partners are more visible on the HubSpot Solutions Directory. For more details, check out the program benefits page.
You can find HubSpot tiered partners on the HubSpot Solutions Directory. Tiered partners can be identified by a corresponding tier icon on the partner directory profile listing.
No, you don't need to be the original partner that sold the account to get managed MRR credit. However, you must fulfill all the managed MRR criteria to get credit.
The dashboard updates once every 24 hours. A client that you manage will not appear in your dashboard if you do not have a user from your portal active in the client's portal within the last 60 days, or if your first activity was today. If it has been over 24 hours since your first activity in the client portal, contact your Partner Development Manager.
Tiers are updated monthly, on the 15th of the month. This
Solutions Partners receive commissions when they resell HubSpot’s software. Commissions are paid quarterly, 45 days after the quarter closes. To ask a commissions-related question, submit a ticket in the commissions app of your partner portal. To learn more about the commissions' payout process, visit the “Understanding Your Partner Commissions” FAQ page.
HubSpot User Groups are in-person meet-ups that occur each quarter. These events are often sponsored by a HubSpot solutions partner and are open to all HubSpot users. Learn more information or join a HUG.
Please visit our Solutions Partner Program Policies page.
All promotional information can be found on our Partner Promotional Guidelines page. You can also reach out to partners@hubspot.com with any questions.
You can log into your Partner Portal here.
The HubSpot Solutions Directory allows agencies and businesses that provide marketing, sales, customer service, web design, CRM, and IT services to get discovered by HubSpot customers looking to hire service providers. Create a listing and gain exposure for your business.
No, you do not need to be a partner to get listed on the Solutions Directory, but you do need to have a valid Inbound Certification. Certification is required to ensure that your agency or business is equipped to deliver quality inbound services to potential clients. Even if you're not a partner, you can get listed on the Solutions Directory.
Adding an Agency Directory review badge to your website can encourage existing customers to review you. It can also point potential customers to your directory listing and show them the great work you've done for others. You can add an Agency Directory review badge to your website with these instructions.
The first step to initiate a deal with HubSpot is creating a shared deal via deal registration. There are two primary sales motions for partners: Partner Sourced, when a partner originates a deal, and Partner Assisted when HubSpot originates a deal and introduces a partner. You can learn more about these sales motions here.
Yes, you can earn commissions on existing HubSpot customers by cross-selling new product lines to them. Partners submit a shared deal, which will enable you to work with the Growth Specialist who manages the account. When the deal closes, ensure you create and send the customer a confirmation link as proof of your involvement in the cross-sell. [Check out the Knowledge Base article here]