One major pain point over the last couple of years for HubSpot and our Partners has been that a lot of prospects and customers still think of HubSpot only as inbound marketing software. Others in the market don't understand the powerful features we've added. Now that HubSpot has solidified our product offering, it's time to educate the market on what HubSpot really is.
The CRM Platform market alone is estimated to reach $30 billion dollars in 2021. Over the next three years, it's estimated to reach $104 billion dollars! Add on top of that the total addressable market for our individual hubs, which adds up to an estimated $19 billion dollars, and we have a massive opportunity.
HubSpot is fundamentally built with the customer experience in mind. Where other CRM platforms are cobbled together through acquisition, HubSpot is carefully crafted in-house using a collection of proven tools, components, and systems that seamlessly work together as the building blocks of the HubSpot user experience.
Software that promises a single source of truth for front office go-to-market teams to deepen their relationships with customers and provide a best-in-class experience. Whether you sign up for a free account, purchase a single product, or go all-in with the full suite, you still get access to HubSpot's CRM Platform.
“Having our entire portfolio of products natively built on the same foundation is huge. Not just for customers, where marketing, sales, service, ops, etc., all work in harmony with a common UX and a common underlying data model, but also for app partners — building an app or integration to HubSpot automatically works across our entire product line. This is a powerful selling proposition to developers. And it is not the case with the franken-platforms that have acquired marketing, sales, service, and ops offerings from totally different tech stacks. They're still stitching them together”
Scott Brinker
VP of Platform
HubSpot
Marketers can keep data at the center of everything they do because Marketing Hub is built as part of the CRM platform.
Features that make it possible:
Sales teams can eliminate friction and achieve unparalleled cross-functional alignment because Sales Hub is part of the CRM platform.
Features that make it possible:
Service teams can show the value of their work and prove an actual return on investment because Service Hub is part of the CRM platform.
Features that make it possible:
Marketers can use data to grow their business through their website because CMS Hub is part of the CRM Platform.
Features that make it possible:
Some CRM platforms, like Salesforce, grew by acquisition which means they have thousands and thousands of features and tools. While these features and tools are united under a single brand, the underlying infrastructure is completely disparate — leaving your data, channels, and teams feeling disjointed. This adds friction that slows your team down and disrupts your ability to create exceptional customer experiences.
Because HubSpot is built from the ground up, all of our hubs, tools, and integrations connect seamlessly.
With natively built marketing, sales, and customer service tools and a thriving ecosystem of integrations, HubSpot works to align your data, channels, and teams around a single source-of-truth. Every interaction is seamlessly synced to the contact’s timeline so your whole team has a clear understanding of the person, not just the persona. This level of alignment and data allows your team to create a more personalized and remarkable customer experience — helping your business grow better.
A scaling company needs a CRM platform that can support lots of users, lots of data, and lots of process, without slowing you down.
While a legacy CRM platform like Salesforce might seem like a safe bet, it’s actually forcing you to trade short-term gain for long-term pain. A complex Salesforce implementation can take several months — even longer to get your team fully up and running. Fully understanding the data and manipulating reports requires a special set of skills. And as soon as your strategy shifts, you’re once again at the mercy of the technical masterminds who set things up.
HubSpot is built so you can customize it to meet your business needs without adding unnecessary complexity. Hubs can be purchased together or separately as part of the platform, and with features like custom objects, hierarchical teams, and advanced permissions, it’s flexible enough to architect your business on HubSpot exactly as it appears in the real world... without months of custom dev work.
What good is a CRM platform if it’s too difficult to use? Legacy CRM systems that have grown through acquisition often feature a fragmented user interface that’s confusing to navigate and difficult to use. It can take months, even years, to get your team onboarded and trained to use the software. Even then, no one likes using it.
When your team doesn't like it, they don’t use it. When they don’t use it, you miss out on the insights you need to grow better.
Because HubSpot’s CRM platform has been carefully crafted in-house, it’s able to combine powerful features and uncompromising ease-of-use to create software that’s loved by end-users and admins alike. Our obsession with UX drives us to think about every detail of our software. Every day, you use consumer-grade software that’s powerful and intuitive. Why shouldn’t your CRM platform be the same?
Achieve adoption like you’ve never seen, and come away with richer insights to inform your overall business strategy. After all, a CRM platform is only as good as the data that goes into it.
[Comparison] Salesforce and HubSpot
[Slide deck] Salesforce vs HubSpot
[Comparison] Microsoft Dynamics and HubSpot
[Comparison] Zoho and HubSpot
[Comparison] HubSpot vs Other CRMs
[One-pager] Microsoft Dynamics and HubSpot
[3rd Party] Microsoft Dynamics Trust Radius comparison
[Partner Case Study] TSL Marketing - Salesforce to Sales Hub Enterprise
[Partner Comparison] Six & Flow - HubSpot vs Salesforce
[Partner Comparison] TSL Marketing - HubSpot vs Salesforce
[Partner Comparison] Imagine Business Development - 3 Reasons Mid-Market Companies are Leaving Salesforce for HubSpot
Looking at the CRM platform landscape, the majority of competitors have been established by way of acquisition — cobbling together disparate systems, aligning under a unified logo, and promising the consolidation of front-office tools. But because these franken-systems feature stitched-together point solutions, they can end up feeling clunky, frustrating, and overpowering to the end-user.
HubSpot's CRM Platform is Differentiated by: