HubSpot is consistently ranked the most user-friendly CRM and B2B software (source), with rep adoption often cited as a key benefit among HubSpot users. As a result, customers making the switch to HubSpot often see an improvement in their data quality. When paired with HubSpot’s powerful reporting and automation features, high-quality data gives admins greater visibility into the overall health of their business.
Salesforce is incredibly powerful with robust reporting that’s endlessly customizable. This customization can take time to implement and require training to master. G2 crowd users ranked HubSpot above Salesforce in ease of setup (source).
HubSpot and Salesforce both offer powerful tools for sales teams. But what good is power if the tools are hard to learn, understand, and put to use? A great CRM should be easy-to-use and loved by all.
“Don't let your users today influence your decision. I had a team of seasoned sales rep very comfortable with Salesforce and adamant that this was a bad move. After 3 months they started to see the benefits and now more than 2 years later they still finding things they love about HubSpot and it is truly allowing them to do more with less time." Ashley Neu, Director of Sales and Marketing at Phoenix TS, Contractor Training, Mid-Market (51 -1,000 emp.)
"I find myself logging everything in HubSpot, when I could not even bare to do so in SFDC. It really does depend on your organization and size. Hubspot is a brilliant smart choice for most organisations who want to get quick results from their sales and marketing teams with minimal fuss." Stephen Serrem, Regional Sales Manager at PeopleDoc, IT & Services, Mid-Market (51 - 1,000 emp.)
“The CRM is clean, easy to use, with sales automation tools built right in. I really like how easy it is to scroll through a contact / company and understand the most recent activity on an account. I like how intuitive this product is to use - it's really built to do the core functions of a sales role really well." Alisa Crook, Account Executive at Irwin, Software, SMB (11-50 emp.)
"I love the way it is very intuitive and practical to use. I can keep an easy track of the emails I send and it even helps by giving tips on how to make the messages better so they can become successful contacts. I was a previous Salesforce user and I prefer HubSpot hands down!" Vania Rios, Sales rep at TalaTrans Worldwide, Logistics Services, Mid-Market (51 -1,000 emp.)