A CRM is the foundation of your business, so it's critical that you choose the best CRM to enable your success. This page compares a number of CRM options to make your evaluation easier.
Ready to get started on the HubSpot CRM? It's 100% free — forever.
In the early days of a business, managing information about your contacts and customers isn’t difficult. However, as your business grows, you get more customers and hire more employees, information about contacts gets dispersed across spreadsheets, notepads, sticky notes, and memories.
Business growth is a great thing and with it comes the need to organize your information. That’s where a CRM -- a Customer Relationship Management solution -- helps you store information on client and prospect interactions with employees. Marketing and sales touchpoints like email, phone, website, live chat, and social media are tracked to provide your business with detailed context on a client’s activity and feedback. Overall, a CRM helps your team save precious time.
However, there are hundreds of different CRM solutions out there and they range from free to thousands of dollars per month.
To help you choose the best CRM, we’ve compiled the most recommended CRMs for SMBs and startups. We’ve collected reviews, highlights, and comparative features of each to help you evaluate the best CRM that suits your business’s needs.
A CRM system should provide you these 8 benefits:
Create new contacts straight from your email with a single click or import lists. HubSpot CRM automatically creates and populates a company record for you.
While most CRMs need you to manually update information, HubSpot CRM automatically enriches your data and keeps records up-to-date by syncing with a database of over 20 million businesses.
Make calls, send emails, create tasks, and publish notes. HubSpot CRM will log your activities for you. Goodbye, manual data entry.
Email templates only go so far. With HubSpot CRM, you can also schedule your emails for the best deliverability. You’ll get a notification as soon as your email is opened so you can follow up effectively.
To choose the five best CRM software for small businesses and startups, we looked at review websites, business websites, and other credible online sources. We asked our small business and startup customers about other CRMs they evaluated and understood their needs.
The table below compares HubSpot CRM with other CRMs and shows the average ratings across hundreds of reviews so you can choose the best CRM for your small business or startup.
HubSpot CRM | Zoho CRM | Pipedrive | Insightly | Streak CRM | Agile CRM | |
---|---|---|---|---|---|---|
G2 Top CRM Ranking |
97% satisfaction score |
78% satisfaction score |
91% satisfaction score |
Not ranked in top 20 CRMs |
Not ranked in top 20 CRMs |
Not ranked in top 20 CRMs |
Capterra rating (user reviews) |
4.5/5 |
4.0/5 |
4.5/5 |
4.0/5 |
4.5/5 |
4.0/5 |
Finances Online Top CRM Software Ranking |
9.8/10 |
9.4/10 |
9.5/10 |
9.4/10 |
Not ranked |
Not ranked |
Pricing |
Free forever |
Free for 3 users, $12 per month |
$12.50 per user per month |
Free for 2 users, $29 per user per month |
Free for individuals |
Free for 10 users, $15 per user per month |
Contacts |
Free up to 1,000,000 |
Free up to 50,000 |
Unlimited |
Free up to 2,500 |
Unlimited |
Free up to 25,000 |
Data Storage |
Unlimited |
Unlimited |
2 GB per user |
Free up to 200 MB |
Unlimited |
2 GB per user |
Compare CRMs |
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*G2 ranks HubSpot CRM as #1 in Top CRM Ranking. *Capterra includes over 8,000 user reviews for CRM Software rating. *HubSpot ranked #1 by Finances Online “Top CRM Software.”
HubSpot was recently named "most trusted" by SMBs in Alignable's 2018 Survey,
ahead of dozens of other brands. Check out the report >
Additionally, HubSpot CRM is ranked 4.5 out of 5 compared based on total G2 reviews. "I love the ease of use and adoption with Hubspot CRM. Email integration allows you to use the CRM from your email inbox, and you can work from one space all the time instead of having to double log data in multiple spaces. I equally love that you can set up the CRM quickly so that it works with your workflow - I used Zoho before and changing the fields I needed was so cumbersome I stopped using it. HubSpot makes it fast & easy." - Marketing Agency (collected Oct , 2019).
"HubSpot Sales automates all sales-related operations, and saves valuable time at every stage of the funnel. You can use it to automate reminders and follow-up emails without being impersonal, and turn the most repetitive among them into standardized templates you could later use to measure the effects of your performance. Follow up is timely and relevant, as you will immediately be notified whenever a customer opens an email." - Finances Online Review (collected Oct, 2019).
What makes HubSpot CRM the best option for small businesses and startups?
HubSpot CRM was built from the ground up to be ready for the modern world. Intuitive and automatic where other systems are complicated and manual, HubSpot CRM takes care of all the little details - logging emails, recording calls, and managing your data - freeing up valuable selling time in the process. It frequently ranks as one of the best CRM software products for small business.
Here are the reasons HubSpot CRM is the top choice for small businesses.
Our pipeline management tool will help you keep track of your deals so you never miss an opportunity again. You'll get total visibility into team performance to gauge the value and health of your pipeline.
Learn more about pipeline management »
Don't waste time you on low quality leads. Filter through all your contacts to find the warmest leads who are most engaged and visiting your site in real time. Spend your time closing quality leads, not chasing cold prospects.
Learn more about the sales leads tool »
Access a library of email templates designed for every step of your customer’s journey or turn your best emails into templates you can personalize. Your templates will always be one click away inside your inbox – whether you use Office 365 for Windows, Outlook, or Gmail. Save hours when you can send an email in seconds.
You now know how a CRM will benefit your business. You know what to look for when choosing a CRM system. And you've also seen the best CRMs for small businesses side-by-side. Let's take the next step.
Think CRM software is just about contact management? Think again. HubSpot CRM has free tools for everyone on your team, and it’s 100% free — forever.
Enjoy unlimited users, data, and up to 1,000,000 contacts with no time limit or expiration date.