The best CRM for small business and startups
Choose the best CRM system for your business
The five major benefits of a CRM system are:
- Contact data organization. CRM helps you organize information about all your contacts. This allows your team to keep track of who a customer has spoken to and what they discussed. In sales, this information gets your team on the same page to run your sales process smoothly.
- Sales reporting. Track quota attainment and metrics such as emails sent, calls made, meetings booked, and deals closed to understand what your team is doing well and what to improve.
- Accurate sales forecasting. Don’t rely on complicated Excel formulas or back-of-the-napkin math. A good CRM system generates an accurate sales funnel for you, making it easier to forecast sales and manage your team’s pipeline.
- Customer segmentation. Segment your contacts by properties such as location, deal size, or close date, to find the warmest leads to focus on.
- Scaling a sales process. A repeatable sales process is key to testing new sales motions and strategies. The data you keep in a CRM system will help you spot effective and ineffective patterns in sales behaviors. This knowledge will help you grow your business effectively.
To choose the five best CRM software for small businesses and startups, we looked at review websites, business websites, and other credible online sources. We asked our customers about other CRMs they evaluated and understood the needs of small businesses and startups.
The table below compares HubSpot CRM with other CRMs and shows the average ratings across thousands of reviews so you can choose the best CRM for your small business or startup.
HubSpot CRM
4.4/5
Insightly
4.0/5
Agile CRM
4.3/5
Zoho CRM
3.9/5
Pipedrive
4.5/5
HubSpot CRM
697
Insightly
265
Agile CRM
120
Zoho CRM
584
Pipedrive
1169
HubSpot CRM
Free forever
Insightly
Free for 2 users, $15 per user per month
Agile CRM
Free for 10 users, $15 per user per month
Zoho CRM
Free for 10 users, $15 per user per month
Pipedrive
$10 per user per month
HubSpot CRM
Up to 1,000,000
Insightly
Free up to 2,500
Agile CRM
Free up to 50,000
Zoho CRM
Free up to 25,000
Pipedrive
Unlimited
HubSpot CRM
Unlimited
Insightly
Free up to 200 MB
Agile CRM
Unlimited
Zoho CRM
1 GB per user
Pipedrive
2 GB per user
HubSpot CRM
Insightly
Agile CRM
Zoho CRM
Pipedrive
HubSpot CRM was built from the ground up to be ready for the modern world. Intuitive and automatic where other systems are complicated and manual, HubSpot CRM takes care of all the little details - logging emails, recording calls, and managing your data - freeing up valuable selling time in the process. It regularly ranks as one of the best CRM software products for small business.
Here are the reasons HubSpot CRM is the top choice for small businesses.
Manage your pipeline and never let a deal slip through the cracks.
Our pipeline management tool will help you keep track of your deals so you never miss an opportunity again. You'll get total visibility into team performance to gauge the value and health of your pipeline.
Learn more about pipeline management »
Find and focus on closing the warmest leads.
Don't waste time you on low quality leads. Filter through all your contacts to find the warmest leads who are most engaged and visiting your site in real time. Spend your time closing quality leads, not chasing cold prospects.
Learn more about the sales leads tool »
Use our proven email templates or create your own.
Access a library of email templates designed for every step of your customer’s journey or turn your best emails into templates you can personalize. Your templates will always be one click away inside your inbox – whether you use Office 365 for Windows, Outlook, or Gmail. Save hours when you can send an email in seconds.
Start Using HubSpot CRM Today
Finally, a CRM your sales team will actually use.
Enjoy unlimited users, data, and up to 1,000,000 contacts with no time limit or expiration date.