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Zoho Alternative

Your CRM is core to the operations and successes of every team of your business, so choosing the best CRM to suit your needs is critical. This page compares HubSpot and Zoho—two popular CRM options—to help make the evaluation process straightforward.
Ready to get started on the HubSpot CRM? It's 100% free — forever.


In your process to find the best CRM for your business, you might wonder how Zoho compares to HubSpot CRM. Zoho has all of the bells and whistles with confusing pricing and a complex implementation process to match. HubSpot CRM delivers a simpler, more intuitive user experience that helps salespeople save time and focus on what matters most: building great relationships and winning new business.

Zoho is a Web-based customer relationship management (CRM) solution tailored to the needs of small and midsized businesses. Its interface includes CRM tools such as sales and marketing automation, customer support and help desk, product configuration and reporting and customer analytics.

HubSpot CRM is a cloud-based customer relationship management (CRM) software solution specializing in sales automation. With HubSpot CRM, users can control content, channels and marketing performance in one place, as well as track the people who are most important to their businesses’ success.

1547498761HubSpot CRM is the #1 Top CRM Software based on G2 Satisfaction Scores.

Additionally, HubSpot CRM is ranked 4.2 out of 5 compared to Zoho ranked 3.9 out of 5 based on total G2 reviews. "I have used a number of CRM's over my 20+ year sales career and HubSpot wins the CRM battle! We have been using HubSpot now for over 3 years. The most important thing to me as well as any Sales Manager/Director is that the CRM that we choose is liked and used effectively by the rest of the team. If sales people struggle to understand and use a CRM...they'll simply stop using it. HubSpot is so simple to start with that sales people easily see the benefits and dig in."
 - Michael C.    (Read Reviews)



HubSpot CRM won Best CRM Software and Best Sales Software Awards in 2018 by Finances Online.sales2018

"HubSpot Sales automates all sales-related operations, and saves valuable time at every stage of the funnel. You can use it to automate reminders and follow-up emails without being impersonal, and turn the most repetitive among them into standardized templates you could later use to measure the effects of your performance. Follow up is timely and relevant, as you will immediately be notified whenever a customer opens an email." - Finances Online Review

HubSpot CRM and Sales Hub outrank Zoho CRM on overall score and user satisfaction (Finances Online). "The top CRM software solution on the market is HubSpot CRM. It was chosen for having robust core customer relationship management functionalities, easy set-up, and simple navigation. Moreover, the vendor offers affordable and flexible pricing plans for different business sizes" (Finances Online: Top 3 CRM Solutions). 

Compare by Price

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  HubSpot CRM Zoho CRM
  Free forever Starts at $12 per user per month
10 Users



25 Users



50 Users



Free forever

While other CRM systems have complex pricing tiers and short trial periods, we only have one: Free forever. A CRM system is a crucial part of running a successful business so we want to make the HubSpot CRM available to as many businesses as possible.

Unlimited users

As your team grows, you'll need more users on your CRM. Whether you’re a team of 1 or 1,000 -- give every single person in your company full access to HubSpot CRM -- free. 

1,000,000 contacts and companies

Zoho caps your account at 25,000 contacts. With HubSpot CRM, you don't need to worry about whether adding new contacts will kick you up to the next pricing tier -- you can keep records on up to 1,000,000 contacts and companies at no cost.

Unlimited storage and insights

Store logged emails, recorded calls, documents, notes, and company insights without hitting a storage cap.

Stop the busywork and focus on selling

Add new contacts and companies to your database in seconds

Create new contacts straight from your email with a single click. HubSpot CRM automatically creates and populates a company record for you.

Keep contact, company, and deal records up to date

While most CRMs require you to manually update information on a contact or company, HubSpot CRM will automatically enrich your data and keep records up-to-date by syncing sales activity across your CRM and pulling from a database of over 20 million businesses.

Log sales activities automatically

Make calls, send emails, create tasks, and publish notes. HubSpot CRM will log your activities for you. Goodbye, manual data entry. 

Send optimized sales emails in less time

Email templates only go so far. With HubSpot CRM, you can also schedule your emails for optimum deliverability. You’ll get a notification as soon as your email is opened so you can follow up effectively.

Keep using the tools you know and love

  1. Access HubSpot CRM features within Gmail and Outlook

    Zoho does a one-way sync from Gmail and Outlook, so you have to switch between your email and CRM. With HubSpot CRM's two-way sync, you can create a new contact in your CRM, load email templates, and automatically log sales activity without leaving Gmail or Outlook.

    Schedule meetings via Google Calendar from inside HubSpot CRM

    Connect Google Calendar to HubSpot CRM in seconds and schedule meetings without leaving your email.

    Quickly access Google Drive and Dropbox files

    Attach Google Drive and Dropbox files to your contact, company, and deal records for quick access during sales calls and while drafting emails.


Get up and running without IT or expensive consultants

  1. Intuitive to implement

    HubSpot CRM is built with fast-moving teams in mind. Its modern design is intuitive to use, lightweight, and easy to adopt.

    Customize contact, company, and deal records

    Create records that only show the information your sales team needs to reach out, follow up, and close.

    Design your sales pipeline around your process

    Design your sales process all by yourself. Just click, drag, and drop to create multiple pipelines and customized deal stages. 

    Use our free reports or create your own

    A pre-loaded reporting dashboard shows your pipeline, individual sales rep metrics, and progress toward quota. Zoho CRM requires you to upgrade to a paid account for these features.


Import your spreadsheet of contacts in minutes

The import tool lets you easily migrate your entire list of contacts from a spreadsheet when you switch to HubSpot CRM -- no complicated configurations or expensive consultants required. It’s automated, free, and can be done without help from IT.

A community that has your back

HubSpot Academy

HubSpot Academy's integrated learning center offers free certification courses to take your sales and marketing teams to the next level. Whether you're developing your digital marketing and sales skills or onboarding new teammates, HubSpot Academy is at your side to help you grow.

HubSpot Community

Our Community is there when you need them. Whether it’s getting set up or figuring out the best way to customize the CRM for your needs, there are over 5,000 community members willing to help.

Knowledge Base

You’re busy. You don’t have time to file a support ticket. You’re also extremely smart and can find answers on your own. Search our comprehensive Knowledge Base to answer any question you might have about our products.

HubSpot is trusted by over 64,500 businesses in more than 100 countries

  • “This is the easiest CRM I've ever used. Having been in sales and marketing/sales-related roles for many of the past 20 years, I've worked with everything from an ancient version of ACT! to Siebel, Salesforce, Zoho, and too many others to remember. HubSpot CRM by far has the most intuitive interface. Love, love, love this product!"

    Crystal White

    Strategy Lead

    Launch Interactive, LLC

Start Using HubSpot CRM Today

Think CRM software is just about contact management? Think again. HubSpot CRM has free tools for everyone on your team, and it’s 100% free — forever.

Enjoy unlimited users, data, and up to 1,000,000 contacts with no time limit or expiration date.
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