Microsoft Dynamics vs HubSpot

HubSpot includes all the features you need in its advertised price, and you only pay for additional revenue-generating sales seats. Free seats are available for team members who need visibility into the business, such as reporting, without any of the day-to-day functionality of sales tools. Learn more about the value of HubSpot’s free seats. 

Microsoft charges for every user and requires paid add-ons for essential features. Aligning your marketing and sales teams, giving executives visibility into reporting, or even letting your reps operate in a shared inbox is going to cost extra.

How much does Microsoft Dynamics 365 Sales cost? For Dynamics 365 Sales Enterprise with the reporting add-on (Sales Premium), you're looking at $98,000 per year for a team of 50 paid users. In comparison to HubSpot Sales Hub Enterprise, you're looking at $75,000 per year for a team of 50 paid users—$23,000 less than Microsoft Dynamics 365 Sales Premium and with more features included. 

HubSpot is uniquely dedicated to ease-of-use and simplicity for admins, reps, and managers. This way, you spend less time (and money) getting your sales system to work how you want it to. Customers have the freedom to organize and administer their CRM without the need to hire a dedicated admin. Need a more sophisticated approach? We've introduced custom objects which let you architect your enterprise sales CRM in a flexible, intuitive way for your business.

Dynamics implementation and maintenance requires experienced and well-trained administrators. Most Dynamics customers need to bring in a consulting agency (source), hire one or more full-time admins (with an average salary of $76,526 according to Glassdoor), or have current employees become Dynamics administrators.

HubSpot wants to see your business grow. Our world-class support and customer success teams are available to all customers– with phone and email support at no extra charge for Pro and Enterprise customers– and you won’t pay more for it as you grow. Plus, HubSpot Academy, consistently ranked as one of the top online learning platforms in the world (source), is available right at your fingertips. 

Dynamics includes support with your Dynamics 365 subscription. If you want professional direct support (one-on-one advice and 24x7 technical support), you’ll need to pay an additional $9 per user per month (source). Also, you access free and paid certifications and trainings (source).

HubSpot CRM combines a consumer grade user experience with enterprise power. Sales Hub delivers on contact management, sales analytics, sales engagement, sales automation, pipeline management, custom objects, CPQ, and much more. Thousands of growing mid-market B2B companies, enterprise brands, and high-growth unicorns trust Sales Hub to scale with them as they grow. 

Dynamics offers sales execution (lead management, forecasting, CPQ, etc.), reporting, and more. They offer a wide range of powerful products for businesses of all sizes. Though, you’ll need to purchase add-ons to gain functionality to LinkedIn Sales Navigator and contextual insights (pipeline forecasting, email engagement, predictive scoring, relationship analytics, and more, source).

Both HubSpot and Dynamics feature advanced tools for scaling sales teams. 

HubSpot is consistently ranked the most user-friendly CRM and B2B software (source), with rep adoption often cited as a key benefit among HubSpot users. As a result of higher rep adoption and usage, customers making the switch to HubSpot often see an improvement in their data quality. When paired with HubSpot’s powerful reporting and automation features, high-quality data gives leaders greater visibility into the overall health of their business. 

Dynamics has robust reporting that’s highly customizable. This customization can take time to implement and require training to master. G2 users ranked HubSpot above Dynamics 365 Sales in ease of setup (source). Though, once you master Dynamics or hire an administrator, you’ll be able to create robust custom tools to improve your sales process.

HubSpot and Dynamics both offer powerful tools for sales teams. But what good is power if the tools take months to learn? A great CRM should be easy-to-use and loved by all.

HubSpot’s CRM and supporting Sales, Marketing, & Service Hubs have all been built by HubSpot from the ground up. You’ll get a unified and consistent experience where data, reporting, and individual tools look and feel the same. 

Dynamics offers more products like marketing, sales, customer service, field service, and more, but the extensibility means more maintenance and a higher learning curve. If you’re a Microsoft 365 power user, you’ll find Dynamics to be a great fit since Dynamics fits within the same platform. For example, an integration with Outlook enables users to track email appointments, tasks, and contacts into the same system.

HubSpot and Dynamics are all-in-one platforms. They both offer a CRM along with all the tools your front office teams need including sales, marketing, and service tools. Having connected tools will allow your team to better collaborate and create a cohesive customer experience.

HubSpot provides ease-of-use and supportive practices to help businesses get started. HubSpot also offers a flexible data structure for your CRM with custom objects, so custom implementations are a breeze. HubSpot’s usability means that you have the flexibility to change and adapt your HubSpot instance over time, layering in more customization and nuance as your business scales.

Dynamics features powerful customization for complex and sophisticated organizations. For example, tools like Flow and PowerApps can rapidly address complex business needs, especially for businesses in the manufacturing sector. Though, these tools are not included in the base price and must be purchased separately.

HubSpot and Dynamics offer the power that scaling businesses need. These businesses need CRMs that can scale with them as their needs change and grow. That’s why it’s important to have the flexibility and control to customize your CRM to fit your business process.

HubSpot’s App Marketplace takes the same approach to 3rd party integrations as it does its own software – focusing heavily on power, ease-of-use, and quality. Installing and configuring integrations via the marketplace is simple with over 500 apps and integrations, many of which are native (HubSpot-built) integrations.

Dynamics connectors library offers hundreds of tools that you can use to integrate with Dynamics 365. Connect tools within the Office suite or 3rd-party apps. Also, flow templates allow you to pair two or more apps together to run a specific process. 

HubSpot and Dynamics both offer excellent add-on functionality through a robust app ecosystem. Both offer open APIs and developer tools to help you cater your CRM to your company.