Unless you’re doing ethical, honest work, you won’t have any credibility, and in that case, you might as well not bother. The people who run Contently, a New York company that matches freelance journalists with corporate writing gigs, actually believe that people creating corporate content “should seek to adhere to stricter standards of reporting than traditional journalism.”

Contently created this Code of Ethics and urges companies and freelancers in its ecosystem to abide by these guidelines when creating corporate content.