Full Partner Community Events
We’ll bring the entire partner and provider community together. The focus will be to talk about the program, progress throughout the year, and key product or program updates you need to know about.
HubSpot Solutions Partner Events & Programs
This page details the difference between partner led events, HubSpot hosted events, and all the community programs you can’t miss.
Partner Led Events
There's two types of partner led events: (1) An official HubSpot program like HubSpot User Groups (HUGs), where you apply to be a leader and receive HubSpot support. (2) Your own event!
We’ve pulled together a comparison chart to help you determine the type of event that best aligns with your goals.
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| HubSpot User Groups (HUGs) | Your Own Partner Event | |
|---|---|---|
| Official HubSpot logo |
|
❌ |
| HubSpot speakers |
|
Available to tiered partners upon request. |
| Frequency requirement |
Once a quarter. |
❌ |
| HubSpot approval required |
|
❌ |
| Event funding |
❌ |
❌ |
| Database ownership |
❌ |
|
| Email send to HubSpot customers |
|
❌ |
| Event listing on HubSpot’s domain |
Find a HUG webpage. |
❌ |
| Audience |
HubSpot customers and users. |
Your choice. |
HubSpot Hosted Events
Partner events are a great channel for us to share important information, connect and work together. They’ve become very important to our community. We have two types of events for partners and the goal of both is to better enable you as a partner. Expect a mix of live and on-demand events with regional friendly times and more opportunities to connect.
Partner Preview Events
In addition to the events for everyone, we’ll be hosting exclusive events for our platinum, diamond and elite partners. The focus will be to give our top tier partners a ‘first look’ at new product releases and campaigns.
Partner Programs
Community makes our program special, and we want everyone to benefit from that value. Our partners are located all around the world, speak countless languages, go by different pronouns, and have unique racial identities. Below are a few programs that celebrate achievements and foster a sense of belonging among all partners.
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| Description | Goal | Sign Up | |
|---|---|---|---|
| Partner User Groups (PUGs) |
Role-based networking groups that connect you with partner peers in your corner of the world. Meet partners across various tiers (untiered through elite tier) and backgrounds who face similar challenges to you. |
Peer to peer networking. |
Application is open 2x a year - Jan and mid-year. More info available here. |
| Impact Awards |
Quarterly and yearly exclusive rewards that recognize solutions partners for exceptional client work. |
Recognition and reward. |
Check out this page for more details and to apply. |
| DEI&B Sponsorship Program |
1-5 partners who identify as business owners of color will be matched with a HubSpot Executive and meet monthly as a small group to discuss challenges and ways to increase social capital. |
Relationship sponsorship program for partners to help increase their social capital. |
Application is open at the start of the year. More info available here. |
Community
Community is so important, which is why we're investing more than ever in all aspects of Community. Given the large customer presence, we want to enable you to be there too. That's why we've added a private partner space.
In the Solutions Partner Program Community you can find details on partner events, discuss strategies, share ideas in a safe space, get advice from your peers, and hear from HubSpot.
You can still use our partner Facebook group and Slack channel, but over time, we’re going to invest more and more in the HubSpot community, with additions like videos and partner to partner content.