Whether you’re looking to host an inbound-themed event, promote your partnership with HubSpot, or use HubSpot brand elements, you’ve come to the right place. Follow these guidelines to comply with HubSpot copyrights, trademarks, and branding.
Event naming, speakers, and sponsorships.
Here’s what you need to know before you give your event a name:
HubSpot has invested a great deal in the promotion and production of the annual INBOUND event (our partners are one of the reasons for its great success) so the preservation of the INBOUND/Inbound name use is very important for the event’s awareness and brand equity. We also strive to solve for attendees of your events and want to avoid any confusion with their perceived relation to our INBOUND conference.
Although we love to join our partners’ events, we cannot guarantee a HubSpotter can speak at your event. Here at HubSpot, we have to weigh a few factors in determining the investment (and feasibility) in HubSpot’s official participation in your event. For example, we look normally limit travel to events where HubSpotters would be speaking to audiences of 250+ attendees.
If you’d like to request a HubSpot speaker for your event, please fill out this form.
At this time, we don’t give sponsorship support for partner events. Note that HubSpot does not allow the use of its logo in conjunction with partner events or program sponsorship.
Press releases, blogs, and social media.
Looking to write a press release that announces your new partner certification, tier status, or mentions your relationship to HubSpot in any way? Fantastic. Please follow the instructions below.
Once you’ve written your press release, it’s time to submit it for approval.
Your company blog or social media is a great way to get the word out about our collaboration. If you’d like to use either of these channels to announce your news, please be sure to follow the same guidelines noted for press releases and seek approval of final copy.
Logo use, ad campaigns, and naming.
We’ve assembled quite a few logos you can use to show off your partner status or tier achievement. Tier badges are reserved only for partners who have reached a specified tier.
We’ve also provided other creative assets like product screenshots and illustrated icons that are available for use in your marketing and communications materials.
Please don't modify or adjust these logos, or use the HubSpot logo (or parts of it, like the sprocket) as a part of your company logo or branding.
You can find tier badges available for download in the HubSpot Brandfolder - Solutions Partner Hub.
Using the partner-specific badges and logos is always preferred, but if you have a use case that the HubSpot company logo or sprocket is more appropriate for, you must first submit a mock-up of your asset and seek approval for logo usage by completing this form. Please note that logo request reviews can take between 7-10 business days.
If your request is approved, you will receive a timed, private link to the Brandfolder where you can download high-res versions of the logos.
Before submitting your request, please refer to Trademark Usage Guidelines. When using any version of the HubSpot logo, do not change or alter the color of the logos, and do not skew or distort the logos in any way, shape, or form.
If you’d like to run a Google Ads PPC campaign that mentions your company and HubSpot in relation to our partnership, you’ll need to request approval from HubSpot and Google for the trademark use. Here’s how the process works:
Please note that we won’t approve any ads that point to your HubSpot Solutions Directory profile, because HubSpot’s domain would appear as the displayed URL, which could mislead users.
Ads on other platforms: If you'd like to use the HubSpot trademark for paid ads on a platform other than Google, please complete this form so that our Communications team can review your ads.
What’s in a name? We like to make things as easy as possible for our customers (and your customers) to know where they can go to get the best products, services and support to empower their business growth. Naming conventions is one way we like to simplify things -- all the while keeping the integrity of the HubSpot brand -- so here’s some guidance on how to go about naming your programs, services, communities and content in relation to HubSpot:
A question you may be asking is, how can I use the name HubSpot to showcase our partnership?
Here’s some guardrails:
Do:
Don’t:
A note on discussions and forums:
With the help of our partners, we've spread the gospel of "inbound marketing" far and wide. While we hold a trademark on the term "INBOUND" for events to make sure our annual conference is easy to distinguish, we see the term "inbound marketing" as a generic term used to cover an approach to marketing that focuses on creating great content to pull people toward a company and product, a natural opposite to "outbound marketing" tactics.
To make sure that these generic terms stay available to the whole community (even those who don't use HubSpot), we don't allow our partners to monopolize terms like "inbound" and "inbound marketing". This means that partners may not trademark those terms or enforce them against others.
If you have any questions about naming conventions involving the HubSpot brand name, please reach out to partners@hubspot.com to discuss.
While it’s never made us feel great, we have required solutions partners not in alignment with these branding guidelines to change corporate and/or product name(s), domain names, social media assets, signage, printed promotional materials, website copy or logos, product descriptions, demos, booth design, messaging, and other materials. Costs for rebranding or the production of new material to comply with our branding guidelines is the sole responsibility of the partner.
Trademark Usage Guidelines can be found here and Content Usage Guidelines can be found here. Use these for basic guidelines around HubSpot’s name usage and copyrights.