Event, press, and branding Guidelines
If you’re looking to hold an inbound-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements, you’ve come to the right place.
Follow these guidelines to comply with HubSpot copyrights, trademarks, and branding.
Event naming, speakers, and sponsorships.
We love when our partners host events to help spread the good inbound word and, naturally, we want to help support your event promotion. In order to prevent confusion amongst prospective attendees about the event’s host, here’s what you need to know before you give your event a name:
Your event cannot use “inbound” by itself or combined with another word in any capacity. Example: “Inbound Jacksonville”, “Inbound Experience” or “Inbound Summit."
Your event cannot include the word “inbound” as part of another word. Example: “Wisconsinbound."
You CAN however, use "inbound marketing" to describe your event. So, something like "Inbound Marketing Summit Ohio" would work.
HubSpot has invested a great deal in the promotion and production of the annual INBOUND event (our partners are one of the reasons for its great success) so the preservation of the INBOUND/Inbound name use is very important for the event’s awareness and brand equity. We also strive to solve for attendees of your events and want to avoid any confusion with their perceived relation to our INBOUND conference.
Keep in mind that you’re free to use phrases like “digital marketing”, “content marketing” and just plain old “marketing” in your event name. One of those coupled with your geographic area and “summit”, “workshop” or “conference” and you’ve got the title for one can’t miss event!
Although we love to join our partners’ events, we cannot guarantee a HubSpotter can speak at your event. Here at HubSpot, we have to weigh a few factors in determining the investment (and feasibility) in HubSpot’s official participation in your event. For example, out-of-state engagements require more travel and investment, so we look normally limit travel to events where HubSpotters would be speaking to audiences of 250+ attendees.
We also consider the content of your event, the audience makeup, and the lead time necessary to put together a presentation. Reach out to your HubSpot Channel Account Manager or Channel Consultant to confirm if your event is a good fit.
If you’d like to request a HubSpot speaker for your event, please fill out this form.
At this time, we don’t grant sponsorship support for partner events. Note that HubSpot does not allow the use of its logo in conjunction with partner events or program sponsorship. Typically, our support is enacted through speaking or creating engagement with event attendees, in lieu of logo usage/branding.
Press releases, blogs, and social media.
Looking to write a press release that announces your new partner certification or tier status? Fantastic. Please follow the instructions below.
If you would like to announce something else or have an opportunity to conduct media relations outreach for story placement - please send an email to email@example.com to discuss.
Once you’ve personalized your press release, working together with your Channel Account Manager for his/her quote, it’s now time to submit for approval.
Your agency or personal blog is a great way to get the word out about our collaboration. If you’d like to utilize your blog to announce the news, please be sure to follow the same guidelines noted for press releases and seek approval of final copy.
Feel free to use any of these pre-approved social media posts. Remember, you can use the badge images for visual panache and feel free to link to your official HubSpot Solutions Directory profile to show off your tier status.
Certified Solutions Partner Post
We’re extremely excited to announce that [YOUR COMPANY NAME] is now a HubSpot Solutions Partner. Looking forward to helping change the way the world does marketing, one business at a time!
Tiered Partner Post
We just hit [INSERT TIER STATUS] here at [YOUR COMPANY NAME] and we couldn’t be more proud. Check out our new listing on the HubSpot Solutions Directory: https://www.hubspot.com/agencies
Solutions Partner Tweets
Tiered Partner Tweets
Logo use, ad campaigns, and naming.
For usage of the HubSpot sprocket, please refer to these trademark guidelines. We’ve assembled quite a few logos you can use to show off your tier status, as well as your Certified Partner status. These logos are only reserved for Partners who have reached a specified tier or certification status. Please do not modify or adjust these logos, such as using the HubSpot logo, or pieces of it (sprocket) as a part of your company logo / brand element.
If you’d like to run a Google Ads PPC campaign that mentions your company and HubSpot in relation to our partnership, you’ll need to request approval from HubSpot and Google for the trademark use. Here’s how the process works:
Fill out this form. You'll be asked to include the following:
Please note that we won’t approve any ads that point to your HubSpot Solutions Directory profile as HubSpot’s domain would appear as the displayed URL and it could mislead users.
What’s in a name? We like to make things as easy as possible for our customers (and your customers) to know where they can go to get the best products, services and support to empower their business growth. Naming conventions is one way we like to simplify things -- all the while keeping the integrity of the HubSpot brand -- so here’s some guidance on how to go about naming your programs, services, communities and content in relation to HubSpot:
A question you may be asking is, how can I use the name HubSpot to showcase our partnership?
Here’s some guardrails:
A note on discussions and forums:
With the help of our partners, we've spread the gospel of "inbound marketing" far and wide. While we hold a trademark on the term "INBOUND" for events to make sure our annual conference is easy to distinguish, we see the term "inbound marketing" as a generic term used to cover an approach to marketing that focuses on creating great content to pull people toward a company and product, a natural opposite to "outbound marketing" tactics.
To make sure that these generic terms stay available to the whole community (even those who don't use HubSpot), we don't allow our partners to monopolize terms like "inbound" and "inbound marketing". This means that partners may not trademark those terms or enforce them against others.
If you have any questions about naming conventions involving the HubSpot brand name, please reach out to firstname.lastname@example.org to discuss.