Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/partners/promotion-guidelines) - [Deutsch](https://www.hubspot.de/partners/promotion-guidelines) - [English](https://www.hubspot.com/partners/promotion-guidelines) - [Español](https://www.hubspot.es/partners/promotion-guidelines) - [Português](https://br.hubspot.com/partners/promotion-guidelines) - [Français](https://www.hubspot.fr/partners/promotion-guidelines) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.jp/partners/promotion-guidelines) - [Deutsch](https://www.hubspot.de/partners/promotion-guidelines) - [English](https://www.hubspot.com/partners/promotion-guidelines) - [Español](https://www.hubspot.es/partners/promotion-guidelines) - [Português](https://br.hubspot.com/partners/promotion-guidelines) - [Français](https://www.hubspot.fr/partners/promotion-guidelines) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) # Solutions Partner Program Promotional Guidelines Whether you’re looking to host an inbound-themed event, promote your partnership with HubSpot, or use HubSpot brand elements, you’ve come to the right place. Follow these guidelines to comply with HubSpot copyrights, trademarks, and branding.  Menu Scroll Left Scroll Right - [Event Guidelines](https://www.hubspot.com#event) - [Press Guidelines](https://www.hubspot.com#press) - [Brand Guidelines](https://www.hubspot.com#brand) ## Event Guidelines Event naming, speakers, and sponsorships. #### __Event Naming__ Here’s what you need to know before you give your event a name: - Your event cannot use “inbound” or “unbound” alone or combined with another word in any capacity. Example: “Inbound Jacksonville”, “Inbound/Unbound Experience” or “Inbound/Unbound Summit." - Your event cannot include the word “inbound” as part of another word. Example: “Wiscons__inbound."__ - You __CAN__ use "inbound marketing" to describe your event. Example: "Inbound Marketing Summit Ohio." HubSpot has invested a great deal in the promotion and production of our annual event (our partners are one of the reasons for its great success) so the preservation of the INBOUND/Inbound and UNBOUND/Unbound name use is very important for the event’s awareness and brand equity. We also strive to solve for attendees of your events and want to avoid any confusion with their perceived relation to our INBOUND/UNBOUND conference. #### __HubSpot Speakers__ Although we love to join our partners’ events, we cannot guarantee a HubSpotter can speak at your event. Here at HubSpot, we have to weigh a few factors in determining the investment (and feasibility) in HubSpot’s official participation in your event. For example, we look normally to limit travel to events where HubSpotters would be speaking to audiences of 250+ attendees. If you’d like to request a HubSpot speaker for your event, please fill out [this form](https://offers.hubspot.com/request-a-hubspot-speaker).   #### __Sponsorship Support__ At this time, we don’t give sponsorship support for partner events. Note that HubSpot does not allow the use of its logo in conjunction with partner events or program sponsorship.  ## Press Guidelines Press releases, blogs, and social media. Looking to write a press release that announces your new partner certification, tier status, or mentions your relationship to HubSpot in any way? Fantastic. Please follow the instructions below.  #### __Step 1: Write your press release/announcement__ - If you are writing a press release/announcement to share news unrelated to a tier status change, but you plan to mention HubSpot in any way, feel free to draft your announcement following the guidelines outlined in Step 2 below. - If you're announcing that your business has joined the Solutions Partner Program or achieved a new tier status, please choose the correct press template for your announcement: - [Partner Certification completion announcement](https://docs.google.com/document/d/1CWvLZIys-HrLBUzoqefL5ZppRYbQiY0IURzSDPsvA9I/edit) - [Tier status update](https://docs.google.com/document/d/1YHpYko4wPuB7v2ipSKZvZZa3txSlfBkKqKIp6_6LgiI/edit) (gold) - [Tier status update](https://docs.google.com/document/d/1u_tpnKOcM-mE0O-gO9VjyUS4NgT36cJQZmMCJ8__s0E/edit?usp=sharing) (platinum, diamond) - [Tier status update](https://docs.google.com/document/d/1la5fmx40CRSNPK6ImO6YLDhu8szsY-L_SKApAYmUht0/edit?usp=sharing) (elite) - __For tier status updates:__ quotes from HubSpot managers are only provided for gold-tiered partners and above, while quotes from HubSpot executives are only provided for platinum-tiered partners and above. #### __Step 2: Make sure your draft meets HubSpot's partner press guidelines__ - When using the word "partner" in your release, please specify up-front that you are a "HubSpot solutions partner". - Make sure HubSpot is spelled with a capital "S". - Do not include superlative language such as "#1 agency", "leading agency", or "top 10 agency." - Refer to your business as a "HubSpot agency" or "HubSpot partner", not a "HubSpot agency partner/partner agency" - Do not include statistics related to HubSpot that cannot be verified by HubSpot. Approved statistics include:  - "Reached <tier name> tier in <amount of time>" - "Manage or sell <dollars> amount of MRR, compared to tier requirement of <dollars>" - "Onboarded <X amount of> clients" If you have a stat you'd like to use that is not listed here, please work with your PDM (Partner Development Manager) to determine if it's allowed.   #### __Step 3: Submit your draft for approval__ Once you’ve written your press release, it’s time to submit it for approval.  1. Do a quick review of the press guidelines outlined above. 2. Submit your ready-for-publication release [here](https://form.asana.com/?k=VJmGrNjs2uLJxBFkseUkgw&d=8587152060687). 3. Once in review, you will see the following message at the top of your document: __DO NOT EDIT.__ __THIS PRESS RELEASE IS CURRENTLY BEING REVIEWED BY HUBSPOT.__  During this time, HubSpot will verify achievement, any stats used, messaging, etc. Please note reviews take 7-10 business days. 4. Once our review is complete, you will be notified via email. #### __Blog & Social Media__ Your company blog or social media is a great way to get the word out about our collaboration. If you’d like to use either of these channels to announce your news, please be sure to follow the same guidelines noted for press releases and seek approval of final copy. ## Brand Guidelines Logo use, ad campaigns, and naming. #### __HubSpot Logo Use__ We’ve assembled quite a few logos you can use to show off your partner status or tier achievement. Tier badges are reserved only for partners who have reached a specified tier. We’ve also provided other creative assets like product screenshots and illustrated icons that are available for use in your marketing and communications materials. Please don't modify or adjust these logos, or use the HubSpot logo (or parts of it, like the sprocket) as a part of your company logo or branding.  __You can find tier badges available for download in the__ [HubSpot Brandfolder - Solutions Partner Hub.](https://brandfolder.com/hubspot/solutions-partner-hub) Using the partner-specific badges and logos is always preferred, but if you have a use case that the HubSpot company logo or sprocket is more appropriate for, you must first submit a mock-up of your asset and seek approval for logo usage by completing [this form](https://form.asana.com/?k=VJmGrNjs2uLJxBFkseUkgw&d=8587152060687). Please note that logo request reviews can take between 7-10 business days.  If your request is approved, you will receive a timed, private link to the Brandfolder where you can download high-res versions of the logos.  Before submitting your request, please refer to [Trademark Usage Guidelines.](https://legal.hubspot.com/tm-usage-guidelines) When using any version of the HubSpot logo, do not change or alter the color of the logos, and do not skew or distort the logos in any way, shape, or form. #### __PPC and Other Advertising Campaigns__ If you’d like to run a Google Ads PPC campaign that mentions your company and HubSpot in relation to our partnership, you’ll need to request approval from HubSpot and Google for the trademark use. Here’s how the process works: 1. Fill out [this form](https://form.asana.com/?k=VJmGrNjs2uLJxBFkseUkgw&d=8587152060687). You'll be asked to include your 10-Digit Google Ads Customer ID (note: This is not your HubSpot Account number), postal address associated with the account, full legal name of the company on the account, website of the account, and the full ad copy you plan to run. In your ad, please specify that you are a "HubSpot partner" or "HubSpot agency" and not a "HubSpot agency partner." Also, please make sure HubSpot is spelled with a capital “S” and that you include all variations of the ads you plan to run with the “HubSpot” trademark. 2. We’ll review the copy and contact you if any edits are necessary. 3. Once we've approved your ads, we'll initiate the trademark approval process with Google, which can take up to 7 business days. 4. We’ll notify you when we've submitted your request to Google and once Google has approved the request. You’ll then submit your ads to Google. Please note that __we won’t approve any ads that point to your HubSpot Solutions Directory profile__, because HubSpot’s domain would appear as the displayed URL, which could mislead users. __Ads on other platforms:__ If you'd like to use the HubSpot trademark for paid ads on a platform other than Google, please complete [this form](https://form.asana.com/?k=VJmGrNjs2uLJxBFkseUkgw&d=8587152060687) so that our Communications team can review your ads.   #### __The HubSpot Name__ What’s in a name? We like to make things as easy as possible for our customers (and your customers) to know where they can go to get the best products, services and support to empower their business growth. Naming conventions is one way we like to simplify things -- all the while keeping the integrity of the HubSpot brand -- so here’s some guidance on how to go about naming your programs, services, communities and content in relation to HubSpot: A question you may be asking is, *how can I use the name HubSpot to showcase our partnership?* Here’s some guardrails: __Do:__ - Indicate that you’re a “Certified HubSpot Solutions Partner.” - Capitalize the “S” in “HubSpot”. You’d be surprised at how many times that doesn’t happen. Sigh. - Be sure to create something that is distinct from HubSpot’s brand and products if you’re naming a program or service for your company. __Don’t:__ - Title your program, service or product with the word HubSpot or “Hub” in the title, or modify, imitate or abbreviate any HubSpot brands or names anywhere in the naming convention. For example, “HubConnectors Program” or “HubBrand Lift” would be no-gos. - Use your agency name + “for HubSpot”. For example, “Webstar Marketing Program for HubSpot” and “Amazing CRM Services for HubSpot” wouldn’t be ok. - Note: There are a few instances of existing preapproved uses of the "Hub" derivative of HubSpot within our global partner program. If you think your use case falls into this category, please contact your partner manager to confirm that's accurate. HubSpot may require partners using the "Hub" derivative terms to include a disclaimer or "by \[partner name]" tagline to avoid confusion, or change the appearance, color, or design of their logos or website. These changes are at the partner's cost. - Partners may not use HubSpot's protected trade dress, meaning the appearance, layout, color scheme, and/or design of the HubSpot site, as described in the [Trademark Usage Guidelines here](https://legal.hubspot.com/tm-usage-guidelines). - Partners may not register or use domain names that include "HubSpot" or any other HubSpot mark, as described in the [Trademark Usage Guidelines here.](https://legal.hubspot.com/tm-usage-guidelines) __A note on discussions and forums:__ - We love when our partners create and foster online discussions, forums and general interest groups about HubSpot. However, we require you follow either of the following naming guidelines. - Preface HubSpot with “unofficial” (example: The Unofficial HubSpot Marketing Automation Discussion Group) --OR-- - Specify that it’s a group or discussion for “HubSpot Users” or “HubSpot Solutions Partners” (example: HubSpot User Marketing Automation Discussion Group) - In addition to conferences or events (see Events, above), the HubSpot name should not be used in naming podcasts, newsletters, blogs, ebooks, reports, or other regular content vehicles produced by the partner. This also includes the use of the name HubSpot in domain names such as hubspotguru.com. - If you have any questions or would like to submit your naming idea for our consideration, please contact the Legal team and a member of the team will respond to your inquiry in a timely fashion. #### __The Terms "Inbound" and "Unbound"__ With the help of our partners, we've [spread the gospel](https://www.hubspot.com/inbound-marketing) of "inbound marketing" far and wide. While we hold a [trademark](https://legal.hubspot.com/trademarks) on the term "INBOUND" for events to make sure our annual conference is easy to distinguish, we see the term "[inbound marketing](https://en.wikipedia.org/wiki/Inbound_marketing)" as a generic term used to cover an approach to marketing that focuses on creating great content to pull people toward a company and product, a natural opposite to "outbound marketing" tactics. To make sure that these generic terms stay available to the whole community (even those who don't use HubSpot), we don't allow our partners to monopolize terms like "inbound" and "inbound marketing". This means that partners may not trademark those terms or enforce them against others. Similarly, partners may not trademark, attempt to trademark, or otherwise make use of or enforce the term UNBOUND against others. If you have any questions about naming conventions involving the HubSpot brand name, please reach out to partners@hubspot.com to discuss. ### __The Fine Print__ While it’s never made us feel great, we have required solutions partners not in alignment with these branding guidelines to change corporate and/or product name(s), domain names, social media assets, signage, printed promotional materials, website copy or logos, product descriptions, demos, booth design, messaging, and other materials. Costs for rebranding or the production of new material to comply with our branding guidelines is the sole responsibility of the partner. Trademark Usage Guidelines can be found [here](https://legal.hubspot.com/tm-usage-guidelines) and Content Usage Guidelines can be found [here](https://www.hubspot.com/content-usage-guidelines). Use these for basic guidelines around HubSpot’s name usage and copyrights. 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