HubSpot Agency Partner Promotion

Event, Press and Branding Guidelines

Howdy, Partner! If you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements, you’ve come to the right place.

Below you’ll find a few guidelines to follow in order to comply with HubSpot copyrights, trademarks, process, and branding. 

Events

Event Name Use

We love when our Partners host events to spread the good word of inbound marketing and, naturally, we want to help support your event promotion. In order to prevent confusion amongst prospective attendees about the event’s host, here’s what you need to know before you give your event a name:

  1. Your event cannot use “inbound” by itself or combined with another word in any capacity. Example: “Inbound Jacksonville”, “Inbound Experience” or “Inbound Summit”
  2. Your event cannot include the word “inbound” as part of another word. Example: “Wisconsinbound
  3. However, you CAN use "inbound marketing" to describe your event. So, something like "Inbound Marketing Summit Ohio" would work.

HubSpot has invested a great deal in the promotion and production of the annual INBOUND event (our Partners are one of the reasons for its great success) so the preservation of the INBOUND/Inbound name use is very important for the event’s awareness and brand equity. We also strive to solve for attendees of your events and want to avoid any confusion with their perceived relation to our INBOUND conference.

Keep in mind that you’re free to use phrases like “digital marketing”, “content marketing” and just plain old “marketing” in your event name. One of those coupled with your geographic area and “summit”, “workshop” or “conference” and you’ve got the title for one can’t miss event!

HubSpot Speakers

Although we love to join our Partners’ events, we cannot guarantee a HubSpotter can speak at your event. Here at HubSpot, we have to weigh a few factors in determining the investment (and feasibility) in HubSpot’s official participation in your event. For example, out-of-state engagements require more travel and investment, so we look normally limit travel to events  where HubSpotters would be speaking to audiences of 250+ attendees.

Typically, events with fewer than 100 attendees won’t be a great fit for a HubSpot speaker. We also consider the content of your event, the audience makeup, and the lead time necessary to put together a presentation.

If you’d like to see if speaker support is available for your event, please send an email to abby@hubspot.com

Sponsorship Support

At this time, we only grant sponsorship support to Diamond-tiered Partners. If you are a Diamond-tiered Partner and are interested in this opportunity, please reach out to Al Biedrzycki [al@hubspot.com]. Note that HubSpot does not allow the use of its logo in conjunction with Diamond-tiered events or program sponsorship. Typically, our sponsorship is enacted through speaking or creating engagement with event attendees, in lieu of logo usage/branding.

Press Releases

Looking to write a press release that announces your new partner certification or tier status? Awesome! Please follow the instructions below. 

If you would like to announce something else or have an opportunity to conduct media relations outreach for story placement - please send an email to abby@hubspot.com to discuss.

Writing a Tier or Partner Certification Press Release using the HubSpot Template

Step 1: Write your Press Release

  • The press release template may be used only for two types of announcements:
    • Tier status updates
    • Partner Certification announcements.
  • When using the word "partner" in your release, please specify you are a "Certified Agency Partner".
  • In the press release template, we've included a placeholder quote from your Channel Account Manager. Please work directly them to customize yours, as each should be unique to your own company.
  • Quotes from HubSpot managers are only provided for Gold-tiered Partners and above, while quotes from HubSpot executives are only provided for Platinum tiered Partners and above.
  • Feel free to insert the HubSpot boilerplate and other up-to-date information about HubSpot found in our Press Room.

Step 2: Approval Process

Once you’ve personalized your press release, working together with your Channel Account Manager for his/her quote, it’s now time to submit for approval. 

  1. Do a quick review of the above guidelines
  2. Submit your ready-for-publication release to your Channel Account Manager via email. Please have "Press Release Review Request" and your agency name in the subject line.
  3. We will then work with you in a timely fashion to review, edit, and finalize for distribution. 

(Optional) Step 3: Blog

Your agency or personal blog is a great way to get the word out about our collaboration. If you’d like to utilize your blog to announce the news, please be sure to follow the same guidelines noted for press releases and seek approval of final copy.

(Optional) Step 4: Social Media

Get social! Feel free to use any of these pre-approved social media posts for sharing the news, too. Remember, you can use the badge images (tiered and Certified Agency Partner) in the appropriate social channels for visual panache! Also, for tier updates, feel free to link to the official listing page to show off your agency’s name!

Facebook / LinkedIn / Other

Certified Agency Partner Post

We’re extremely excited to announce that [YOUR AGENCY’S NAME] is now a HubSpot Certified Agency Partner. Looking forward to helping change the way the world does marketing, one business at a time!

Tiered Partner Post

We just hit [INSERT TIER STATUS] here at [YOUR AGENCY’S NAME] and we couldn’t be more proud. Check out our new listing on the HubSpot [INSERT TIER] Partners Page: http://www.hubspot.com/partners/partner-tiers

Twitter

Certified Agency Partner Tweets

  • We've teamed up with @HubSpot as a Certified Agency Partner. Can't wait to transform business together with #Inbound!
  • Our team (@Agency Name) is excited to announce we've joined @HubSpot as a Certified Agency Partner!

Tiered Partner Tweets

Branding

HubSpot Logo Use

Sometimes it’s a no-go with our logo. For usage of the HubSpot sprocket, please refer to these trademark guidelines. We’ve assembled quite a few logos you can use to show off your tier status, as well as your Certified Partner status. These logos are only reserved for Partners who have reached a specified tier or certification status. Please do not modify or adjust these logos, such as using the HubSpot logo, or pieces of it (sprocket) as a part of your company logo / brand element. 

Tier Logos [Both PNG and vector files] 

Certified Partner Badge [Both PNG and vector files]

PPC Campaigns and Other Advertising campaigns

We rarely approve or initiate print, web or other advertising beyond social or PPC in conjunction with our partner agencies, however, If you’d like to run an AdWords PPC campaign that mentions your company and HubSpot in relation to our partnership, you’ll need to request approval from HubSpot and Google for the trademark use. Here’s how the process works:

  1. Email your request to trademarks@hubspot.com, including all copy and variations of the ads you wish to run*.
  2. We’ll review the copy, make any appropriate edits, and have you sign a release (that includes the approved copy) via DocuSign.
  3. Once we receive the signed document from you, we’ll countersign the release, send it back to you, and HubSpot will initiate the approval process with Google, which can take up to 3 business days.
  4. We’ll notify you when Google has approved the request.
  5. You’ll then submit your ads to Google.

*AdWords copy should be factual and cannot include disparaging or superlative wording

The HubSpot Name

What’s in a name? We like to make things as easy as possible for our customers (and your customers) to know where they can go to get the best products, services and support to empower their business growth. Naming conventions is one way we like to simplify things -- all the while keeping the integrity of the HubSpot brand -- so here’s some guidance on how to go about naming your programs, services, communities and content in relation to HubSpot:

Products and Services

A question you may be asking is, how can I use the name HubSpot to showcase our partnership?

Here’s some guardrails:

  • Do:
    • Indicate that you’re a “Certified HubSpot Partner”
    • Capitalize the “S” in “HubSpot”. You’d be surprised at how many times that doesn’t happen. Sigh.
    • Be sure to create something that is distinct from HubSpot’s brand and products if you’re naming a program or service for your agency
  • Don’t:
    • Title your program, service or product with the word HubSpot or “Hub” in the title, or modify, imitate or abbreviate any HubSpot brands or names anywhere in the naming convention. For example, “HubConnectors Program” or “HubBrand Lift” would be no-gos.
    • Use your agency name + “for HubSpot”. For example, “Webstar Marketing Program for HubSpot” and “Amazing CRM Services for HubSpot” wouldn’t be ok.

Note: There are a few instances of existing preapproved uses of the “Hub” derivative of HubSpot within our global partner program. As of the July 2017 partner guideline updates, these instances will be the only non-adhering examples approved by HubSpot.

Discussions and Forums

We love when our Partners create and foster online discussions, forums and general interest groups about HubSpot. However, we require you follow either of the following naming guidelines.

  • Preface HubSpot with “unofficial” (example: The Unofficial HubSpot Marketing Automation Discussion Group)

--OR--

  • Specify that it’s a group or discussion for “HubSpot Users” or “HubSpot Partners” (example: HubSpot User Marketing Automation Discussion Group)

In addition to conferences or events (see Events, above), the HubSpot name should not be used in naming podcasts, newsletters, blogs, ebooks, reports, or other regular content vehicles produced by the Partner. This also includes the use of the name HubSpot in domain names such as hubspotguru.com.

If you have any questions or would like to submit your naming idea for our consideration, please contact trademarks@hubspot.com and a member of the team will respond to your inquiry in a timely fashion.

The Term "Inbound"

With the help of our partners, we've spread the gospel of "inbound marketing" far and wide. While we hold a trademark on the term "INBOUND" for events to make sure our annual conference is easy to distinguish, we see the term "inbound marketing" as a generic term used to cover an approach to marketing that focuses on creating great content to pull people toward a company and product, a natural opposite to "outbound marketing" tactics.

To make sure that these generic terms stay available to the whole community (even those who don't use HubSpot), we don't allow our partners to monopolize terms like "inbound" and "inbound marketing". This means that partners may not trademark those terms or enforce them against others.

If you have any questions about naming conventions involving the HubSpot brand name, please reach out to abby@hubspot.com to discuss.