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HubSpot Solutions Partner Impact Awards

Recognizing HubSpot Solutions Partners for exceptional client work.

About the Impact Awards Program

We want to recognize you for helping your clients grow better. What better way to showcase the results of your efforts and honor your best client success stories than with a prestigious award?

There are three types of awards open to any HubSpot solutions partners: Category, Performance, and our DEI&B Champion Award.

What Does Winning Mean?

All winners will have their client stories featured on our Impact Awards Hall of Fame page.
 We'll share a PR kit for self-promotion, add the award to your solutions directory profile, share your achievement with the greater partner community, and send you a shiny trophy!

Semiannual Category Awards

This category recognizes partners who are providing value to clients starting with a single product, demonstrating their expertise in delivering a single hub solution to their customer. 

Requirements: Must include only 1 hub. Must tell a story on how the one hub solves the customers' challenges. Case study should define the challenge, solution, results, and impact.

Please reference scoring rubric for criteria guidelines.

This category recognizes a partner who delivers a remarkable multi-product solution to their customer.

Requirements: Must include at least 2 or more hubs. Must tell a story on how those two hubs (or more) work together to solve the customers' challenges. Case study should define the challenge, solution, results, and impact.

Please reference scoring rubric for criteria guidelines.

This category recognizes a partner who's exhibited deep technical knowledge and expertise that enable customers to overcome business challenges and improve processes through a tailored, custom, and complex solution.

This does not include standard implementations, but rather showcases a mix of: custom development work, custom integrations, customizing HubSpot, APIs, or bridging multiple systems into HubSpot, etc.

Requirements: Must extend beyond a standard implementation. Must include a mix of: custom development work, custom integrations, customizing HubSpot, APIs, or integrating multiple complex systems into HubSpot. Case study should define the challenge, solution, results, and impact.Please reference scoring rubric for criteria guidelines.

This category recognizes a partner who has demonstrated expertise in migrating a customer from a legacy platform/system to HubSpot. Must involve complete removal of an existing system or platform and replacing it with HubSpot.

Could include any products: CRM, any hub, or the full suite, with the focus specifically around the migration work from initial scoping to end solution/results.

Requirements: Must feature a success story where the customer was on an alternative platform/system and migrated them over to HubSpot. Must focus on the migration work/process/results. Case study should define the challenge, solution, results, and impact.

Please reference scoring rubric for criteria guidelines.

Yearly Performance Awards

Participants

To qualify as a competition participant, a partner must:

  • Have joined the HubSpot Solutions Partner Program prior to January 1, 2025.
  • Still be active and in good standings with the program at the time that final awards are evaluated and have no pending escalations on channel clients.
  • Have a tier of gold or higher at the time the awards are evaluated.
  • Have at least five reviews that were posted in 2024 published on the directory at the time that the final awards are evaluated.

Criteria

There are three special criteria for ranking the Global Partner of the Year award:

  • At least $20k Managed MRR for all of 2024.
  • At least 110% Revenue Retention for 2024 overall.
  • At least 85% Customer Dollar Retention for 2024 overall.

The partner who meets these criteria, and has the highest sum of sold MRR from eligible deals wins.

Eligible MRR categories

Deals for Subscription Services (as defined in the HSPPA) that closed in 2024, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible.

Participants

To qualify as a competition participant, a partner must:

  • Have joined the HubSpot Solutions Partner Program prior to January 1, 2025.
  • Still be active and in good standings with the program at the time that final awards are evaluated and have no pending escalations on channel clients.

Criteria

The partner from each region with the highest sum of sold MRR from eligible deals wins.

Eligible Deals

Deals for Subscription Services (as defined in the HSPPA) that closed in 2024, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible.

Participants

To qualify as a competition participant, a partner must:

  • Have joined the HubSpot Solutions Partner Program on or after April 1, 2023 and before January 1, 2025.
  • Still be active and in good standings with the program at the time that final awards are evaluated and have no pending escalations on channel clients.

Criteria

The partner from each region with the highest sum of sold MRR from eligible deals wins.

Eligible Deals

Deals for Subscription Services (as defined in the HSPPA) that closed in 2024, that were sold by the partner (includes partner collaboration), and that are recognized as new, cross-sell, or upgrade sales by HubSpot are eligible.

Participants

To qualify as a competition participant, a partner must:

  • Have joined the HubSpot Solutions Partner Program before January 1, 2025.
  • Still be active and in good standings with the program at the time that final awards are evaluated and have no pending escalations on channel clients.
  • Have a tier of gold or higher at the time the awards are evaluated.
  • Have at least five reviews that were posted in 2024 published on the directory at the time that the final awards are evaluated.
  • Have at least $20k Managed MRR throughout all of 2024.
  • Have at least 90% Customer Dollar Retention for 2024 overall. 

Criteria

Once qualified, partners are ranked against one another using revenue retention metrics evaluated at the partner level. The partner from each region with the highest 2024 revenue retention of all of their sold and managed clients wins. Ties will be broken with the following criteria, in order:

  • The partner with the largest number of customers (including both managed and sold) wins.
  • The partner with the highest 2024 sold MRR (calculated in the same manner as the Partner of the Year award) wins.

Revenue Retention

Revenue Retention is a measure of how cross-sell, upgrades, downgrades, and cancellations compare to your install base of sold and managed clients, specifically, an annualized calculation of monthly net MRR changes for customers. Each month, we look at the client subscriptions at the start of the month, and then compare these to cross-sell, upgrades, downgrades, and cancellations within the month. That gives us a percent change for the month. We then “annualize” this percentage (multiply it by itself 12 times) to calculate Revenue Retention, which says “if this same pattern continued for the next year, how would revenue at the end of the year compare to revenue at the beginning of the year?” The formula for Revenue Retention is (End-of-Month MRR/Beginning-of-Month MRR)^12, where the End-of-Month MRR doesn’t include any new clients from the month.

So, for example, if your install base dollars are 1% higher at the end of the month than the beginning, then your retention for that month is 101%. The annualized Revenue Retention would be (101%)12 = 113%. Likewise, if your install base dollars are 1% lower at the end of the month than the beginning, then your retention for that month is 99%. The annualized Revenue Retention would be (99%)12 = 89%

How can I improve my install base revenue retention?

First and foremost, work with your Channel Consultant -- they’re customer satisfaction experts and can help you find specific levers in your install base for improving your Revenue Retention.

Generally, the activities that improve Revenue Retention are:

  • Cross-Sell new product lines
  • Up-sell on existing product lines
  • Minimize downgrades
  • Minimize churn

Does selling new business help my revenue retention?

Not directly. Selling new business makes your Revenue Retention more stable -- that is, less likely to move up and down. This can mean that a cancellation will have less impact on your Revenue Retention number, but it also means that you’ll need to keep up cross-sell and upsell efforts across new clients to keep the Revenue Retention number up.

Customer Dollar Retention

Customer Dollar Retention is specifically a measure of churn, and ignores upgrades/downgrades. Like Revenue Retention, Customer Dollar Retention is annualized. The formula is (Beginning-of-Month MRR less churns/Beginning-of-Month MRR)^12. Any complete cancellation of a product hub, even if the customer keeps other product hubs, counts towards the churns total.

DI&B Champion Award

This award will acknowledge one partner business yearly, that’s actively advancing diversity, inclusion, and belonging on their teams and in their organizations across the following objectives:
Leadership & Governance
Talent Programs
Employee Experience & Culture
Learning & Development
Data Tracking and Reporting

Some examples would be how your senior leadership regularly evaluates the organization’s DI&B status in meeting its DI&B strategic objectives or having DI&B concepts that are embedded into general organizational learning and development programs so that DI&B is not viewed as a stand-alone concept.

All active solutions partners and providers can nominate themselves or be nominated by a partner peer. Additional requirements (like how the DI&B initiative was implemented, the impact the initiative had or even some data where possible) are needed to nominate someone. Don’t have all the details around your nominee’s DI&B plan? Don’t worry! Your nomination will trigger an email to them, requesting that information. All nomination information must be completed prior to the deadline, December 31, 2024 at 11:59pm ET, for the nomination to be considered. Winner will be notified in the beginning of the following year.

Rules, Deadlines, Conditions, and Eligibility

Rules

Semiannual Category Awards:

  • You must be an active HubSpot solutions partner during both the time of submission and the time the winners are announced.
  • Submissions must be submitted as a blog post (1,000 words or less) or video clip (five minutes or less), and received by 11:59 PM EST on the day of the deadline.
  • Submissions will be score semiannually and by region, with a minimum score of 70+ required to win.
  • Submissions must be work done for the partner's client. Submission of work done by a partner for their own business will be disqualified.
  • Client permission is required to share the work with HubSpot for consideration. Submissions without a valid permission letter will be disqualified.
  • Client work can only be submitted for consideration one time. That means the same entry can’t be submitted to the same category in different quarters and/or the same entry can’t be submitted to multiple categories.
  • You can use the same client for multiple submissions in different categories. 
  • You can submit as many unique entries each quarter and/or categories as you want! Please see the categories for specific criteria and scoring rubric.

Deadlines

Semiannual Category Awards:

  • H1: January 1, 2024 - June 30, 2024 
  • H2: July 1, 2024 - December 31, 2024 

All partners who have submitted will be notified of the results prior to the greater partner community announcement of the winners. This will be 30-45 days post submission deadline.

DI&B Champion Award:

  • Submissions will be accepted until December 31, 2024.
  • Final winner announced in Q1 of 2025. 

Conditions and Eligibility

All Awards:

Only partners in good standing (as determined by HubSpot) are eligible. All applicable federal, state and local laws and regulations apply. Void where prohibited or restricted by law. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. HubSpot reserves the right, at its sole discretion, to cancel, terminate, modify or suspend any contest (or portion thereof). HubSpot also reserves the right in its sole discretion to disqualify any entry. BY ENTERING, YOU WAIVE ALL RIGHTS TO BRING (AND COVENANT NOT TO BRING) ANY CLAIM AGAINST HUBSPOT OR ANY OTHERS ASSOCIATED WITH THIS CONTEST. YOU FURTHER AGREE TO RELEASE AND HOLD HARMLESS HUBSPOT FROM ANY AND ALL LIABILITY ARISING FROM THEIR PARTICIPATION IN THE CONTEST. Any disputes that may arise hereunder shall be governed in all respects by the laws of the Commonwealth of Massachusetts without regard to conflicts of laws principles. Venue with respect to any such disputes shall be the state and federal courts of the Commonwealth of Massachusetts.

Hear From Previous Winners

Ready to Apply?

Let's Hear Your Story

Remember, these awards are only open to HubSpot solutions partners. To apply, click below, login with your HubSpot portal, and submit your application.

Frequently Asked Questions

No. Each submission must be unique. You can’t submit the same submission to multiple categories.

Yes. As long as each submission is unique and not a duplicate. However, the submissions will all be graded against each other.

No. To ensure a fair playing field for all, once a submission has been graded, it can’t be resubmitted. Thank you for your understanding.

There is no timeline of how old or new a client should be. Just use good judgement.

Yes. Please note, you have to select in the application which language.