Impact Awards 2019

Recognizing HubSpot Agency Partners for exceptional client work.

About the Impact Awards

We want to recognize you for helping your clients grow better. What better way to showcase the results of your efforts and honor your best client success stories than with a prestigious award?

There are two types of awards open to any HubSpot Agency Partner: Category & Performance.

  • New Project

    Quarterly Category Awards

    Split by region, submission is required throughout the year. You are welcome to submit as many stories as you wish to share.
    All details to apply can be found here.

  • Yearly Performance Awards

    Yearly Performance Awards

    All active agency partners automatically qualify for the yearly performance Impact Awards. No submission is required.
    Check out the criteria here.

What Does Winning an Award Mean?

All winners will have their client stories featured on our Impact Awards hall of fame page. We will share a PR kit for self-promotion, add the award to your Partner Directory profile, share your achievement with the greater partner community, and send you a shiny trophy!

Quarterly Category Awards

  • Centered around the flywheel, this award will go to an agency who has helped a client grow better by means of applying positive forces and minimizing friction. Awarded to an agency who has made a positive impact for a client by delivering exceptional HubSpot Sales Hub services. Case studies must define the challenge, solution, results, and impact. Please reference scoring rubric for criteria guidelines.
  • Centered around the flywheel, this award will go to an agency who has helped a client grow better by means of applying positive forces and minimizing friction. Awarded to an agency who has made a positive impact for a client by delivering exceptional HubSpot Marketing Hub services. Case studies must define the challenge, solution, results, and impact. Please reference scoring rubric for criteria guidelines.
  • Centered around the flywheel, this award will go to an agency who has helped a client grow better by means of applying positive forces and minimizing friction. Awarded to an agency who has made a positive impact for a client by delivering exceptional HubSpot Service Hub services. Case studies must define the challenge, solution, results, and impact. Please reference scoring rubric for criteria guidelines.
  • Recognizes an agency for creative use of a unique integration build or use of a HubSpot Connect Integration for their client. Case studies must define the challenge, solution, results, and impact. Please reference scoring rubric for criteria guidelines.
  • Honors an agency who has taken their client’s website to the next level. This can be building a new website from scratch or a redesign of an existing site. Case studies must define the challenge, solution, results, and impact. Please reference scoring rubric for criteria guidelines.

Yearly Performance Awards

  • Participants

    To qualify as a competition participant, a partner must:

    • -Have joined the HubSpot Agency Partner Program prior to January 1, 2020.

    • -Still be active in the program at the time that final awards are evaluated.

    • -Have a tier of silver or higher at the time the awards are evaluated.

    • -Have at least 10 managed clients throughout all of 2019.

    Criteria

    Partners are competing on three weighted criteria: MRR (60%), Growth Stack MRR (35%) and Customer Success (5%).

    For each criterion, partners are percentile ranked against one another. The three percentile ranks are weighted and totaled, and the partner with the highest final score wins.

    1) MRR Sold:  The sum of MRR from deals that closed in 2019, that fall into the eligible MRR categories (below), and that were sold by the partner (includes partner collab).

    2) Growth Stack MRR Sold:  The sum of MRR from deals that closed in 2019, that fall into the eligible MRR categories (below), that were sold by the partner (includes partner collaboration), and that are categorized as Growth Stack (channel customer has two or more HubSpot products upon close of the deal).

    3) Customer Success: Customer dollar retention, evaluated on a per-partner level.

    Eligible MRR categories

    Marketing New, Marketing Cross-Sell, Marketing Add-On Upgrade, Marketing Additional URL, Marketing Starter Upgrade, Sales New, Sales Cross-Sell, Sales Seat Upgrade, Sales Edition Upgrade, Service New, Service Seat Upgrade, Service Cross-Sell, Service Edition Upgrade.

  • Participants

    To qualify as a competition participant, a partner must have joined the HubSpot Agency Partner Program before January 01, 2020 and still be active.

    Criteria

    The partner from each region with the highest sum of sold MRR from eligible deals wins.

    Eligible Deals

    Deals that closed in 2019, that were sold by the partner (includes partner collaboration), and that fall into the following categories are counted towards this contest:

    Marketing Add-On Upgrade, Marketing New, Sales Seat Upgrade, Sales New, Marketing Additional URL, Marketing Cross-Sell, Sales Cross-Sell, Marketing Starter Upgrade, Sales Edition Upgrade, Service New, Service Seat Upgrades, Service Edition Upgrade, Service Hub Cross-Sell.

  • Participants

    To qualify as a competition participant, a partner must have joined the HubSpot Agency Partner Program on or after April 1, 2018 and before January 01, 2020 and still be active.

    Criteria

    The partner from each region with the highest sum of sold MRR from eligible deals wins.

    Eligible Deals

    Deals that closed in 2019, that were sold by the partner (includes partner collaboration), and that fall into the following categories are counted towards this contest:

    Marketing Add-On Upgrade, Marketing New, Sales Seat Upgrade, Sales New, Marketing Additional URL, Marketing Cross-Sell, Sales Cross-Sell, Marketing Starter Upgrade, Sales Edition Upgrade, Service New, Service Seat Upgrades, Service Edition Upgrade, Service Hub Cross-Sell.

  • Participants

    To qualify as a competition participant, a partner must:

    • -Have joined the HubSpot Agency Partner Program before January 1, 2020.

    • -Still be active in the program at the time that final awards are evaluated.

    • -Have at least five reviews that were posted in 2019 published on the directory at the time that the final awards are evaluated.

    • -Be of silver tier or higher at the time that the final awards are evaluated.

    • -Have at least 10 managed clients throughout all of 2019.

    Criteria

    Once qualified, partners are ranked against one another using customer dollar retention metrics (C$R) evaluated at the partner level. The partner from each region with the highest 2019 C$R  of all of their sold and managed clients wins. Ties will be broken with the following criteria, in order:

    • -The partner with the largest number of customers (including both managed and sold) wins.

    • -The partner with the highest 2019 sold MRR (calculated in the same manner as the Partner of the Year award) wins.

Rules, Deadlines, Conditions and Eligibility

Rules

  • You must be an active HubSpot Agency Partner during both the time of submission and the time the winners are announced.
  • Submissions must be written as a blog post and received by 11:59 PM EST on the day of the deadline.
  • Submissions will be scored quarterly and by region, with a minimum score of 75 required to win.
  • Submissions must be work done for the agency’s client. Submission of work done by a partner for their own agency will be disqualified.
  • Client permission is required to share the work with HubSpot for consideration. Submissions without a valid permission letter will be disqualified.
  • Client work can only be submitted for consideration one time. That means the same entry can’t be submitted to the same category in multiple quarters and/or the same entry can’t be submitted to multiple categories.
  • You can submit as many unique entries each quarter and/or categories as you want! Please see the categories for specific criteria and scoring rubric.

Deadlines

  • Q1: January 1, 2019 - March 31, 2019 (closed)
  • Q2: April 1, 2019 - June 30, 2019 (open)
  • Q3: July 1, 2019 - September 30, 2019 
  • Q4: October 1, 2019 - December 31, 2019

All partners who have submitted will be notified of the results prior to the greater partner community announcement of the winners. This will be 30 days post submission deadline.

 

Conditions and Eligibility

Only partners in good standing (as determined by HubSpot) are eligible. All applicable federal, state and local laws and regulations apply. Void where prohibited or restricted by law. NO PURCHASE NECESSARY. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. HubSpot reserves the right, at its sole discretion, to cancel, terminate, modify or suspend any contest (or portion thereof). HubSpot also reserves the right in its sole discretion to disqualify any entry. BY ENTERING, YOU WAIVE ALL RIGHTS TO BRING (AND COVENANT NOT TO BRING) ANY CLAIM AGAINST HUBSPOT OR ANY OTHERS ASSOCIATED WITH THIS CONTEST. YOU FURTHER AGREE TO RELEASE AND HOLD HARMLESS HUBSPOT FROM ANY AND ALL LIABILITY ARISING FROM THEIR PARTICIPATION IN THE CONTEST. Any disputes that may arise hereunder shall be governed in all respects by the laws of the Commonwealth of Massachusetts without regard to conflicts of laws principles. Venue with respect to any such disputes shall be the state and federal courts of the Commonwealth of Massachusetts.

Apply to the Impact Awards

Awards are open to only to HubSpot Agency Partners. Agencies of all tiers are encouraged to apply with a signed client permission letter.

See last year's winners in the Hall of Fame!