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HubSpot’s partner peer-to-peer networking program.

Partner User Groups (PUGs)

2026 PUG Champion Applications are open! PUG member application will open in February.
PUG Champion Application PUG Member Application
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What are Partner User Groups?

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Partner User Groups, fondly known as PUGs, are HubSpot’s networking groups designed for partners, by partners, to connect on a peer-to-peer level. PUGs welcome solutions partners, providers, and app partners alike! Within your PUG, you’ll encounter partners who share similar challenges — whether it’s navigating hiring during uncertain times, developing efficient organizational charts, or managing HubSpot sales and services. Work together to tackle business challenges while building valuable connections within the partner community. Each small group, carefully curated by HubSpot, consists of up to 20 partners in similar roles and regions. Only 10 groups, at most, will be formed per cohort. A PUG Champion is chosen to organize and lead virtual monthly group meet-ups.

 

New this Year!

PUGs are now offered in 6-month cohorts, launching twice per year in H1 and H2. The first cohort will run from March to August 2026, followed by a second cohort from October 2026 to March 2027. This structure is designed to increase engagement, momentum, and accountability within each group. Champions lead monthly meetups centered around a defined topic, while members join based on shared interests, creating more focused and impactful peer learning experiences. Champions may choose to lead the same group across multiple cohorts.

What’s the Role of a PUG Member?

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Attend each virtual monthly meeting.
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Actively participate in discussions and contribute ideas on how to solve problem-based topics.

What's the Role of a PUG Champion?

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Plan monthly meetings and coordinate an ideal recurring day for the group to meet.
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Host meetups and facilitate conversations amongst partners.
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Share meeting debriefs and engage with members.

Who's a Good Fit to Apply?

A good fit for a PUG Member is someone who meets the following criteria:

  • Is active and in good standing with HubSpot.
  • Is committed to attending and participating in meetings.
  • Is eager to connect and network with other partner peers in similar roles.

A good fit for a PUG Champion is someone who meets the following criteria:

  • Is committed to scheduling, planning, and debriefing each meeting on the private Community board.
  • Has previous experience in HubSpot programs (i.e. PAC, Project Lion, HUGs, etc.)
  • Is comfortable leading and facilitating conversations.
  • Eager to engage and network with partners.
  • Brings a diverse perspective and represents the increasing diversity of our partners.

Ready to Join?

PUG Applications

Applications for 2026 PUG Champions of Cohort 1 are now open! The application window opens on January 5 and closes on January 23.

PUG Member applications will open in February. Stay tuned!

Frequently Asked Questions