Template Highlights
- The product launch plan template is available for download as an Excel workbook or a PDF.
- Include the names of your product and company.
- Write out your positioning statement.
- Summarize your competitive analysis. This should include research on the strengths and weaknesses of other companies in your market and an assessment of how you compare.
- Provide an overview of your market analysis - describe the field in which your company operates.
- Detail the project strategy, including how you will send out your products and how you will publicize their release.
- Describe the target audience. Who is your ideal customer? Who will purchase your product? Who will ultimately use it?
- In the final table in the template, outline your key messaging. This should include your product promise (benefits), customer pain points (use quotes when possible), and product proof points.