Template Highlights
- Download this customizable PR plan template as a Microsoft Word document, Google doc, or PDF.
- Begin with an executive summary to set the stage.
- Summarize your background research in a situation analysis.
- Define the goals of the PR plan.
- Develop your goals into SMART objectives.
- Break down your objectives into strategies, tactics, and activities.
- Describe your target audience and channels.
- Design your key messages.
- Provide a summary of the cost of implementing your PR plan and document how you will evaluate and measure success.