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Strategic Planning for Word, PDF, Google Docs

Looking to develop a strategic plan for your business? Our simple strategic planning template can get you started.

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    Available for Word & PDF & Google Docs

    Template Highlights

    • Download the strategic planning template as a Word document or PDF.
    • In the Executive Summary section, provide a brief overview of the company, your mission statement, your key objectives, and your major partners.
    • Under Market Research, describe your main clients, your status in the market, and your major competitors.
    • In the Development section, you should describe your product and provide details on your delivery capabilities and system, your pricing model, and any critical suppliers.
    • Next, in the Marketing Plan section, describe your strategy, your client breakdown, your positioning, and your advertising plan.
    • Finally, perform a SWOT (strengths, weaknesses, opportunities, threats) analysis.

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    Strategic Planning

    STRATEGIC BUSINESS PLAN

    EXECUTIVE SUMMARY:

    COMPANY OVERVIEW

    MISSION STATEMENT

    KEY OBJECTIVES

    KEY PARTNERS

    DEVELOPMENT:

    PRODUCT DESCRIPTION

    DELIVERY CAPABILITIES

    PRICING MODEL

    DELIVERY SYSTEM

    CRITICAL ELEMENT SUPPLIERS

    MARKET RESEARCH:

    CLIENTS

    MARKET STATUS

    COMPETITION

    MARKETING PLAN:

    STRATEGY

    CLIENT BREAKDOWN

    POSITIONING

    ADVERTISING

    SWOT ANALYSIS

    STRENGTHS

    WEAKNESSES

    OPPORTUNITIES

    THREATS

    Frequently Asked Questions

    Strategic planning helps an organization clarify its vision, define measurable goals and activities, and implement its strategy. The strategic plan of an organization is a tool that functions like a roadmap to success.

    Create an agenda in advance of the strategic planning session. Invite all decision-makers and leaders in the firm. Aim to get alignment and agreement on your company vision early in the process. Then, spend time discussing and deciding on goals and objectives. Follow up by sharing the results of the meeting with the rest of the team.

    Free as a bird! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it.