Event Recap
This recording is for partner/provider use only and contains confidential information. Please do not share it, or its contents, with anyone outside the partner program.
Event Recap
This recording is for partner/provider use only and contains confidential information. Please do not share it, or its contents, with anyone outside the partner program.
This guide explains the many resources available to help you connect with your customers and differentiate your business as an experienced and qualified partner. You’ll also learn more about the benefits you’ll receive as you progress through the tiers.
Starting February 1, all solution partners have transitioned to working with a dedicated partner development manager (PDM), a single point of contact at HubSpot that helps you connect to other teams. The PDM’s responsibilities include strategic planning, achieving growth plans, developing new business objectives, growing your install base, and ensuring you build a successful HubSpot practice with the right accreditations and certifications.
In addition to your PDM, you will also work with growth specialists (GSs) on HubSpot’s direct sales team, each assigned by geographical sales territory. GSs are your day-to-day sales partners who collaborate with you on communications strategies, roles, responsibilities, and a closing plan for each deal. Additionally, we’re committed to reducing friction in partner sales, so we’ve implemented new internal rules for growth specialists to help achieve this.
If you missed it, check out the on-demand webinar where HubSpot partner leadership discusses the new coverage model and how this strategic change elevates your business. For more detailed information, visit the Rules of Engagement page and PDM resource page.
In 2024, HubSpot is building the foundation for a co-marketing program for solution partners. We will begin piloting on a small scale, learning and adapting the process along the way. These co-marketing opportunities will be limited in volume and subject to HubSpot’s business needs.
To be eligible for participation it is planned that qualifying factors will focus on maintaining C$R>85%, having higher partner-sourced MRR, and having subject matter expertise based on multiple criteria, with priority given to accredited and higher-tier partners. Stay tuned for more information and further details on the eligibility criteria.
At HubSpot, we’re committed to providing customers with access to a range of world-class services that can help them retain and grow better. Partners play a big role in delivering these services and support so this year, we are launching co-delivery services, in which HubSpot will support partners to co-deliver services to our direct customers in a few different ways. More details will be provided in an upcoming webinar on March 26 at 10 am EST. Sign up here.
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PUGs are HubSpot’s peer-to-peer networking groups for partners, curated by partners themselves. In these groups, you’ll meet partners who face similar challenges to you — whether that’s hiring through phases of uncertainty, creating efficient org charts, or selling and servicing HubSpot.
Applications to be part of these groups are open now for a few more weeks. We are also looking for partners to lead a group as a PUG Champion. For more information and to apply, please visit our webpage.
We're also launching “Super PUGs,” primarily open to partners that are members of the PUGs. HubSpot will host in-person, regional meetups for members to continue to solidify their connections. As a benefit to being active in your group, you'll receive exclusive invites to these events to meet other partners (and HubSpotters) participating in your area. More details to come later in the year.