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HubSpot CRM Implementation

Solutions partner accreditation for implementing HubSpot with enterprise-level customers

Download the Preparation Guide

Last updated June 20, 2023


About This Program

The HubSpot CRM Implementation Accreditation is a credential that validates the skills and strategic experience required to implement the HubSpot CRM platform with large enterprise customers.

In addition to product-specific knowledge, the skills and experience required to earn this accreditation include elements of project and stakeholder management, change management, and professionalism throughout the sales and discovery processes.

Eligible partners who have completed large-scale implementations are encouraged to apply.

Get all of the information you need in order to prepare for the judging process!

Download the Preparation Guide

Which partners are eligible for this accreditation?

You can apply for this accreditation if you:

  • Are a Platinum, Diamond or Elite partner
  • Have completed implementation projects within the last 12 months and have access and the right to share documents, proposals, project plans, and resources leveraged with HubSpot
  • Meet the HubSpot Academy certification prerequisites as outlined in the Prerequisites section below

What are the benefits of earning this accreditation?

  • Improved recognition and discoverability in the Solutions Directory
  • Potential access to new program launches
  • Possible invitations to new product betas
  • Possible consideration for engagement with some of HubSpot’s largest and most complex deals
  • Become eligible to receive revenue share through HubSpot Upmarket Referral Program. This is only for qualifying deals. See list of complete eligibility requirements here.




How it Works

To apply for this accreditation, partners should first verify that their organization has completed the prerequisite certifications (see below).

From there, the application process consists of three rounds:

Before applying, partners should verify that they have at least 3 certified users across a total of 5 different employees for each of the following certifications:

  • Marketing Hub Implementation
  • Sales Hub Implementation
  • Marketing Hub Software
  • Sales Hub Software
  • Service Hub Software
  • Platform Consulting
  • Data Integrations
  • Salesforce Integration
  • Objectives-Based Onboarding
  • HubSpot Reporting

Before applying, partners should also verify that they have at least two certified users for each of the following certifications:

  • Revenue Operations
  • CMS for Developers

If you would like to have your team members upload their own evidence of certifications, simply click on "Invite Collaborators" at the top-right corner of this page and provide their email addresses

Additional Prerequisites

  • Have at least 3 full-time employees at your organization
  • Completed 2+ implementation projects within the last 12 months with customers who meet at least three of the four following criteria:
    • Use Sales Hub and Marketing Hub at the Enterprise Level
    • At least 300 total customer employees
    • At least 50 sales users from at least two different departments
    • Teams distributed nationally and/or globally
  • Experience implementing complex third-party integration solutions, beyond just a single data migration 

You can review the entire prerequisite list of certifications in the Accreditations Prerequisite Learning Path here.

After meeting the prerequisite certifications, you will submit an application (one person per partner entity) including basic information about your organization and a series of real-world, existing business artifacts related to your work with clients related to CRM implementation engagements. You will also be asked to provide contact information for a referenceable client for HubSpot to contact to solicit feedback about their experience with your organization.

Between Rounds One and Two: Your application will be reviewed by the Hubspot team to determine if you will move forward to Round Two. You will be notified by email of your application status, and should also be able to check via your Submittable account.

In this round, you will be asked to upload a video case study reviewing a first-hand, successful end-to-end experience with a CRM implementation engagement with a HubSpot customer. This round will also be where the customers submitted from Round One will be contacted by HubSpot. You will also be asked to complete an interview with a HubSpot subject-matter expert (SME) as it relates to the technical nature of CRM implementations.

In this round, you will be asked to complete a 30-minute interview and question-and-answer (Q&A) session in which a HubSpot subject-matter expert (SME) will ask you clarifying questions about your case study and business artifact submissions from the previous rounds.

After Round Three: Your application will be reviewed by the Hubspot team to determine if the accreditation will be awarded. You will be notified by email of your accreditation status, and should also be able to check via Submittable. 

If you are awarded the accreditation, you will be notified by email. You should then expect to receive an “offboarding” email from the Accreditations team with next steps. You will also receive the Advanced CRM Accreditation designation in the Solutions Partner Directory.

Application Window Closes: 9/20/23

Round One Decision: Mid October

Round Two Deadline: Early November

Round Two Decision: Early December

Round Three Deadline: Mid December

Final Decision: End of December

Office Hours and Fireside Chats

Accreditation Office Hours

Accreditation Office Hours is a virtual event dedicated to helping HubSpot Solution Partners understand how to validate their advanced expertise and sophisticated skills through getting accredited. 

Join HubSpotters from the Academy team, Integrated Customer Success team, and Partner Marketing team to learn about the different accreditations offered, understand what it takes to get accredited, and review the application process.

During Accreditation Office Hours, you can expect to:

  • Learn the difference between accreditations and certifications
  • Get an understanding of each available accreditation 
  • Review criteria requirements and gain access to prerequisite checklists
  • Gain knowledge about the accreditation process 
  • Understand benefits of being an accredited partners
  • Have time to ask questions and get them answered live 

Accreditation Fireside Chats

Accreditation Fireside Chats is a virtual event dedicated to helping HubSpot Solution Partners by providing clarity on specific accreditations. 

Join HubSpot SMEs to dive into specific accreditation details. During Fireside Chats you can expect to:

  • Understand the ideal customer profile
  • Learn how to put together a compelling submission 
  • Gain knowledge about what our judges want to see in your submissions 
  • Have time to ask questions and get them answered live 

How to Apply

Applications are currently closed

2024 window announced in Q4 of 2023