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Access HubSpot context in ChatGPT

Get quick answers and deep insights from your HubSpot context — from lightweight daily tasks to doctorate-level research—right in ChatGPT. No coding required.
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The HubSpot connector for ChatGPT is currently available only in the web version of ChatGPT.

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From Quick Wins to Deep Insights:
When to Use the HubSpot connector for Chat vs. Deep Research

Whether you’re knocking out daily to-dos using chat or uncovering valuable insights that move the business forward with deep research, the HubSpot connector for ChatGPT helps supercharge your strategy so you can plan smarter, execute faster, and grow better.

Use chat for

Quick, one-off searches to accelerate your daily productivity, previewing results inside ChatGPT. Ask questions, like “How many high priority tickets were created last week in HubSpot?” or “List deals closing this month by deal size.”

Use deep research for

Complex projects that require deeper analysis across multiple sources at once. Ask questions, like “What are the most common reasons deals were lost last quarter?” or “Summarize key customer support trends over the past 6 months.”

AI should be easy to use and easy to trust.

Access in minutes, no complex setup required. Access is secure and permission-based, so users only see what they’re authorized to view.

Ask anything in natural language, from quick, tactical questions to deep, PhD-level research, and get answers you can turn into action.

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Enabling the HubSpot connector for ChatGPT

Ensure your Super Admin or a user with App Marketplace Permissions completes the HubSpot setup first. Once it’s enabled, others in your organization can connect by following the same steps.

To learn more about how OpenAI trains on data, please see our Knowledge Base.

Please note, if you previously connected to deep research, we recommend re-establishing the connection to ensure optimal performance, by following the same setup steps.

1. Log into ChatGPT and go to settings

Log into ChatGPT, select your profile icon in the top-right corner, click Settings > Connectors, and find the HubSpot connector.

2. Connect your desired HubSpot Account

Choose “Connect” on the HubSpot connector, you'll now be directed to the HubSpot portal selector, where you can select your preferred account and click “Choose Account”.

3a. To use chat with HubSpot

Start a new chat and click on “Tools > Use connectors”. In the “Add sources” menu, toggle the option to use your HubSpot CRM as the data source and start getting quick answers to one-off questions.

3b. To use deep research with HubSpot

Start a new chat and enable “Deep Research.” In the sources menu, toggle the option to use your HubSpot CRM as the data source and you’re ready to start exploring your CRM data to get PhD level insights.

Empower every team with the HubSpot connector for ChatGPT

Whether it’s simple questions or powerful, doctorate-level research and analysis, uncover actionable insights from your HubSpot customer data.
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Marketing Teams

Convert leads faster by finding high converting contacts and creating tailored nurture sequences to boost engagement.
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Sales Teams

Find new opportunities for enterprise expansion through segmentation of target account by revenue, industry, and tech stack.
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Customer Success Teams

Drive retention by identifying inactive companies with growth potential and generating target plays to re-engage and revive pipelines.
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Support Teams

Analyze seasonal ticket trends to forecast staffing needs. Paired with Breeze Customer Agent, plan ahead and manage ticket surges seamlessly in HubSpot.

Looking for more use cases or have questions about the HubSpot connector?

Find extended use cases, answers to frequently asked questions, and general information quickly about the HubSpot connector for ChatGPT on our knowledge base.
View our knowledge base

The HubSpot connector for ChatGPT is available to all HubSpot customers across all tiers with an OpenAI account. 

The connector respects all existing HubSpot CRM permissions—users only see the data they’re authorized to access.

Customers will not be able to access custom Sensitive Data Properties or sensitive content from other Sensitive Data Covered Services, including Personal Health Information and other Highly Sensitive Data.

All functionality in ChatGPT is subject to HubSpot’s API usage limits and guidelines and ChatGPT is a third party service governed by your terms with OpenAI.

To learn more about how OpenAI trains on data, please see our Knowledge Base.

Frequently Asked Questions

HubSpot’s connector for ChatGPT can handle everything from quick, everyday questions to deep research and analysis, all grounded in your HubSpot CRM context. Available in the web version of ChatGPT, this connector gives you access to core CRM objects (contacts, companies, deals, and tickets), along with their associations, standard properties, and custom properties.

It offers two main functions: chat for everyday questions and deep research for PhD-level research  and insights.

Yes. The connector combines ChatGPT's AI capabilities with your HubSpot CRM context, allowing you to identify patterns in successful deals, customer behavior trends, and optimization opportunities. Rather than manually digging through data, you get AI-powered insights that help you understand what's working and how to improve future campaigns.

Loop Marketing is HubSpot's framework for growth in the AI era that operates in four dynamic stages: Express (define your brand identity), Tailor (personalize your message), Amplify (diversify channels), and Evolve (optimize in real-time).

HubSpot's connector for ChatGPT supports several of these stages by making it easier to express your brand in a way that resonates with your top customers and tailor your message to connect with them in meaningful ways. Use the connector to analyze your highest-value customers from your CRM data and understand what they care about, analyze behavioral signals to create relevant messages, and identify high-intent partners within your industry to amplify your messaging. This enables data-driven marketing decisions based on real customer insights, rather than assumptions.

For the latest setup information and connection steps, visit the knowledge base article on setting up the HubSpot connector for ChatGPT. It provides detailed, up-to-date instructions for connecting a HubSpot account.