Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](https://www.hubspot.jp/use-case/close-more-deals?missing=undefined) - [Deutsch](https://www.hubspot.de/use-case/close-more-deals?missing=undefined) - [English](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - [Español](https://www.hubspot.es/use-case/close-more-deals?missing=undefined) - [Português](https://br.hubspot.com/use-case/close-more-deals?missing=undefined) - [Français](https://www.hubspot.fr/use-case/close-more-deals?missing=undefined) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - Close Search - [Log in](https://app.hubspot.com/login?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/sales?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?missing=undefined) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?missing=undefined) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter?missing=undefined) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo?missing=undefined) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/sales?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Get a demo of Sales Hub](https://offers.hubspot.com/sales-demo?missing=undefined) [Get started free with free Sales Hub tools](https://app.hubspot.com/signup-hubspot/sales?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](https://www.hubspot.jp/use-case/close-more-deals?missing=undefined) - [Deutsch](https://www.hubspot.de/use-case/close-more-deals?missing=undefined) - [English](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - [Español](https://www.hubspot.es/use-case/close-more-deals?missing=undefined) - [Português](https://br.hubspot.com/use-case/close-more-deals?missing=undefined) - [Français](https://www.hubspot.fr/use-case/close-more-deals?missing=undefined) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - [Sales Hub](https://www.hubspot.com/products/sales?missing=undefined) # Turn Longer Sales Cycles into Faster Closes Close deals faster with AI that handles admin work, surfaces what matters, and guides reps to close with confidence. Give every seller the context and tools to move deals forward — all from one platform without the complexity. [Get a demo of Sales Hub software](https://offers.hubspot.com/sales-demo?missing=undefined) [Get started free with Sales Hub free tools](https://app.hubspot.com/signup-hubspot/sales?missing=undefined)  ## By the numbers: Closing deals with HubSpot. New customers get up and running with Sales Hub in about 6 weeks. Download the ROI report for all the customer proof and details. [Download ROI reportfor all the stat sources](https://www.hubspot.com/roi?missing=undefined) - ### 94% more deals closed after 6 months (Source: HubSpot ROI Report 2025) - ### 48% decrease in average time to close when using AI sales features (Source: HubSpot ROI Report 2025) - ### 73% of sales professionals report improved win rates (Source: HubSpot ROI Report 2025) ## Why deals stall and sales cycles drag on.  Every call, meeting, and email has insights about customer needs, objections raised, and commitments made. But that context stays locked in reps' heads or buried in notes. When the next conversation happens, reps spend time reconstructing what was discussed instead of moving deals forward. Before Sales Hub, SANDOW’s sales team operated across a tangle of spreadsheets, email threads, and a homegrown CRM with no single source of truth. > *__“It was a nightmare. Reps were duplicating records. Nothing was searchable. We couldn’t trust the data — and we definitely couldn’t scale.”__* > > - Keith van de Venter | Director of CRM Strategy & Operations | SANDOW > [Read full SANDOW case study](https://www.hubspot.com/case-studies/sandow?missing=undefined) __The result?__ Longer sales cycles, lower win rates, and frustrated teams watching revenue slip away. __What if you could__ show previous activity automatically, get AI-guided next steps for every deal, and give sellers complete context for conversations that convert? Menu Scroll Left Scroll Right - [01. Prioritize](https://www.hubspot.com#prioritize) - [02. Prepare](https://www.hubspot.com#prepare) - [03. Execute](https://www.hubspot.com#execute) ## Your path to faster closes. Sales Hub transforms deal management from reactive scrambling to proactive strategy. Close more deals by __prioritizing__ prospects, __preparing__ for conversations, and __executing__ with intelligent guidance. Here's how: Previous Next - [1 \ Prioritize \ Focus effort where it matters most.](https://www.hubspot.com#prioritize) - [2 \ Prepare \ Use AI to prep for every conversation.](https://www.hubspot.com#prepare) - [3 \ Execute \ Close deals faster with intelligent guidance.](https://www.hubspot.com#execute) 01\. Prioritize ## Which deals should you prioritize right now? Stop wasting time on opportunities that won't close. AI-powered scoring and intelligence surface your best deals automatically — so your team focuses energy where it matters most. ### Find your most winnable deals automatically. AI deal scores analyze stage duration, stakeholder engagement, and historical patterns to identify which opportunities are most likely to close and which are at risk. Know which deals need immediate attention and which are healthy without manually reviewing every record.  ### See exactly where every deal stands in real time. [Deal pipeline](https://www.hubspot.com/products/sales/deal-pipeline?missing=undefined) provides real-time visibility into every opportunity with customizable stages matching your sales process. See exactly where each deal stands, what actions move them forward, and which need intervention. Automated reminders ensure no follow-up falls through the cracks.  ### Project revenue with AI-powered accuracy. [Sales forecasting](https://www.hubspot.com/products/forecasting?missing=undefined) combines AI predictions with your processes and data to offer increasingly accurate revenue projections. Track forecast calls against predictions, adjust in real time, and give leadership confidence without constant status meetings.    __Case Study__ Scrums.com used AI deal scoring to prioritize customer needs. > __"Being able to filter within the deal board and select the highest-priority customer needs has reduced our time to close by 50% and doubled our conversion rate. We went from 10% to 20% conversions."__ > Chase Le Roux | Chief Revenue Officer | Scrums.com __Results__ - 50% reduction in time to close - 2x improvement in conversion rate [Read full Scrums.com case study](https://www.hubspot.com/case-studies/scrums.com?missing=undefined) 02\. Prepare ## How do you make every sales conversation count? Turn meetings from time sinks into deal accelerators with AI that preps you before calls, captures what matters during conversations, and automates follow-up afterward. ### Use AI insights to prepare for every call. [AI meeting notetaker](https://www.hubspot.com/products/sales/schedule-meeting?missing=undefined) compiles relevant context automatically before every call — CRM records, recent engagement, website visits, suggested talking points. Walk into conversations fully prepared with exactly what you need to know. After meetings, it generates summaries, captures action items, and helps draft tailored follow-ups with minimal manual data entry.  ### Replicate what’s working across your team. [Conversation intelligence](https://www.hubspot.com/products/conversation-intelligence?missing=undefined) analyzes calls to surface winning patterns and coaching opportunities. See which messaging resonates with buyers, which objections appear most frequently, and which reps close most effectively. Feed these insights directly into your deals to replicate success across your entire team.  ### Automate your process at every deal stage. [Automated workflows](https://www.hubspot.com/products/sales/sales-automation?missing=undefined) start when deals change. They update properties, create tasks for reps, and tell managers when deals need attention. Customize stage approvals and validation rules to enforce your process. Deals only advance when specific criteria are met, ensuring pipeline integrity.    __Case Study__ Teamwork.com automated deal stage workflows and saved their sales reps 50% of the time previously spent on manual processes. The automated system guarantees critical actions happen at every deal stage. > __"HubSpot will give your team the best process available to be able to work deals efficiently while also giving management the easiest way to stay involved in deals and understand what's happening to then translate that into effective forecasts and ultimately, predictable revenue coming into the business."__ > Beau Brooks | VP of Worldwide Sales | Teamwork.com __Results__ - Average selling price increased by 18% - Win rate improved by 11% - Sales team became 50% more effective [Read full Teamwork.com case study](https://www.hubspot.com/case-studies/teamwork.com?missing=undefined) 03\. Execute ## How do you close more deals without adding more reps? Use AI to scale your sales results without scaling headcount. Intelligent automation handles tasks that don't close deals — data entry, note-taking, research — while your reps focus on high-value relationships and revenue-driving conversations. ### Get AI-recommended actions for every prospect. [AI-guided selling](https://www.hubspot.com/products/sales/ai-guided-selling?missing=undefined) turns buyer intent and engagement signals into next-best actions. Instead of reps guessing what moves deals forward, the system suggests specific actions based on deal stage, prospect behavior, and patterns from your best deals. Your team works with confidence, not confusion.    ### Access complete deal context instantly. AI-generated deal summaries offer instant context on every opportunity. See complete deal history, key stakeholders, engagement levels, and recommended next steps in one view. No more digging through emails and notes to remember where things stand before conversations.  ### Streamline with one intelligent workspace. Sales workspace centralizes everything reps need — target accounts, leads, deals, and AI recommendations — in one intelligent interface. Manage your entire business from one place while AI finds important items and keeps your team focused on closing, not on administrative tasks.    __Case Study__ SANDOW Design Group used the sales workspace within Sales Hub to change how their team works. > __"Sales Workspace enabled our sales team to close a $375K deal in just three months, less than half the usual time, by equipping our reps with instant access to the full customer history."__ > Keith Vandeventer | Director of CRM Strategy + Operations | SANDOW __Results:__ - 62% reduction in sales cycle length for major deals - Complete visibility after replacing fragmented systems [Read full SANDOW case study](https://www.hubspot.com/case-studies/sandow?missing=undefined) ## What makes closing deals with HubSpot different?  ### AI eliminates guesswork from every decision. Deal scores automatically show at-risk opportunities. Suggested tasks tell reps exactly what to do next based on deal stage and lead behavior. Meeting preparation ensures every conversation starts with complete context. Your team works with confidence, not confusion.  ### Everything works together on one platform. Every email, call, meeting, website visit, and content download appears in one unified timeline. Reps see the full story before every conversation. Marketing knows which campaigns generate deals that close. Everyone use the same source of truth — no more data silos or disconnected tools.  ### Automation eliminates hours of busywork each week. Meeting notes write themselves. Deal records update automatically. Follow-up sequences trigger based on prospect actions. Document tracking notifies reps when proposals are viewed. Your sellers spend time selling, not on administrative tasks that don't close deals. | Traditional Sales Process | HubSpot's AI-Guided Approach | |--------------------------------------|---------------------------------------------------| | Reps guess which deals to focus on | AI deal scores show best opportunities | | Forecasting based on gut feel | AI predictions based on actual patterns | | Reps enter meetings unprepared | AI surfaces context and talking points | | 15 minutes of manual notes per call | Automatic summaries and action capture | | Deals stall without clear next steps | AI suggests next best action to keep deals moving | | Hours on admin tasks each week | Automation handles busywork | View all rows View fewer rows ## See how companies build stronger pipelines with HubSpot. What results can you expect from Sales Hub? See the proof from these customers. - Scrums.com - SANDOW - Ceros Case Study ### Scrums.com ###  ### Scrums.com: 50% Faster Time to Close __Industry:__ Software Development Services | __Company Size:__ 200-1,000 employees   __"Being able to filter within the deal board and select the highest-priority customer needs has reduced our time to close by 50% and doubled our conversion rate. We went from 10% to 20% conversions."__ — Chase Le Roux, Chief Revenue Officer ### The Challenge Growing scale-up businesses needed to secure development expertise fast to stay competitive. Scrums.com's sales team struggled with insufficient lead qualification, deals moving too slowly through the pipeline, and manual tasks consuming valuable selling time. They couldn't trust their reports and were completely in the dark about pipeline status. ### The Transformation With HubSpot's Sales Workspace, guided actions now direct teams through every customer interaction. Deal scoring helps identify and prioritize urgent opportunities. Meeting preparation ensures the team understands customer challenges before conversations begin. ### Key Outcomes - 50% reduction in time to close deals - Doubled conversion rate from 10% to 20% - Eliminated communication gaps in development relationships - Sales team fully prepared for every customer interaction [Read full case study](https://www.hubspot.com/case-studies/scrums.com?missing=undefined) Case Study ### SANDOW  ### SANDOW: 62% Reduction in Sales Cycle   __Industry:__ Luxury Design Media | __Company Size:__ Mid-market   __"Sales Workspace enabled our sales team to close a $375K deal in just three months, less than half the usual time, by equipping our reps with instant access to the full customer history."__ — Keith Vandeventer, Director of CRM Strategy + Operations ### The Challenge SANDOW shifted to 12-month subscription programs bundling print, digital, events, and services. Sales cycles dragged, forecasting was unreliable, and without visibility into customer activity, marketing and sales struggled to stay aligned. Reps were hunting down information instead of having strategic conversations. ### The Transformation Sales Hub gave them one place to work and one version of the truth. Reps could focus on selling. Deal scoring helps the team stay focused on opportunities most likely to close while flagging stalled deals. Pipeline insights provide full visibility broken down by rep, lead source, and deal stage for smarter coaching. ### Key Outcomes - 62% reduction in sales cycle for major deals - $375K deal closed in 3 months vs. 8-month norm - Complete customer visibility, replacing fragmented systems - Reps prepared and present for strategic conversations [Read full case study](https://www.hubspot.com/case-studies/sandow?missing=undefined) Case Study ### Ceros ###  ### Ceros: 180% Deal Generation Growth   __Industry:__ Interactive Content Platform | __Company Size:__ 200-1,000 employees   __"Having everything in one place helps us move deals from completed through to servicing faster. All the details are in HubSpot, so the servicing team can pick up exactly where the rep left off without delays, duplicate contacts, or messy paperwork."__ — Joey Whitehall, Digital Marketing Manager ### The Challenge As Ceros grew from single-product to multi-product suite, they needed to shift from quantity to quality. Their approach was volume over value, using several tools layered on top of each other to try to form a complete customer picture. They were working too hard for the results they were getting. ### The Transformation By consolidating onto Sales Hub, Ceros streamlined prospecting and empowered reps to have more relevant conversations. They customized contact and company records to include essential deal discovery questions, saving time, tabs, and clicks. Real-time alerts when prospects engage with content trigger timely conversations. ### Key outcomes - 180% increase in deals generated over 5 years - 18%+ average growth in sales-qualified leads - Better visibility for sales leadership and more accurate forecasts - Email open rates increased from 30% to over 40% [Read full case study for Market Financial Solutions](https://www.hubspot.com/case-studies/ceros-sales-hub?missing=undefined) ## Frequently asked questions about closing more deals. ### What's the biggest reason deals don't close? The biggest reason isn't lack of effort — it's that critical deal context gets trapped inside conversations and scattered across systems. Every call, meeting, and email contains insights about buyer needs, objections, and commitments. But when that context stays locked in reps' heads or buried in notes, the next conversation starts from scratch instead of building on what came before. Reps waste time reconstructing history instead of progressing deals. Without complete visibility into what's been discussed and what matters to each buyer, conversations lack the relevance needed to move opportunities forward. Sales Hub solves this by automatically capturing notes and context from every interaction, surfacing it when reps need it, and recommending next best actions based on previous and current conversations. ### How can AI help close more deals? AI accelerates deal velocity in specific, measurable ways. - Deal scoring identifies which opportunities are most likely to close so reps focus energy strategically. - Meeting preparation provides context before every call so conversations are relevant from the start. - Automated note-taking captures commitments without manual work. - Guided selling recommends next-best actions based on deal stage and buyer behavior. - Predictive forecasting helps leadership allocate resources to the right opportunities. The result is reps spending more time on high-value activities that close deals, less time on administrative tasks that don't. ### How do I shorten our sales cycle without sacrificing deal quality? Remove friction at every stage through strategic automation. Eliminate scheduling back-and-forth with meeting links. Use templates and snippets for faster responses without losing personalization. Set up workflows that trigger follow-ups automatically based on prospect actions. Implement conversation intelligence to identify winning patterns and replicate them across the team. Customers using HubSpot AI sales features see a 48% decrease in average time to close according to HubSpot's ROI Report 2025 by systematically removing obstacles that slow deals down while maintaining the relationship-building that closes them. ### What's AI-guided selling and how does it work? AI-guided selling analyzes deal data, buyer engagement signals, and historical patterns to recommend specific next actions for each opportunity. Instead of reps guessing what to do next, the system tells them based on what's worked for similar deals. It factors in deal stage, time since last contact, stakeholder engagement levels, and content interactions to suggest whether to send a follow-up email, schedule a demo, involve a technical resource, or request a meeting with decision-makers. Guided selling turns selling from art into science while freeing reps to focus on execution. ### How do I get reps to update deal information in the CRM? Make data entry automatic instead of manual. HubSpot's meeting notetaker captures notes and action items automatically during calls. Email tracking logs all communications to the deal record without manual entry. Workflows update deal stages and properties based on specific triggers. Document tracking shows proposal views without reps needing to ask. When the system handles data entry automatically, adoption skyrockets. 93% of HubSpot users engage with it daily because it eliminates busywork rather than creating it. ### What's the difference between Sales Hub and basic CRM for closing deals? Basic CRMs store contact information and track deals through stages. Sales Hub actively helps reps close by providing AI-powered recommendations, automating routine tasks, capturing meeting notes automatically, scoring deals based on conversion likelihood, and analyzing conversations for coaching opportunities. It's the difference between a filing cabinet and an intelligent assistant. While basic CRMs require reps to do all the thinking and all the work, Sales Hub guides reps to the right action and handles administrative tasks automatically. ### Can HubSpot help with deal forecasting accuracy? Yes. HubSpot's forecasting tools combine AI predictions with your actual sales process and historical data to provide increasingly accurate revenue projections. The system learns from your patterns — which deal stages correlate with closes, how long deals typically take, which engagement signals indicate buyer readiness. Over time, forecasts become more precise as the AI understands your specific sales motion. Leadership gets confidence in the numbers without constant status meetings, and reps get guidance on which deals are truly forecast-worthy versus just optimistic. ### How long does it take to see improved close rates? Most teams see initial improvements within the first month — better organization, automated follow-ups, and clearer next steps. Measurable increases in win rates and deal velocity typically appear within 8-12 weeks as reps adopt AI-guided workflows and the system learns from your data. The average time to fully operationalize Sales Hub is 6 weeks. After 6 months, customers on average see a 94% increase in deals closed according to HubSpot's ROI Report 2025. Quick wins come from immediate automation, while sustained improvements come from AI learning your specific sales patterns. ## Start closing more deals today. See how Sales Hub transforms deal management from reactive scrambling to proactive strategy. [Get a demo of Sales Hub software](https://offers.hubspot.com/sales-demo?missing=undefined) [Get started free with free Sales Hub tools](https://app.hubspot.com/signup-hubspot/sales?missing=undefined) Demo premium editions of Sales Hub or get started with free tools, no credit card required.  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