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Competitive Analysis for PDF & Excel & Word & Google Docs & Google Sheets
Assess the strengths and weaknesses of the other companies in your market to improve your organization's strategic plan.
Assess the strengths and weaknesses of the other companies in your market to improve your organization's strategic plan.
Template Highlights
- Download this competitive analysis template as an Excel spreadsheet, a Word document, or a PDF.
- Complete the top row with the names of your top competitors.
- Now, complete the second column by adding information about your company. Be honest about your weaknesses!
- Complete the column for each of your competitors, finding the information online, by calling a colleague, or through your personal experience in the market.
- By comparing across the columns, you can get a better sense of how your company compares to your competition.
Template Preview
Preview the text content for this template.
COMPETITIVE ANALYSIS
CATEGORY
OUR COMPANY
COMPETING COMPANY 1
COMPETING COMPANY 2
COMPETING COMPANY 3
COMPETING COMPANY 4
COMPANY NAME
LOCATION
TARGET CUSTOMER
REVENUE
FOUNDED
STRENGTHS
WEAKNESSES
BRAND PERSONALITY
MISSION
SERVICES
EMPLOYEES
PRODUCT
MARKETING
Frequently Asked Questions
What is a competitive analysis?
- A competitive analysis helps you to define a strategy for your organization by assessing your strengths and weaknesses and those of other companies in your market. It is an essential step in starting a business and continues to be important throughout the life of your organization.
Is this template free?
- Free as a bird! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it.
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