-  - [Resources](https://www.hubspot.com/resources) - [Templates](https://www.hubspot.com/resources/templates) - Competitive Analysis # Competitive Analysis Template - Word, Excel, PDF, Google Sheets, Google Docs Assess the strengths and weaknesses of the other companies in your market to improve your organization's strategic plan.    Join thousands of professionals using this resource. Download for Free Previous slide Next slide -  ## Competitive Analysis Template Highlights - Download this competitive analysis template as an Excel spreadsheet, a Word document, or a PDF. - Complete the top row with the names of your top competitors. - Now, complete the second column by adding information about your company. Be honest about your weaknesses! - Complete the column for each of your competitors, finding the information online, by calling a colleague, or through your personal experience in the market. - By comparing across the columns, you can get a better sense of how your company compares to your competition. Download for Free ## Frequently Asked Questions ### What is a competitive analysis? A competitive analysis helps you to define a strategy for your organization by assessing your strengths and weaknesses and those of other companies in your market. It is an essential step in starting a business and continues to be important throughout the life of your organization. ### Is this template free? Free as a bird! Once you’ve entered your contact information, you can instantly download this template (along with all the other templates in this collection!). That’s it. ### Related Tags: - [Business](https://www.hubspot.com/resources/templates/business) - [Word](https://www.hubspot.com/resources/templates/word) - [Excel](https://www.hubspot.com/resources/templates/excel) - [PDF](https://www.hubspot.com/resources/templates/pdf) - [Google Sheets](https://www.hubspot.com/resources/templates/google-sheets) - [Google Docs](https://www.hubspot.com/resources/templates/google-docs) - [Startup](https://www.hubspot.com/resources/templates/startups) - [Agency](https://www.hubspot.com/resources/templates/agencies) - [Dashboards & Reports](https://www.hubspot.com/resources/templates/dashboards-reports) ## See other Business Templates Previous Next - ### Strategic Planning Template Looking to develop a strategic plan for your business? Our simple strategic planning template can get you started. [Download Template](https://www.hubspot.com/resources/templates/strategic-planning) - ### Market Analysis Template Use this market analysis template to organize your research on a market segment. [Download Template](https://www.hubspot.com/resources/templates/market-analysis) - ### Risk Assessment Template Ensure your business is protected and avoid unnecessary risks with our free template! [Download Template](https://www.hubspot.com/resources/templates/risk-assessment-template) - ### Business Proposal Template Use this professional business proposal template to pitch your company to clients, investors, partners, and more. [Download Template](https://www.hubspot.com/resources/templates/business-proposal) - ### Contingency Plan Template Use this contingency plan template to communicate risk, prevention, and mitigation measures in your company. [Download Template](https://www.hubspot.com/resources/templates/contingency-plan) - ### Business Case Template Make a case for an upcoming project or investment with the help of this free business case template. [Download Template](https://www.hubspot.com/resources/templates/business-case-template) - ### Consulting Proposal Template Convert more clients with a professional, customizable consulting proposal template. [Download Template](https://www.hubspot.com/resources/templates/consulting-proposal) - ### Root Cause Analysis Use this free root cause analysis template to identify the source of business issues and create a plan to prevent them. [Download Template](https://www.hubspot.com/resources/templates/root-cause-analysis-template) [See All Business Templates](https://www.hubspot.com/resources/templates) Get the free template for free Download for free Close ## Download Free Template Available for Word & Excel & PDF & Google Sheets & Google Docs Form not available Copyright © 2026 HubSpot, Inc. - [Legal Center](https://legal.hubspot.com/legal-center) - [Privacy Policy](https://legal.hubspot.com/privacy-policy) - [Security](https://legal.hubspot.com/security) - [Website Accessibility](https://legal.hubspot.com/website-accessibility) - [Manage Cookies](https://www.hubspot.com)